نوع مقاله : مقاله پژوهشی

نویسنده

استادیار گروه علوم ورزشی، دانشکده علوم انسانی و اجتماعی، دانشگاه گلستان، گرگان، ایران

چکیده

شناسایی شاخص‌های موثر بر کارآفرینی استراتژیک با توجه به رشد سریع گردشگری ورزشی و نقش آن در توسعه پایدار اقتصادی و اجتماعی اهمیت زیادی دارد. استان گلستان با ظرفیت های طبیعی و فرهنگی غنی در این زمینه، می‌تواند از مزایای کارآفرینی استراتزیک بهره‌مند شود. از این رواین پژوهش با هدف شناسایی شاخص‌های موثر بر کارآفرینی استراتژیک در صنعت گردشگری ورزشی استان گلستان، در سال 1403 با استفاده از روش کیفی و تحلیل مضمون انجام شد. جامعه‌ی آماری این تحقیق شامل خبرگان، استادان دانشگاهی و افراد صاحب‌نظر در زمینه بازاریابی ورزشی، کارآفرینی و گردشگری ورزشی بود. روش نمونه‌گیری از نوع غیرتصادفی هدفمند بود، که در نهایت 13 نفر به‌عنوان نمونه انتخاب شدند و مورد مصاحبه قرار گرفتند. تحلیل پایایی مصاحبه‌ها نشان داد که میزان توافق بین دو کدگذار حدود 80 درصد است، که این میزان برای پایایی تحلیل داده‌ها قابل قبول است. یافته‌های پژوهش نشان داد که عواملی چون برنامه‌ریزی استراتژیک، مدیریت منابع انسانی، بازاریابی و تبلیغات، توسعه زیرساخت‌ها، حمایت‌های دولتی، نوآوری و فناوری، همکاری‌های بین‌المللی، توسعه پایدار، مدیریت ریسک، و تجربه مشتری از جمله عوامل کلیدی هستند که به توسعه کارآفرینی استراتژیک در صنعت گردشگری کمک می‌کنند. نوآوری این پژوهش در شناسایی و تحلیل جامع شاخص‌های مؤثر بر کارآفرینی استراتژیک در حوزه گردشگری ورزشی استان گلستان است، که با بهره‌گیری از رویکرد کیفی تحلیل مضمون، چارچوبی بومی و کاربردی برای توسعه کارآفرینی در گردشگری ورزشی ارائه می‌دهد. این چارچوب می‌تواند به سیاست‌گذاران و فعالان صنعت گردشگری ورزشی در تدوین استراتژی‌های مؤثر، ارتقای رقابت‌پذیری منطقه‌ای و بهره‌وری منطقه‌ای کمک شایانی کند.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Identifying indicators affecting strategic entrepreneurship in sports tourism in Golestan province

نویسنده [English]

  • maryam hosseini asgarabadi

Assistant Professor of Sport Science Departmen,Human and Social Sciences Faculty, Golestan University, Gorgan, Iran

چکیده [English]

Identifying indicators affecting strategic entrepreneurship is very important considering the rapid growth of sports tourism and its role in sustainable economic and social development. Golestan province, with its rich natural and cultural capacities in this field, can benefit from the advantages of strategic entrepreneurship. Therefore, this research was conducted with the aim of identifying indicators that are effective on strategic entrepreneurship in the sports tourism industry of Golestan province, in 1403, using qualitative methods and thematic analysis. The statistical population of this research included experts, university professors and experts in the field of sports marketing, entrepreneurship and sports tourism. The non-random sampling method was purposeful and finally 13 people were selected as a sample and interviewed. The reliability analysis of the interviews showed that the agreement between the two coders is about 80%, which is acceptable for the reliability of the data analysis. The research findings showed that factors such as strategic planning, human resource management, marketing and advertising, infrastructure development, government support, innovation and technology, international cooperation, sustainable development, risk management, and customer experience are among the key factors that contribute to the development of strategic entrepreneurship. They help in the tourism industry. The innovation of this research is in the identification and comprehensive analysis of indicators affecting strategic entrepreneurship in the field of sports tourism in Golestan province, which, by using the qualitative approach and thematic analysis, provides a native and practical framework for the development of entrepreneurship in sports tourism. This framework can help policymakers and sports tourism industry activists in formulating effective strategies, promoting regional competitiveness and regional productivity.

کلیدواژه‌ها [English]

  • Strategic Entrepreneurship
  • Sports Tourism
  • Thematic Analysis
  • Golestan Province
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