نوع مقاله : مقاله پژوهشی
1 گروه علوم ورزشی، دانشکده علوم انسانی، دانشگاه تربیت مدرس
2 تهران خیابان میرداماد خیابان حصاری جنب ورزشگاه شهید کشوری دانشکده تربیت بدنی دانشگاه خوارزمی
3 استادیار مدیریت ورزشی دانشگاه تربیت مدرس
عنوان مقاله [English]
Team reputation is the belief that fans have about their be-loved team. Exactly what creates a reputation and how it can be measured is debatable. The aim of this study was to investigate the effect of cognitive component on the emotional component of the reputation of Iranian Premier League football teams with considering viewers and spectators. The current study is of an applied research and in terms of the perspective of data, is quantitative that was done with the structural equation model approach. The statistical population consisted of all the fans of the Iranian Premier League teams who watch the league games either through the media or by attending the stadium. The team reputation questionnaire was consisted of 6 dimensions and 19 items and the emotional component of the reputation questionnaire was consisted of 4 items in the 5 point Likert scale were distributed through the online platform. 1218 people were participated as a research sample through Convenience Sampling in both groups of spectators and viewers. The results show that the reputation of sports teams will not be properly evaluated without considering the emotional component. However, the cognitive component of reputation takes precedence over its emotional component. In general, the viewers estimated the reputation of the teams higher and the effect of the cognitive component on the emotional component of the reputation was more in the viewers than the spectators.