Sports Marketing Studies - Articles List

Volume & Issue: Volume 6, Issue 3 - Serial Number 23, October 2025, Pages 1-126

The effect of environmental knowledge on green purchasing behavior of spectators: The mediating role of ethical commitment to the environment

Pages 1-16

10.22034/sms.2025.143442.1493

Hamidreza Ghezelsefloo; Nasser Bay

Analysis of the effect of green marketing communications on green purchasing behavior of sports products by considering the mediating role of consumer attitude

Pages 17-32

10.22034/sms.2025.142868.1456

Seyed Mohammad Reza Movahed; Moslem Soleymanpor; Reza Norouzi Ajirloo

Identifying and Prioritizing the Consequences of Digital Marketing in Sports Tourism Using Interpretive Structural Modeling

Pages 33-51

10.22034/sms.2025.143312.1483

Atefeh Abtahinia; Fariba Askarian; Mehrzad Hamidi; Samaneh Rastgoo

The Effect of the Perceived Value of Sports and Non-Sports Products on Customers’ Purchase Intention Based on the Mental Involvement in Endorser–Product Congruence

Pages 52-66

10.22034/sms.2024.141312.1354

Kaveh Mirani; Farshad Tojari; Negar Arazeshi

Impact of Tourist Participation on the Performance of Sports Tourism Complexes in Guilan Province through the Mediation of Green Product Innovation

Pages 67-85

10.22034/sms.2025.142703.1443

Ali Nazarian; Nazanin Ghasemi; Reza Hosseinvand; Behnam Asheghi; Maryam Salehi Golbaghi

The Role of 4E Dimensions in the Development of Water Sports and Recreation Tourism Resources on Kish Island

Pages 86-105

10.22034/sms.2025.142608.1431

Azizollah Farzipor; Rouhallah Ershadi; Jamshid Hemati; BI BI Fakhrosadat Hashemi

Explaining the Model of Factors Affecting Sports Tourism Demand in Iraq

Pages 106-126

10.22034/sms.2024.142155.1411

Mohammad Rasoul Khodadadi; Yaghoub Badri Azarin; Mohanad Wattan Mashi Al-Jabr

Sports Marketing Studies

Journal Archive

Volume 6 (2025)

Volume 5 (2024)

Volume 4 (2023)

Volume 3 (2022)

Volume 2 (2021)

Volume 1 (2020)