Sports Marketing Studies - Articles List

Volume & Issue: Volume 4, Issue 2, July 2023

Designing advertising patterns through social media, in order to influence the desire of customers of sports products

Pages 1-19

10.22034/sms.2023.62528

ali karimi; Hamid Ghasemi; shahab bahrami

Relationship between decision-making styles and social power of consumers of table tennis sports brands (comparison of domestic and foreign brands)

Pages 20-47

10.22034/sms.2023.62755

Vahid Aghaei; shahram nazari; Rasool Norouzi Seyed Hosseini

Influence of the return of spectators from the physical quality of football stadiums with the mediation of satisfaction

Pages 47-71

10.22034/sms.2023.62754

meysam noori khanyourdi; saeid tabesh; mir davood hoseiny,

The Effect of Marketing Capabilities on Creating Competitive Advantage for Sport Clubs in the Days of the COVID_ 19 Pandemic

Pages 72-88

10.22034/sms.2023.62753

Ahmad Mahmoudi; sahar pirjamadi; Karim Zohrehvandian

The effect of sports motivations on the perception of fans' behavior with the mediating role of relationship quality in karate athletes in Alborz province

Pages 89-107

10.22034/sms.2023.62752

Manijeh Karimianpour; Hosein Poursoltani Zarandi; elahe Damavandi Jaghal

Designing a Model for the Impact of Guerrilla Marketing on Attracting Customers of Sports Stores via an Agent-Based Simulation Approach

Pages 107-127

10.22034/sms.2023.62827

Nasser seifollahi; seyedali naghavi

Marketing Strategies in the Fencing Federation of the Islamic Republic of Iran Based on the 7Ps Model

Pages 129-147

10.22034/sms.2023.62828

Nazanin Rasekh; Saeed Jafari; Farshad Emami

Sports Marketing Studies

Journal Archive

Volume 5 (2024)

Volume 4 (2023)

Volume 3 (2022)

Volume 2 (2021)

Volume 1 (2020)