Author Index

A

  • Abdolmaleki, Hossein The role of Sportscape on Service Experience of Football Spectators (case of Azadi stadium) [Volume 3, Issue 2, 2022, Pages 150-121]
  • Adabi Firouzjah, javad Comparison of The Loyalty Model of New and Experienced Customers of Health Clubs In Isfahan [Volume 3, Issue 3, 2022, Pages 98-68]
  • Adabi Firouzjah, javad Relationship of Social Capital With Innovative Behavior And Competitive Advantage of Active Sports Tourism Destinations In Bushehr Province [Volume 3, Issue 4, 2023, Pages 73-49]
  • Aghayi, Tohid The effects of green marketing drivers on the Performance of sport facilities with the mediating role of social responsibility [Volume 3, Issue 1, 2022, Pages 171-144]
  • Ahmadi, Mojtaba Identifying and Ranking The Components of Sports Business Development In Golestan Province [Volume 3, Issue 3, 2022, Pages 128-99]
  • Akbari Yazdi, Hossein The Impact of Cognitive Component on Affective Component of Team Reputation: Emphasizing on Difference Between Viewers And Spectators of Persian Gulf Pro League [Volume 3, Issue 4, 2023, Pages 138-118]
  • Askari, Ahmadreza Examining The Environmental Behaviors of Sports Consumers: The Effect of Green Marketing Tools [Volume 3, Issue 4, 2023, Pages 117-96]
  • Azimzadeh, seyed morteza Determining The Relationship Between Brand Experience And Brand Loyalty And The Moderating Role of Demographic Variables (Case Study: Customers of Mashhad Water Parks Complex) [Volume 3, Issue 4, 2023, Pages 156-139]

B

  • Benar, Nooshin Investigating the effect of social responsibility on Customer`s loyalty of fitness clubs with role moderating of image and reputation [Volume 3, Issue 2, 2022, Pages 60-30]
  • Benesbordi, Ali The Role of Social Media on Online Brand Community Identification And Loyalty of Mashhad Sports Club Customers [Volume 3, Issue 3, 2022, Pages 67-38]

E

  • Eslami, Sedigheh The Moderator Role of Social Media in Relation between the Services Quality and Satisfaction with the Customer Behavioral Intention in Swimming Clubs [Volume 3, Issue 3, 2022, Pages 186-157]

F

  • Farhadi Savadroudbari, Saeed The role of demographic characteristics and digital literacy in the digital marketing of sports cafes and shops [Volume 3, Issue 1, 2022, Pages 57-30]

G

  • Ganji, Farid Content analysis of mixed research methods in sports management journals with emphasis on marketing [Volume 3, Issue 1, 2022, Pages 79-58]
  • Gerami, Narges Comparison of The Loyalty Model of New and Experienced Customers of Health Clubs In Isfahan [Volume 3, Issue 3, 2022, Pages 98-68]
  • Ghafouri, Farzad The effects of green marketing drivers on the Performance of sport facilities with the mediating role of social responsibility [Volume 3, Issue 1, 2022, Pages 171-144]
  • Ghasemi, Hamid The Moderator Role of Social Media in Relation between the Services Quality and Satisfaction with the Customer Behavioral Intention in Swimming Clubs [Volume 3, Issue 3, 2022, Pages 186-157]
  • Gholami, TAHEREH Relationship of Social Capital With Innovative Behavior And Competitive Advantage of Active Sports Tourism Destinations In Bushehr Province [Volume 3, Issue 4, 2023, Pages 73-49]
  • Ghorbanpoor, Rasool Determining The Relationship Between Brand Experience And Brand Loyalty And The Moderating Role of Demographic Variables (Case Study: Customers of Mashhad Water Parks Complex) [Volume 3, Issue 4, 2023, Pages 156-139]
  • Goharrostami, Hamid Reza Investigating the effect of social responsibility on Customer`s loyalty of fitness clubs with role moderating of image and reputation [Volume 3, Issue 2, 2022, Pages 60-30]

