Sports Marketing Studies - Articles List

Volume & Issue: Volume 5, Issue 2 - Serial Number 18, July 2024, Pages 1-120

Phenomenology of the role of artificial intelligence marketing on increasing sales and exports of Iranian sports goods

Pages 1-15

10.22034/sms.2024.139803.1254

asma fekrat; Akbar Jaberi

The effect of visual aspects of environmental advertising on customer loyalty with the mediating role of brand awareness and preference in football stadium: (Case study of Snowa brand)

Pages 16-36

10.22034/sms.2024.141088.1335

Mohammad Reza Boroumand; Ali Afrouzeh; siavash Farahmand

The Deep Relationship between Supply Chain Integration and Knowledge Absorption Capacity: A Strategic Approach to Enhancing Performance in Sports Product Development

Pages 37-52

10.22034/sms.2024.140671.1304

Fereshteh Mohammadi; Javad Karimi; Sajjad Pashaie

presenting a model of the impact of marketing in social networks on attracting contacts in the physics sports field

Pages 53-68

10.22034/sms.2024.140777.1314

Behnam Asheghi; mohammad hematinezhad; Mohammad Chehrehgosha

Analyzing Liverpool FC website through fan management prespective

Pages 69-87

10.22034/sms.2024.140660.1303

Mehdi Rasooli; Saman Mehri; Maryam Aziziani

The effect of economic factors on government and household sports expenses in Iran

Pages 88-104

10.22034/sms.2024.140532.1291

FARIBA SAMENI KEIVANI; Saeed Amirnejad; Maziayr kalashi; Farshad Sameni keivani

Designing a sensory marketing model with emotional attachment to the brand and satisfaction with the sensory experience of customers of sports pools in Alborz province

Pages 105-120

10.22034/sms.2024.139369.1236

Hosein Poursoltani Zarandi

Sports Marketing Studies

Journal Archive

Volume 6 (2025)

Volume 5 (2024)

Volume 4 (2023)

Volume 3 (2022)

Volume 2 (2021)

Volume 1 (2020)