Sports Marketing Studies - Articles List

Volume & Issue: Volume 4, Issue 4, February 2024

Sustainable performance of sports business: The role of technological intelligence and the mediating effects of organizational agility and customer agility capabilities

Pages 1-18

10.22034/sms.2024.140139.1271

sadegh fatahimilasi; Noshin benar; Ali Nazarian

The Effect of Customer Satisfaction on E-Purchase Intention with Emphasis on the Mediating Role of Customer Loyalty (Case Study: Online Sports Stores)

Pages 19-38

10.22034/sms.2024.140421.1282

Abbas Naghizadeh-Baghi; Fatemeh Isazadeh Dabanlou; hossein kordloo; Mehdi Naghizadeh-Baghi

he Effect of Digital Entrepreneurship on the Development of the Marketing Mix of Professional Sports Clubs in the Southern and Central Cities of Iraq

Pages 39-56

10.22034/sms.2023.139347.1233

forough Mohammadi; Anvar Salem Hasan

PresentationSolutions for the development of public sports culture with approach social marketing

Pages 57-85

10.22034/sms.2024.140735.1309

Esamaeel Veisia; maryam karimi; Amin Khatibi

role of the Corona crisis on the marketing method in the sports organizations

Pages 86-100

10.22034/sms.2024.140606.1295

zahra Zare; Mehdi Rasooli; Hasan Soltani

Model of the relationship between internal marketing and customer orientation with the mediating role of work motivation of General Sport and Young offices employments of west provinces of Iran

Pages 101-118

10.22034/sms.2024.62829

Parvaneh Navidara; Mahboobeh Roozbahani; Mohammad Siavoshi

Identifying the investment opportunities of the private sector in sports in Alborz province

Pages 119-139

10.22034/sms.2023.139510.1241

Elham Saeedi; Esfandiyar Mousavi

Sports Marketing Studies

Journal Archive

Volume 5 (2024)

Volume 4 (2023)

Volume 3 (2022)

Volume 2 (2021)

Volume 1 (2020)