Sports Marketing Studies

Main Subjects = Sports management, marketing

Two Plausible Stories of the Future of the Sports Industry Emphasizing the Role of Sports Startups: Scenario Writing

Articles in Press, Accepted Manuscript, Available Online from 28 March 2024

10.22034/sms.2024.140308.1278

zeinab khaleghi arani; mina mostahfezian; Davood Nasr Esfahani

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The mediating role of sports entrepreneurship in the effects of positive leadership strategies on innovative behaviors

Articles in Press, Accepted Manuscript, Available Online from 25 April 2024

10.22034/sms.2024.140756.1312

ali karimi; Peyman Akbari; Hemattollah Bastami; Mohsen Aazami

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Future Study of Influential Forces on Sportswear Brand in Iran with an Emphasis on Uncertainties in the horizon of 2035

Articles in Press, Accepted Manuscript, Available Online from 06 May 2024

10.22034/sms.2024.140362.1280

Mahdi Tongtakabi; Elham Moshkelgosha; mina mostahfezian

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The effect of agile marketing on behavioral intentions with the mediating role of customer trust and competitive advantage of sports products

Volume 5, Issue 2, July 2024

10.22034/sms.2023.62756

reza mortazi; azadeh Seyed Alinezhad; mohammad jalilvand

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Modeling the effect of social media marketing activities on the intention to repurchase sports products, and sustainable social communication

Volume 5, Issue 2, July 2024

10.22034/sms.2023.138585.1211

ali karimi; ali ahmadi

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The Role of Ethical Behavior and Consumer Spiritual Well-Being in Deciding to Purchase Counterfeit Sport Goods

Volume 5, Issue 2, July 2024

10.22034/sms.2023.139705.1248

Fahime Gholipoor; Ehsan Asadollahi; Akbar Marefati

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Designing a sensory marketing model with emotional attachment to the brand and satisfaction with the sensory experience of customers of sports pools in Alborz province

Volume 5, Issue 2, July 2024

10.22034/sms.2024.139369.1236

Hosein Poursoltani Zarandi

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The effect of open innovation and social media marketing on brand authenticity of football clubs with the mediation of value creation and brand image.

Volume 5, Issue 2, July 2024

10.22034/sms.2024.139707.1250

amir derakhshan; mehdi kohandel; Hossein Abdolmaleki; Seyed Nemat Khalifeh

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The effect of deep online recommendation factors on consumer wandering with the mediating role of cognitive absorption perception in athletes consuming sports products

Volume 5, Issue 2, July 2024

10.22034/sms.2024.140272.1276

kazem Cheraghbirjandi; Azam Hedaei niya

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presenting a model of the impact of marketing in social networks on attracting contacts in the physics sports field

Volume 5, Issue 2, July 2024

10.22034/sms.2024.140777.1314

Behnam Asheghi; mohammad hematinezhad; Mohamad Chehre gosha

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Fostering Co-Innovation through Value Co-Creation and Customer Knowledge in Sport Clubs: The Moderating Role of Cognitive Processing and Customers Behavioral Engagement

Volume 5, Issue 2, July 2024

10.22034/sms.2024.140860.1319

Falah Hasan Safih; Mohsen Behnam; Roghayeh sarlab

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A Critique Review of the book Sports marketing management

Volume 5, Issue 1, May 2024

10.22034/sms.2024.140779.1315

naser soroush; sardar mohammadi; Elahe daneshrad; Leila Nazari; Tahere Mohseni seresht

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Predicting the retention of customers of sport gym using the K-nearest neighbor algorithm

Volume 5, Issue 1, May 2024

10.22034/sms.2024.140657.1302

Javad Shahlaee Bagheri

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Harmonizing Theory and Experimentation: Unveiling the Potential of Multi-Grounded Theory

Volume 5, Issue 1, May 2024

10.22034/sms.2024.140646.1301

Mohammad Abbaszadeh; Sajjad Pashaie; Hacı Duran; Hamed Golmohammadi

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Phenomenology of the role of artificial intelligence marketing on increasing sales and exports of Iranian sports goods

Volume 5, Issue 1, May 2024

10.22034/sms.2024.139803.1254

asma fekrat; Akbar Jaberi

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Determining the market development strategy of sports jewelry industry in Iran

Volume 5, Issue 1, May 2024

10.22034/sms.2024.141000.1329

Sara Keshkar; Gholamali Kargar; Mahya Shabani

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Analysis and relationship between financing methods and strategic performance of Iraq football clubs

Volume 5, Issue 1, May 2024

10.22034/sms.2023.139500.1240

javad moradi; Ali Hossien Zaher Mohsen

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Provide content marketing model of in sports E-business with the grounded theory approach

Volume 5, Issue 1, May 2024

10.22034/sms.2023.139886.1258

Shiva Safarian; Mohammad Ali Nasimi; Maryam Rahmaty

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Sustainable performance of sports business: The role of technological intelligence and the mediating effects of organizational agility and customer agility capabilities

Volume 4, Issue 4, February 2024, Pages 1-18

10.22034/sms.2024.140139.1271

sadegh fatahimilasi; Noshin benar; Ali Nazarian

The Effect of Customer Satisfaction on E-Purchase Intention with Emphasis on the Mediating Role of Customer Loyalty (Case Study: Online Sports Stores)

Volume 4, Issue 4, February 2024, Pages 19-38

10.22034/sms.2024.140421.1282

Abbas Naghizadeh-Baghi; Fatemeh Isazadeh Dabanlou; hossein kordloo; Mehdi Naghizadeh-Baghi

he Effect of Digital Entrepreneurship on the Development of the Marketing Mix of Professional Sports Clubs in the Southern and Central Cities of Iraq

Volume 4, Issue 4, February 2024, Pages 39-56

10.22034/sms.2023.139347.1233

forough Mohammadi; Anvar Salem Hasan

PresentationSolutions for the development of public sports culture with approach social marketing

Volume 4, Issue 4, February 2024, Pages 57-85

10.22034/sms.2024.140735.1309

Esamaeel Veisia; maryam karimi; Amin Khatibi

role of the Corona crisis on the marketing method in the sports organizations

Volume 4, Issue 4, February 2024, Pages 86-100

10.22034/sms.2024.140606.1295

zahra Zare; Mehdi Rasooli; Hasan Soltani

Model of the relationship between internal marketing and customer orientation with the mediating role of work motivation of General Sport and Young offices employments of west provinces of Iran

Volume 4, Issue 4, February 2024, Pages 101-118

10.22034/sms.2024.62829

Parvaneh Navidara; Mahboobeh Roozbahani; Mohammad Siavoshi

Identifying the investment opportunities of the private sector in sports in Alborz province

Volume 4, Issue 4, February 2024, Pages 119-139

10.22034/sms.2023.139510.1241

Elham Saeedi; Esfandiyar Mousavi

Journal Archive

Volume 5 (2024)

Volume 4 (2023)

Volume 3 (2022)

Volume 2 (2021)

Volume 1 (2020)