Sports Marketing Studies - Articles List

Volume & Issue: Volume 6, Issue 4 - Serial Number 24, December 2025

Providing a Conceptual Model to Counteract Brand Decline in Professional Sports Clubs in Iran

10.22034/sms.2024.141316.1355

Ghasem Rahimi; Narges Rafiei; Mohammad Soltan Hosseini

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The impact of customer experience and involvement on sports tourism destinations through an experiential marketing approach to sports events in Iran.

10.22034/sms.2025.142026.1403

sara yazdanpanah; mir hasan seyyed ameri; Roghayeh sarlab

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Development of a model for the obstacles to marketing adventure sports tourism in Iran

10.22034/sms.2025.142436.1421

javad ghasempour; mohamad pourkiani; mohammad ghorbani

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The Effect of Brand Social Identity and Narrative Branding on Consumer Behavioral Intentions: The Mediating Role of Brand Image in Selected Luxury Sports Clubs in Tehran

10.22034/sms.2025.141883.1396

Amir Moradi Niknam; Sadegh Fatahi Milasi

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The Effect of Click and Brick Strategy on Consumer Behavior in Sports Clubs

10.22034/sms.2025.143325.1485

Mosab Khosravi; Sardar Mohammadi

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Revealing Trends in Olympic Games Marketing: A Bibliometric Perspective

10.22034/sms.2025.143317.1484

Sajjad Pashaie; Abdulkadir Tekin; Hamed Golmohammadi

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Designing a Model of Digital Marketing Excellence Leading the Sports Industry with a Focus on Digital Transformation

10.22034/sms.2025.142938.1461

rezaei مرتضی; nahid ghavipanjeh; Morad roumiani; Banin Azrnoush

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Sports Marketing Studies

Journal Archive

Volume 6 (2025)

Volume 5 (2024)

Volume 4 (2023)

Volume 3 (2022)

Volume 2 (2021)

Volume 1 (2020)