Keywords = Sports Marketing
Number of Articles: 10
The Role of Ethical Behavior and Consumer Spiritual Well-Being in Deciding to Purchase Counterfeit Sport Goods

Articles in Press, Accepted Manuscript, Available Online from 19 February 2025

10.22034/sms.2023.139705.1248

Fahime Gholipoor; Ehsan Asadollahi; Akbar Marefati

The effect of open innovation and social media marketing on brand authenticity of football clubs with the mediation of value creation and brand image.

Articles in Press, Accepted Manuscript, Available Online from 19 February 2025

10.22034/sms.2024.139707.1250

amir derakhshan; mehdi kohandel; Hossein Abdolmaleki; Seyed Nemat Khalifeh

Identifying the factors influencing the role of capacity management in the supply chain of sports tourism services

Articles in Press, Accepted Manuscript, Available Online from 21 May 2025

10.22034/sms.2025.142820.1453

Reza Shahbazi; Mohammad Rasoul Khodadadi; Yaghoub Badri Azarin; Rahim Heydari Chianeh

A Critique Review of the book Sports marketing management

Volume 5, Issue 1, May 2024, Pages 53-68

10.22034/sms.2024.140779.1315

sardar mohammadi; naser soroush; Elahe daneshrad; Leila Nazari; Tahere Mohseni seresht

Identifying The Motivations And Behavior Of Consuming Sports Goods In Iranian E-Sports Players

Volume 3, Issue 4, January 2023, Pages 23-1

10.22034/sms.2022.62545

seyed farshid mirmohammadian toutkaleh; leila ghorbanighahfarokhi

The role of demographic characteristics and digital literacy in the digital marketing of sports cafes and shops

Volume 3, Issue 1, April 2022, Pages 57-30

https://www.doi.org/10.34785/J021.2022.002

Saeed Farhadi Savadroudbari; Jabar Seifpanahi Shabani; Mostafa Jafari; Taktom Salari

Qualitative pattern of virtual reality application in sports marketing

Volume 2, Issue 4, January 2022, Pages 1-34

malihe Faghir ganji; Sara Keshkar; habib honari; javad shahlaei

Sports Marketing Studies

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