Main Subjects = Sports management, marketing
Number of Articles: 83
The Role of Ethical Behavior and Consumer Spiritual Well-Being in Deciding to Purchase Counterfeit Sport Goods

Articles in Press, Accepted Manuscript, Available Online from 19 February 2025

10.22034/sms.2023.139705.1248

Fahime Gholipoor; Ehsan Asadollahi; Akbar Marefati

Two Plausible Stories of the Future of the Sports Industry Emphasizing the Role of Sports Startups: Scenario Writing

Articles in Press, Accepted Manuscript, Available Online from 19 February 2025

10.22034/sms.2024.140308.1278

zeinab khaleghi arani; mina mostahfezian; Davood Nasr Esfahani

The effect of agile marketing on behavioral intentions with the mediating role of customer trust and competitive advantage of sports products

Articles in Press, Accepted Manuscript, Available Online from 19 February 2025

10.22034/sms.2023.62756

reza mortazi; azadeh Seyed Alinezhad; mohammad jalilvand

The effect of open innovation and social media marketing on brand authenticity of football clubs with the mediation of value creation and brand image.

Articles in Press, Accepted Manuscript, Available Online from 19 February 2025

10.22034/sms.2024.139707.1250

amir derakhshan; mehdi kohandel; Hossein Abdolmaleki; Seyed Nemat Khalifeh

The effect of e-commerce platforms with the mediating role of customer-related factors on the intention to buy sportswear

Articles in Press, Accepted Manuscript, Available Online from 27 July 2024

10.22034/sms.2024.140500.1289

ali ghonouei; mohammad hematinezhad; Mehrali HemmatiNezhad

Presenting framework for the Islamic marketing to consumers of sports goods in virtual space

Articles in Press, Accepted Manuscript, Available Online from 18 August 2024

10.22034/sms.2024.140247.1274

fateh faraziani; Fahime Moemeni far; Hanye Aran dashti

Explaining the Model of Factors Affecting Sports Tourism Demand in Iraq

Articles in Press, Accepted Manuscript, Available Online from 19 October 2024

10.22034/sms.2024.142155.1411

Mohammad Rasoul Khodadadi; Yaghoub Badri Azarin; Mohanad Wattan Mashi Al-Jabr

Analyzing the improvement of economic governance in the country's sports with reference to marketing factors

Articles in Press, Accepted Manuscript, Available Online from 29 October 2024

10.22034/sms.2024.141043.1332

Vahid Rajabi; Mohammad Sultan Hosseini; Mina Mostahfezian

Explaining the factors affecting intelligence in sports internet businesses

Articles in Press, Accepted Manuscript, Available Online from 13 November 2024

10.22034/sms.2024.141550.1371

AMIN PORGHOLI; hossain eydi; farshid keshavarz

Implementation of blue ocean strategy in gymnastics clubs

Articles in Press, Accepted Manuscript, Available Online from 16 November 2024

10.22034/sms.2024.140589.1293

mohammad khalili khezrabadi; mohammad kashef; mehrdad moharramzadeh

Identifying the functions of social media marketing strategies of Iran's premier football league clubs

Articles in Press, Accepted Manuscript, Available Online from 02 January 2001

10.22034/sms.2001.141242.1346

Vajiheh javani; Naser Dokhtbagher; Saeid Pashazadeh; Yaghub Badri Azarin

Providing a Conceptual Model to Counteract Brand Decline in Professional Sports Clubs in Iran

Articles in Press, Accepted Manuscript, Available Online from 12 December 2024

10.22034/sms.2024.141316.1355

Ghasem Rahimi; Narges Rafiei; Mohammad Soltan Hosseini

Presenting the Freelancing model in Iran's sports industry

Articles in Press, Accepted Manuscript, Available Online from 24 December 2024

10.22034/sms.2024.141228.1343

david nasr esfahani; Mohammad Ashrafi

Presenting the development model of adventure sports tourism in Iran: approach of strategic requirements and possible consequences

Articles in Press, Accepted Manuscript, Available Online from 09 January 2025

10.22034/sms.2025.142292.1413

Zahra Sohrabi; Mehrdad Moharramzadeh; Rasool Nazari

The impact of customer experience and involvement on sports tourism destinations through an experiential marketing approach to sports events in Iran.

Articles in Press, Accepted Manuscript, Available Online from 18 January 2025

10.22034/sms.2025.142026.1403

sara yazdanpanah; mir hasan seyyed ameri; Roghayeh sarlab

Structural Interpretive Model of Determining Factors in Social Media Marketing for E-Sport Businesses

Articles in Press, Accepted Manuscript, Available Online from 18 January 2025

10.22034/sms.2025.140557.1299

Ziba Mohammad Rezaei; koroshveisi veisi; samira aliabadi; Mohsen Esmaeili

Identifying Effective Indicators on Correcting the Mental Pattern of Hesitant Customers of Fitness Clubs

Articles in Press, Accepted Manuscript, Available Online from 11 February 2025

10.22034/sms.2025.140032.1267

shirko miraki; mozhgan khodamoradpoor; Mozafar Yektayar

Development of a model for the obstacles to marketing adventure sports tourism in Iran

Articles in Press, Accepted Manuscript, Available Online from 13 February 2025

10.22034/sms.2025.142436.1421

javad ghasempour; mohamad pourkiani; mohammad ghorbani

Women-centric marketing: A model for pink branding in sports equipment

Articles in Press, Accepted Manuscript, Available Online from 08 March 2025

10.22034/sms.2025.142907.1460

ghasem zarei; Golsum Akbari Arbatan

Presentation of the entrepreneurial sports science faculty model

Articles in Press, Accepted Manuscript, Available Online from 09 March 2025

10.22034/sms.2025.142557.1428

javad radan far; hossain eydi

The impact of brand symbolism on brand evangelism behavior among the supporters of Persepolis Club

Articles in Press, Accepted Manuscript, Available Online from 14 March 2025

10.22034/sms.2025.141759.1387

hossein balouchi; Mohammad Ali Siahsarani Kojuri; Eesa Niazi

Sports Marketing Studies

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