Keyword Index

A

  • Advertising Awareness The mediator role of brand-awareness and brand image in the realtionship between the advertisment-awareness and the brand equity [Volume 1, Issue 3, 2020, Pages 190-155]
  • Alborz Assessing the efficiency of Alborz sport Concils by Data Envelopment Analysis Approach [Volume 1, Issue 3, 2020, Pages 104-73]

B

  • Brand equity Explaining the Personality Characteristics and the Brand Equity of Sport Apparel [Volume 1, Issue 1, 2020, Pages 41-19]
  • Brand equity The mediator role of brand-awareness and brand image in the realtionship between the advertisment-awareness and the brand equity [Volume 1, Issue 3, 2020, Pages 190-155]
  • Brand hatred Effect of individual contexts of sportswear consumers on brand hatred [Volume 1, Issue 4, 2020, Pages 72-53]
  • Brand Image The mediator role of brand-awareness and brand image in the realtionship between the advertisment-awareness and the brand equity [Volume 1, Issue 3, 2020, Pages 190-155]
  • Brand Preference Investigating the effect of green marketing on the behavioral intentions of consumers of sports brands with the mediating role of social responsibility and brand preference [Volume 1, Issue 2, 2020, Pages 50-26]

C

  • Celebrities The Role of Consumers’ Attitude in the Believability of Commercial Advertisements of Endorser Athletes [Volume 1, Issue 3, 2020, Pages 72-51]
  • Commercial Advertising The Role of Consumers’ Attitude in the Believability of Commercial Advertisements of Endorser Athletes [Volume 1, Issue 3, 2020, Pages 72-51]
  • Competitive development Identifying the factors of the Premier Football League’s development of the Islamic Republic of Iran with a Delphi-fuzzy approach [Volume 1, Issue 2, 2020, Pages 25-1]
  • Consumer satisfaction Role of Vendor Ethics and Creativity in the Relationship between Customer Orientation and Consumer Satisfaction in Sportswear [Volume 1, Issue 1, 2020, Pages 18-1]
  • Content Analysis Quantitative content analysis of brand-related research trends in the Iranian sports industry [Volume 1, Issue 4, 2020, Pages 52-22]
  • Creativity of sellers Role of Vendor Ethics and Creativity in the Relationship between Customer Orientation and Consumer Satisfaction in Sportswear [Volume 1, Issue 1, 2020, Pages 18-1]
  • Customer Value The effect of social media marketing on the value and repurchase intention of sports shop customers [Volume 1, Issue 2, 2020, Pages 174-149]

D

  • Data Envelopment Analysis Assessing the efficiency of Alborz sport Concils by Data Envelopment Analysis Approach [Volume 1, Issue 3, 2020, Pages 104-73]
  • Delphi-fuzzy approach Identifying the factors of the Premier Football League’s development of the Islamic Republic of Iran with a Delphi-fuzzy approach [Volume 1, Issue 2, 2020, Pages 25-1]

E

  • E-marketing E-marketing: Adoption and Implementation in Sport Tourism of Kurdistan Province [Volume 1, Issue 2, 2020, Pages 99-76]
  • Emotional experiences Validation of the Persian version of the Emotional Experiences of Sports Fans Questionnaire [Volume 1, Issue 4, 2020, Pages 21-1]
  • Emotions Impact of Emotions on Satisfaction Fanship and Behavioral Intention of Football Clubs of Iran's Premier League Fans [Volume 1, Issue 2, 2020, Pages 148-133]
  • Endorsement The Role of Consumers’ Attitude in the Believability of Commercial Advertisements of Endorser Athletes [Volume 1, Issue 3, 2020, Pages 72-51]
  • Environmental analysis Environmental analysis and codifying wrestling development strategies (Case study: Lorestan Province wrestling board) [Volume 1, Issue 1, 2020, Pages 63-42]
  • Etiquette and association Role of Vendor Ethics and Creativity in the Relationship between Customer Orientation and Consumer Satisfaction in Sportswear [Volume 1, Issue 1, 2020, Pages 18-1]

F

  • Fuzzy Delphi Identifying and prioritizing factors affecting the security of sport facilities Based on Fuzzy Delphi and MADM [Volume 1, Issue 3, 2020, Pages 50-26]

G

  • Green Marketing Investigating the effect of green marketing on the behavioral intentions of consumers of sports brands with the mediating role of social responsibility and brand preference [Volume 1, Issue 2, 2020, Pages 50-26]

H

  • Hierarchical Analysis Identifying and prioritizing the causes of customer loyalty to the Iranian sportswear brand with the AHP approach [Volume 1, Issue 1, 2020, Pages 149-129]

I

  • Iran The use of visual signs of sports and physical activity, as a promotional tool in Iranian and Turkish television series [Volume 1, Issue 4, 2020, Pages 151-134]
  • Iranian Pro League Barriers of Long-Term Relationship between Iran Football Pro League Clubs and Sponsor Companies and Organizations [Volume 1, Issue 3, 2020, Pages 25-1]
  • IT acceptance E-marketing: Adoption and Implementation in Sport Tourism of Kurdistan Province [Volume 1, Issue 2, 2020, Pages 99-76]

K

  • Kurdistan E-marketing: Adoption and Implementation in Sport Tourism of Kurdistan Province [Volume 1, Issue 2, 2020, Pages 99-76]

L

  • Loyalty Identifying and prioritizing the causes of customer loyalty to the Iranian sportswear brand with the AHP approach [Volume 1, Issue 1, 2020, Pages 149-129]

