Sports Marketing Studies - Articles List

Volume & Issue: Volume 2, Issue 1 - Serial Number 5, June 2021, Pages 1-180

The Effect of the Mental Image of the Country of Origin of the Brand on the Formation of Brand Equity Resulting in Brand Trust in the Sports Industry (Case Study: Shiraz)

Pages 1-30

https://www.doi.org/10.34785/J021.2021.166

Mohamad hasan Khoram; Mohammadreza Moradi; Maziyar Hatami

Designing a competency model for Iranian sports marketers

Pages 31-52

https://www.doi.org/10.34785/J021.2021.646

Hossein zareian; mohammad hasan abdollahi; fahime mirzaei; Leila Dast Amooz; sajad gholami torkesaluye

Investigation the Identity Status of Iranian Premier League Football Clubs Fans (A Case Study of Esteghlal Tehran Cultural and Athletic Club)

Pages 53-74

https://www.doi.org/10.34785/J021.2021.640

Reza Heydari; kianoosh shajiee; seyed mosatfa moaven afshari; mahnaz gol goli

The effect of attachment to the event on the behavioral intentions of Premier League spectators with the mediating role of satisfaction and sense of place

Pages 75-99

https://www.doi.org/10.34785/J021.2021.509

Mozafar Yektayar; sharmin khargheposh

Ecological-Humanitical Feasibility of Sports-Ecotourism Development in Desert Areas (Case Study: Qom Province)

Pages 100-130

https://www.doi.org/10.34785/J021.2021.409

Ehsan Mohamadi Turkmani; Hojjat Mohammadi Torkamani; Arman jabraeile

Identifying barriers to Development of Iranian Premier League Brand by Integrating Balanced Scorecard Approach and AHP

Pages 131-155

https://www.doi.org/10.34785/J021.2021.741

negar gholipour; Hossein Eydi; bahram yosefi

The Effectiveness of teaching the Entrepreneurship Course on Entrepreneurial Personality Characteristics and the Entrepreneurial Intent of undergraduate Students of Sports Sciences

Pages 156-180

https://www.doi.org/10.34785/J021.2021.121

Zeinab Mondalizadeh; Esfandiar Khosravizadeh

Sports Marketing Studies

Journal Archive

Volume 5 (2024)

Volume 4 (2023)

Volume 3 (2022)

Volume 2 (2021)

Volume 1 (2020)