Sports Marketing Studies - Articles List

Volume & Issue: Volume 6, Issue 2 - Serial Number 22, July 2025

Presenting framework for the Islamic marketing to consumers of sports goods in virtual space

10.22034/sms.2024.140247.1274

fateh faraziani; Fahime Moemeni far; Hanye Aran dashti

View Article

Investigating the Role of Sport Goods Quality and Stores Services in Creating Brand Preference and Customer Purchase Intention Emphasizing the Mediated Role of Perceived Value and Brand Equity

10.22034/sms.2024.139915.1260

mahdi bashiri; rasoul faraji; sepideh shabani

View Article

Presenting the Freelancing model in Iran's sports industry

10.22034/sms.2024.141228.1343

david nasr esfahani; Mohammad Ashrafi

View Article

Identifying Effective Indicators on Correcting the Mental Pattern of Hesitant Customers of Fitness Clubs

10.22034/sms.2025.140032.1267

shirko miraki; mozhgan khodamoradpoor; Mozafar Yektayar

View Article

The impact of brand symbolism on brand evangelism behavior among the supporters of Persepolis Club

10.22034/sms.2025.141759.1387

hossein balouchi; Mohammad Ali Siahsarani Kojuri; Eesa Niazi

View Article

Brand Positioning of Football Clubs in Iranian Premier League: the Partial Role of Brand Association and Fan-Team Identification

10.22034/sms.2025.141762.1388

Akbar Jaberi; asma fekrat

View Article

Explaining the Role of Relationship Marketing on the Brand Equity of Sport Clubs with the Mediating Role of Brand Identification and Experience

10.22034/sms.2025.142399.1419

سید محمد جواد رضوی; Azam Tollabi-Mazreno; Fereshteh Kotobi

View Article

Sports Marketing Studies

Journal Archive

Volume 6 (2025)

Volume 5 (2024)

Volume 4 (2023)

Volume 3 (2022)

Volume 2 (2021)

Volume 1 (2020)