Sports Marketing Studies - Articles List

Volume & Issue: Volume 6, Issue 2 - Serial Number 22, July 2025

The Role of Relationship Marketing on Brand Equity: The Mediating Role of Brand Identification and Brand Experience (A Case Study of Isfahan Fitness Clubs)

Pages 1-14

10.22034/sms.2025.142399.1419

Seyed Mohammad Javad Razavi; Azam Tolabi Mazreno; Fereshteh Kotobi

The impact of brand symbolism on brand evangelism behavior among the supporters of Persepolis Club

Pages 15-29

10.22034/sms.2025.141759.1387

Hossein Balouchi; Mohammad Ali Siahsarani Kojuri; Eesa Niazi

Brand Positioning of Football Clubs in Iranian Premier League: The Partial Role of Brand Association and Fan-Team Identification

Pages 30-43

10.22034/sms.2025.141762.1388

Akbar Jaberi; Asma Fekrat

Identifying Effective Indicators on Correcting Mental Pattern of Hesitant Customers of Fitness Clubs

Pages 44-55

10.22034/sms.2025.140032.1267

Shirko Miraki; Mozhgan Khodamoradpoor; Mozafar Yektayar

Investigating the Role of Sport Goods Quality and Stores Services in Creating Brand Preference and Customer Purchase Intention Emphasizing the Mediated Role of Perceived Value and Brand Equity

Pages 56-69

10.22034/sms.2024.139915.1260

Mahdi Bashiri; Rasoul Faraji; Sepideh Shabani

Presenting the Freelancing Model in Iran's Sports Industry

Pages 70-88

10.22034/sms.2024.141228.1343

Mohammad Ashrafi; Davood Nasr Esfahani

Presenting framework for the Islamic marketing to consumers of sports goods in virtual space

Pages 89-102

10.22034/sms.2024.140247.1274

Fateh Faraziani; Hanye Aran Dashti; Fahime Moemenifar

Sports Marketing Studies

Journal Archive

Volume 6 (2025)

Volume 5 (2024)

Volume 4 (2023)

Volume 3 (2022)

Volume 2 (2021)

Volume 1 (2020)