M

  • MADM Identifying and prioritizing factors affecting the security of sport facilities Based on Fuzzy Delphi and MADM [Volume 1, Issue 3, 2020, Pages 50-26]
  • Market demand Survey factors affecting market demand of premier league soccer teams in the east azarbaijan province [Volume 1, Issue 2, 2020, Pages 75-51]
  • Marketing The effect of social media marketing on the value and repurchase intention of sports shop customers [Volume 1, Issue 2, 2020, Pages 174-149]
  • Marketing The relationship between social media marketing and customer satisfaction of sports recreation centers [Volume 1, Issue 4, 2020, Pages 133-116]
  • Marketing Communications The Role of Consumers’ Attitude in the Believability of Commercial Advertisements of Endorser Athletes [Volume 1, Issue 3, 2020, Pages 72-51]
  • Marketing Mix Analysis of Factors influencing customer decisions in choose a sports club with an emphasis on marketing mix [Volume 1, Issue 3, 2020, Pages 154-133]

P

  • Performance Evaluation Assessing the efficiency of Alborz sport Concils by Data Envelopment Analysis Approach [Volume 1, Issue 3, 2020, Pages 104-73]
  • Predictive study of sports tourism development Predictive study of sports tourism development in East Azerbaijan province based on tourism dimensions [Volume 1, Issue 4, 2020, Pages 115-97]
  • Premier Football League Identifying the factors of the Premier Football League’s development of the Islamic Republic of Iran with a Delphi-fuzzy approach [Volume 1, Issue 2, 2020, Pages 25-1]
  • Premier League Survey factors affecting market demand of premier league soccer teams in the east azarbaijan province [Volume 1, Issue 2, 2020, Pages 75-51]
  • Premier League Segmentation of football team spectator participation levels based on the Continuous Psychological Model (PCM) [Volume 1, Issue 4, 2020, Pages 96-73]
  • Prevention Analyzing the threats of online football betting and its prevention strategies [Volume 1, Issue 3, 2020, Pages 132-105]

R

  • Relationship marketing Barriers of Long-Term Relationship between Iran Football Pro League Clubs and Sponsor Companies and Organizations [Volume 1, Issue 3, 2020, Pages 25-1]

S

  • Satisfaction Conceptual model of factors affecting customer satisfaction of sports stores [Volume 1, Issue 2, 2020, Pages 132-100]
  • Satisfaction Impact of Emotions on Satisfaction Fanship and Behavioral Intention of Football Clubs of Iran's Premier League Fans [Volume 1, Issue 2, 2020, Pages 148-133]
  • Satisfaction The relationship between social media marketing and customer satisfaction of sports recreation centers [Volume 1, Issue 4, 2020, Pages 133-116]
  • Security Identifying and prioritizing factors affecting the security of sport facilities Based on Fuzzy Delphi and MADM [Volume 1, Issue 3, 2020, Pages 50-26]
  • Service Quality The Effect of Strategic Thinking of Managers on Service Quality in Sport Clubs in Karaj [Volume 1, Issue 1, 2020, Pages 85-64]
  • Soccer Survey factors affecting market demand of premier league soccer teams in the east azarbaijan province [Volume 1, Issue 2, 2020, Pages 75-51]
  • Spectator Survey factors affecting market demand of premier league soccer teams in the east azarbaijan province [Volume 1, Issue 2, 2020, Pages 75-51]
  • Spectator Segmentation of football team spectator participation levels based on the Continuous Psychological Model (PCM) [Volume 1, Issue 4, 2020, Pages 96-73]
  • Sport Facilities Identifying and prioritizing factors affecting the security of sport facilities Based on Fuzzy Delphi and MADM [Volume 1, Issue 3, 2020, Pages 50-26]
  • Sport Industry Analysis of Factors influencing customer decisions in choose a sports club with an emphasis on marketing mix [Volume 1, Issue 3, 2020, Pages 154-133]
  • Sport Marketing Analysis of Factors influencing customer decisions in choose a sports club with an emphasis on marketing mix [Volume 1, Issue 3, 2020, Pages 154-133]
  • Sports fans Validation of the Persian version of the Emotional Experiences of Sports Fans Questionnaire [Volume 1, Issue 4, 2020, Pages 21-1]
  • Sports industry Quantitative content analysis of brand-related research trends in the Iranian sports industry [Volume 1, Issue 4, 2020, Pages 52-22]
  • Sports shops Conceptual model of factors affecting customer satisfaction of sports stores [Volume 1, Issue 2, 2020, Pages 132-100]
  • Sport's team Validation of the Persian version of the Emotional Experiences of Sports Fans Questionnaire [Volume 1, Issue 4, 2020, Pages 21-1]
  • Stadium Survey factors affecting market demand of premier league soccer teams in the east azarbaijan province [Volume 1, Issue 2, 2020, Pages 75-51]
  • Strategic Thinking The Effect of Strategic Thinking of Managers on Service Quality in Sport Clubs in Karaj [Volume 1, Issue 1, 2020, Pages 85-64]
  • Strategy Fourmulation Model of blue ocean strategy in Sport Clubs [Volume 1, Issue 1, 2020, Pages 128-110]
  • Strategy Environmental analysis and codifying wrestling development strategies (Case study: Lorestan Province wrestling board) [Volume 1, Issue 1, 2020, Pages 63-42]

T

  • Turkey The use of visual signs of sports and physical activity, as a promotional tool in Iranian and Turkish television series [Volume 1, Issue 4, 2020, Pages 151-134]

V

  • Validation Validation of the Persian version of the Emotional Experiences of Sports Fans Questionnaire [Volume 1, Issue 4, 2020, Pages 21-1]

W

  • Wrestling Environmental analysis and codifying wrestling development strategies (Case study: Lorestan Province wrestling board) [Volume 1, Issue 1, 2020, Pages 63-42]