Sports Marketing Studies - Articles List

Main Subjects = Sports management, marketing

The Relationship between Cultural Values and Clothing Customer Behavior Considering the Media of Brand Selection (Case Study: Khuzestan Technique Sports Clothing)

Articles in Press, Accepted Manuscript, Available Online from 10 July 2024

10.22034/sms.2024.141331.1357

Negar Bandani; Hosein Poursoltani Zarandi; Reza Shajie

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The effect of the perceived value of sports and non-sports products on the purchase intention of According to the mental involvement of the Congruence Endorse

Articles in Press, Accepted Manuscript, Available Online from 22 July 2024

10.22034/sms.2024.141312.1354

Kaveh Mirani; farshad tojari; negar arazeshi

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Modeling the effect of social media marketing activities on the intention to repurchase sports products, and sustainable social communication

Volume 5, Issue 3, November 2024

10.22034/sms.2023.138585.1211

ali karimi; ali ahmadi

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Exploring the factors influencing the design of health and fitness applications with an emphasis on the needs of sports users

Volume 5, Issue 3, November 2024

10.22034/sms.2024.140621.1297

Ahmad Mahmoudi; Ali abolhoseini; Reza Amin Zadeh

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The Role of Ethical Behavior and Consumer Spiritual Well-Being in Deciding to Purchase Counterfeit Sport Goods

Volume 5, Issue 3, November 2024

10.22034/sms.2023.139705.1248

Fahime Gholipoor; Ehsan Asadollahi; Akbar Marefati

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Designing a sensory marketing model with emotional attachment to the brand and satisfaction with the sensory experience of customers of sports pools in Alborz province

Volume 5, Issue 3, November 2024

10.22034/sms.2024.139369.1236

Hosein Poursoltani Zarandi

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The effect of deep online recommendation factors on consumer wandering with the mediating role of cognitive absorption perception in athletes consuming sports products

Volume 5, Issue 3, November 2024

10.22034/sms.2024.140272.1276

kazem Cheraghbirjandi; Azam Hedaei niya

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Two Plausible Stories of the Future of the Sports Industry Emphasizing the Role of Sports Startups: Scenario Writing

Volume 5, Issue 3, November 2024

10.22034/sms.2024.140308.1278

zeinab khaleghi arani; mina mostahfezian; Davood Nasr Esfahani

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The mediating role of sports entrepreneurship in the effects of positive leadership strategies on innovative behaviors

Volume 5, Issue 3, November 2024

10.22034/sms.2024.140756.1312

ali karimi; Peyman Akbari; Hemattollah Bastami; Mohsen Aazami

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Future Study of Influential Forces on Sportswear Brand in Iran with an Emphasis on Uncertainties in the horizon of 2035

Volume 5, Issue 3, November 2024

10.22034/sms.2024.140362.1280

Mahdi Tongtakabi; Elham Moshkelgosha; mina mostahfezian

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Presenting the active lifestyle model of the Iranian society with an economic approach and sports business: contribution to the gross national product

Volume 5, Issue 3, November 2024

10.22034/sms.2024.140143.1269

Hamied Nikoabadi; Rasool Nazari; Mehdi Salimi

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Presenting a Model of Motivational Marketing in Sports with the Approach of Grounded Theory

Volume 5, Issue 3, November 2024

10.22034/sms.2024.140481.1287

shima hesami; Korosh Veisi; SAMIRA ALIABADI

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Phenomenology of the role of artificial intelligence marketing on increasing sales and exports of Iranian sports goods

Volume 5, Issue 2, July 2024

10.22034/sms.2024.139803.1254

asma fekrat; Akbar Jaberi

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The effect of agile marketing on behavioral intentions with the mediating role of customer trust and competitive advantage of sports products

Volume 5, Issue 2, July 2024

10.22034/sms.2023.62756

reza mortazi; azadeh Seyed Alinezhad; mohammad jalilvand

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The effect of open innovation and social media marketing on brand authenticity of football clubs with the mediation of value creation and brand image.

Volume 5, Issue 2, July 2024

10.22034/sms.2024.139707.1250

amir derakhshan; mehdi kohandel; Hossein Abdolmaleki; Seyed Nemat Khalifeh

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presenting a model of the impact of marketing in social networks on attracting contacts in the physics sports field

Volume 5, Issue 2, July 2024

10.22034/sms.2024.140777.1314

Behnam Asheghi; mohammad hematinezhad; Mohammad Chehrehgosha

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The effect of economic factors on government and household sports expenses in Iran

Volume 5, Issue 2, July 2024

10.22034/sms.2024.140532.1291

FARIBA SAMENI KEIVANI; Saeed Amirnejad; Maziayr kalashi; Farshad Sameni keivani

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The effect of visual aspects of environmental advertising on customer loyalty with the mediating role of brand awareness and preference in football stadium: (Case study of Snowa brand)

Volume 5, Issue 2, July 2024

10.22034/sms.2024.141088.1335

Mohammad Reza Boroumand; Ali Afrouzeh; siavash Farahmand

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The Deep Relationship between Supply Chain Integration and Knowledge Absorption Capacity: A Strategic Approach to Enhancing Performance in Sports Product Development

Volume 5, Issue 2, July 2024

10.22034/sms.2024.140671.1304

Fereshteh Mohammadi; Javad Karimi; Sajjad Pashaie

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Determining the market development strategy of sports jewelry industry in Iran

Volume 5, Issue 1, May 2024, Pages 1-18

10.22034/sms.2024.141000.1329

Sara Keshkar; Gholamali Kargar; Mahya Shabani

Fostering Co-Innovation through Value Co-Creation and Customer Knowledge in Sport Clubs: The Moderating Role of Cognitive Processing and Customers Behavioral Engagement

Volume 5, Issue 1, May 2024, Pages 19-34

10.22034/sms.2024.140860.1319

Falah Hasan Safih; Mohsen Behnam; Roghayeh sarlab

Analysis and relationship between financing methods and strategic performance of Iraq football clubs

Volume 5, Issue 1, May 2024, Pages 35-52

10.22034/sms.2023.139500.1240

javad moradi; Ali Hossien Zaher Mohsen

A Critique Review of the book Sports marketing management

Volume 5, Issue 1, May 2024, Pages 53-68

10.22034/sms.2024.140779.1315

sardar mohammadi; naser soroush; Elahe daneshrad; Leila Nazari; Tahere Mohseni seresht

Predicting the retention of customers of sport gym using the K-nearest neighbor algorithm

Volume 5, Issue 1, May 2024, Pages 69-86

10.22034/sms.2024.140657.1302

Javad Shahlaee Bagheri

Harmonizing Theory and Experimentation: Unveiling the Potential of Multi-Grounded Theory

Volume 5, Issue 1, May 2024, Pages 87-100

10.22034/sms.2024.140646.1301

Mohammad Abbaszadeh; Sajjad Pashaie; Hacı Duran; Hamed Golmohammadi

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Sports Marketing Studies

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Volume 5 (2024)

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