Sports Marketing Studies - Articles List

Keywords = Social networks

The effect of open innovation and social media marketing on brand authenticity of football clubs with the mediation of value creation and brand image.

Volume 5, Issue 4, February 2025

10.22034/sms.2024.139707.1250

amir derakhshan; mehdi kohandel; Hossein Abdolmaleki; Seyed Nemat Khalifeh

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presenting a model of the impact of marketing in social networks on attracting contacts in the physics sports field

Volume 5, Issue 2, July 2024, Pages 53-68

10.22034/sms.2024.140777.1314

Behnam Asheghi; mohammad hematinezhad; Mohammad Chehrehgosha

Analyze The Gender Factor In The Effectiveness of Advertising Using Sports on Social Networks (Case Study: Instagram)

Volume 3, Issue 3, October 2022, Pages 156-129

10.22034/sms.2022.62419

Maryam Khalili; Hashem Kozehcian; Marjan Saffari

Sports Marketing Studies

Journal Archive

Volume 5 (2024)

Volume 4 (2023)

Volume 3 (2022)

Volume 2 (2021)

Volume 1 (2020)