نوع مقاله : مقاله پژوهشی
نویسندگان
1 استادیار مدیریت ورزشی، دانشگاه آزاد اسلامی واحد ملارد، تهران، ایران.
2 استادیار مدیریت ورزشی، دانشکده تربیت‌بدنی و علوم ورزشی، دانشگاه آزاد اسلامی واحد تهران مرکزی، تهران، ایران
چکیده
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
In case of coronavirus outbreak, Offline events have shifted the public's focus from In-person and live streaming events to the web and cyberspace. The aim of this study was to investigate the factors affecting participation in offline sport events during coronavirus pandemic. The research method is descriptive and survey type and applied in terms of purpose and was done by structural equation method and PLS approach. The statistical population included all participants in the offline national competitions of the three sports of sumo, petanque and o-sport in 1399, in which 300 participants voluntarily completed the researcher-made questionary. Findings showed that the research model has a good fit and can be used to examine the factors affecting individual participation. The effect of factors of involvement, satisfaction and attitude of individuals on their participation in offline sports events was significant. Findings also showed that the factors of event characteristics, involvement and satisfaction increase the likelihood of developing a positive attitude towards participation in these events. Attitudes, satisfaction and involvement factors in an offline sports event, can also be intermediaries between the characteristics of the event and participation in it. Therefore, considering these factors, the present study suggests the development of offline events as an important strategy in such situations.
کلیدواژه‌ها [English]
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