Sports Marketing Studies - Articles List

Volume & Issue: Volume 4, Issue 1, May 2023

Gender inequality in sports endorsement; Identifying the obstacles to the presence of Iranian female athletes in sports advertisements

Pages 1-12

10.22034/sms.2023.62665

Hossein Abdolmaleki; Bahareh Khalili; Fatemeh Zarsineh; Maryam Sadeghi; Zahra Fathi

The role of market orientation in the relationship between innovation culture and the development of Nike brand marketing strategy in Shiraz

Pages 13-29

10.22034/sms.2023.62673

Maryam Taql; Hosein Poursoltani Zarandi; reza shajie

Measure the validity and reliability of the curiosity of sports fans

Pages 31-43

10.22034/sms.2023.62674

sardar mohamadi; Khaled Solaimany; Jeronimo Garsia Fernandez

Strategies for obtaining and hosting sports events in Iran Case study: World military games (cism)

Pages 45-59

10.22034/sms.2023.62675

farhad fathi; mehrdad moharramzadeh; Aliasghar Vahdatipour; Mohammad seayvan Nouri

Investigating the role of advertisements on referees' uniforms in the Premier League on brand awareness among television viewers

Pages 61-72

10.22034/sms.2023.62676

Ehsan Asadollahi; Mohsen Ghahramani; Mohammad Kashtidar

Strategic analysis of developing Iran's active sports tourism

Pages 73-90

10.22034/sms.2023.62677

Ebrahim Alidoust Ghahfarrokhi; Mahdi Dastgerdi; Nader Ranjbar; Rahim Khosromanesh

Qualitative model of sports branding development with meta-synthesis approach and CIPP model

Pages 91-106

10.22034/sms.2023.62678

asma fekrat; Akbar Jaberi

Sports Marketing Studies

Journal Archive

Volume 5 (2024)

Volume 4 (2023)

Volume 3 (2022)

Volume 2 (2021)

Volume 1 (2020)