H

  • Hadiseh, Bahrami Examining The Environmental Behaviors of Sports Consumers: The Effect of Green Marketing Tools [Volume 3, Issue 4, 2023, Pages 117-96]
  • HemmatiNezhad, Mehrali Designing a model for attracting and involving people to sports tourism (Factors, challenges and strategies) [Volume 3, Issue 1, 2022, Pages 113-80]
  • Heydari, Reza The Impact of International Sports Events on the City Brand (Case Study: Bojnourd County) [Volume 3, Issue 1, 2022, Pages 195-172]
  • Honari, Habib The effects of green marketing drivers on the Performance of sport facilities with the mediating role of social responsibility [Volume 3, Issue 1, 2022, Pages 171-144]

I

  • Irani, Hamid Reza Bibliometric Analysis of The Global Trends on Sport Marketing Researches [Volume 3, Issue 1, 2022, Pages 143-114]
  • Izadishahnani, Farideh Barriers and Strategies of Using Network Marketing In Sports In Iran Country [Volume 3, Issue 3, 2022, Pages 37-1]

J

  • Jafari, Mostafa The role of demographic characteristics and digital literacy in the digital marketing of sports cafes and shops [Volume 3, Issue 1, 2022, Pages 57-30]

K

  • Khalifeh, Seyed Nemat Explaining The Effect of Social Marketing on Motivating Sports Participation of The Elderly in East Azarbaijan Province [Volume 3, Issue 3, 2022, Pages 220-187]
  • Khalili, Maryam Analyze The Gender Factor In The Effectiveness of Advertising Using Sports on Social Networks (Case Study: Instagram) [Volume 3, Issue 3, 2022, Pages 156-129]
  • Kiani, Mohammadsaeid The effect of aesthetic factors and service quality on perceived value of loyalty and customer satisfaction (Case study of Kermanshah pools) [Volume 3, Issue 2, 2022, Pages 88-61]
  • Kohandel, Mehdi The role of Sportscape on Service Experience of Football Spectators (case of Azadi stadium) [Volume 3, Issue 2, 2022, Pages 150-121]
  • Kozehcian, Hashem Analyze The Gender Factor In The Effectiveness of Advertising Using Sports on Social Networks (Case Study: Instagram) [Volume 3, Issue 3, 2022, Pages 156-129]

L

  • Latififard, Mahdi The Impact of Cognitive Component on Affective Component of Team Reputation: Emphasizing on Difference Between Viewers And Spectators of Persian Gulf Pro League [Volume 3, Issue 4, 2023, Pages 138-118]

M

  • Moattar, Ali The Moderator Role of Social Media in Relation between the Services Quality and Satisfaction with the Customer Behavioral Intention in Swimming Clubs [Volume 3, Issue 3, 2022, Pages 186-157]
  • Mostahfezian,, Mina Examining The Environmental Behaviors of Sports Consumers: The Effect of Green Marketing Tools [Volume 3, Issue 4, 2023, Pages 117-96]

N

  • Nazari, Samaneh Investigating the effect of social responsibility on Customer`s loyalty of fitness clubs with role moderating of image and reputation [Volume 3, Issue 2, 2022, Pages 60-30]
  • Nazari Torshizi, Ahmad The Impact of International Sports Events on the City Brand (Case Study: Bojnourd County) [Volume 3, Issue 1, 2022, Pages 195-172]
  • Noorbakhash, Mahvash Explaining The Effect of Social Marketing on Motivating Sports Participation of The Elderly in East Azarbaijan Province [Volume 3, Issue 3, 2022, Pages 220-187]
  • Noorbakhsh, Parivash Explaining The Effect of Social Marketing on Motivating Sports Participation of The Elderly in East Azarbaijan Province [Volume 3, Issue 3, 2022, Pages 220-187]
  • Normandipour, Vahid Bibliometric Analysis of The Global Trends on Sport Marketing Researches [Volume 3, Issue 1, 2022, Pages 143-114]
  • Norouzi Seyed hossini, Rasool Relationship serious leisure and leisure satisfaction mediated by recreational involvement in amateur Volleyball athletes [Volume 3, Issue 2, 2022, Pages 120-89]
  • Noudehi, Mohammadali Identifying and Ranking The Components of Sports Business Development In Golestan Province [Volume 3, Issue 3, 2022, Pages 128-99]

P

  • Poursoltani Zarandi, Hosein Application of statistical software in quantitative sports marketing studies [Volume 3, Issue 1, 2022, Pages 29-1]
  • Poursoltani Zarandi, Hosein Test of The Role of Satisfaction Mediation Model In The Causal Relationship of Entrepreneurial Marketing With The Desire To Re-Attend Customers of Sports Complexes In Karaj [Volume 3, Issue 4, 2023, Pages 48-24]
  • Pouryousefi, Kobra Investigating the effect of social responsibility on Customer`s loyalty of fitness clubs with role moderating of image and reputation [Volume 3, Issue 2, 2022, Pages 60-30]

R

  • Rayner, Mike The effect of loyalty to the national team on the level of risk-taking of Iranian tourists towards the host of the Asian Cup (2019 UAE) [Volume 3, Issue 2, 2022, Pages 177-151]
  • Rezaei, Fateme The effects of green marketing drivers on the Performance of sport facilities with the mediating role of social responsibility [Volume 3, Issue 1, 2022, Pages 171-144]
  • Reza Shaji, Reza Test of The Role of Satisfaction Mediation Model In The Causal Relationship of Entrepreneurial Marketing With The Desire To Re-Attend Customers of Sports Complexes In Karaj [Volume 3, Issue 4, 2023, Pages 48-24]

S

  • Saadababi, Faeze The Impact of International Sports Events on the City Brand (Case Study: Bojnourd County) [Volume 3, Issue 1, 2022, Pages 195-172]
  • Saffari, Marjan Analyze The Gender Factor In The Effectiveness of Advertising Using Sports on Social Networks (Case Study: Instagram) [Volume 3, Issue 3, 2022, Pages 156-129]
  • Saffari, Marjan The Impact of Cognitive Component on Affective Component of Team Reputation: Emphasizing on Difference Between Viewers And Spectators of Persian Gulf Pro League [Volume 3, Issue 4, 2023, Pages 138-118]
  • Salari, Taktom The role of demographic characteristics and digital literacy in the digital marketing of sports cafes and shops [Volume 3, Issue 1, 2022, Pages 57-30]
  • Seifpanahi Shabani, Jabar The role of demographic characteristics and digital literacy in the digital marketing of sports cafes and shops [Volume 3, Issue 1, 2022, Pages 57-30]
  • Shahbazpour, Leila Designing a model for attracting and involving people to sports tourism (Factors, challenges and strategies) [Volume 3, Issue 1, 2022, Pages 113-80]
  • Shahbazpour, Leila The effect of aesthetic factors and service quality on perceived value of loyalty and customer satisfaction (Case study of Kermanshah pools) [Volume 3, Issue 2, 2022, Pages 88-61]
  • Shooshi nasab, Parvin The Role of Social Media on Online Brand Community Identification And Loyalty of Mashhad Sports Club Customers [Volume 3, Issue 3, 2022, Pages 67-38]

T

  • Talebpour, Mahdi The Impact of International Sports Events on the City Brand (Case Study: Bojnourd County) [Volume 3, Issue 1, 2022, Pages 195-172]

Z

  • Zafari, Meysam The Impact of Self Congruity and Reliability on Brand and Product Attachment and Customer Loyalty to Sports Brands [Volume 3, Issue 2, 2022, Pages 205-178]
  • Ziaei ghochan atigh, Neda The Role of Social Media on Online Brand Community Identification And Loyalty of Mashhad Sports Club Customers [Volume 3, Issue 3, 2022, Pages 67-38]