Sports Marketing Studies

Main Subjects = Sports management, marketing

Factors Affecting participation in Offline Sport Events of Sumo, Petanque and O-Sport during COVID-19 Pandemic

Volume 4, Issue 3, November 2023, Pages 1-17

10.22034/sms.2023.62833

behzad soheili; Jasem Manouchehri

Investigating the factor structure, validity and reliability of the sustainable marketing orientation questionnaire of Mashhad sports club managers

Volume 4, Issue 3, November 2023, Pages 18-36

10.22034/sms.2023.62831

Ramin Iraji Noghondar

The effect of green marketing mix on the behavioral dimensions of green brand equity of sports products

Volume 4, Issue 3, November 2023, Pages 37-52

10.22034/sms.2023.62832

Hamidreza Tahamtan; mehdi kohandel; mahvash noorbakhsh; mohiadin bahari

Construction and Validation of a Mixed Assessment Tool for Social Marketing of School Sports Based on Morris and Clarkson's Model

Volume 4, Issue 3, November 2023, Pages 53-74

10.22034/sms.2023.139600.1243

Mohammad Reza Amirabadizadeh; seyedeh Azra mirkazemi; Jafar Khoshbakhti

Prioritizing the associative consequences of old sports brands

Volume 4, Issue 3, November 2023, Pages 75-89

10.22034/sms.2023.63002

shoaib jalilian; Bahram Yousefy

Paradigm model of sports audience interactions in sports events using virtual reality and augmented reality

Volume 4, Issue 3, November 2023, Pages 90-107

10.22034/sms.2023.140031.1266

Vajiheh javani; Masoud Ansari; fateme abdavi

Exploring the Influence of E-CRM on the innovation capabilities of sports venues: The moderating role of covid-19

Volume 4, Issue 3, November 2023, Pages 108-128

10.22034/sms.2024.139773.1253

Sajjad Pashaie; Hamed Golmohammadi

Designing advertising patterns through social media, in order to influence the desire of customers of sports products

Volume 4, Issue 2, July 2023, Pages 1-19

10.22034/sms.2023.62528

ali karimi; Hamid Ghasemi; shahab bahrami

Influence of the return of spectators from the physical quality of football stadiums with the mediation of satisfaction

Volume 4, Issue 2, July 2023, Pages 47-71

10.22034/sms.2023.62754

meysam noori khanyourdi; saeid tabesh; mir davood hoseiny,

The Effect of Marketing Capabilities on Creating Competitive Advantage for Sport Clubs in the Days of the COVID_ 19 Pandemic

Volume 4, Issue 2, July 2023, Pages 72-88

10.22034/sms.2023.62753

Ahmad Mahmoudi; sahar pirjamadi; Karim Zohrehvandian

The effect of sports motivations on the perception of fans' behavior with the mediating role of relationship quality in karate athletes in Alborz province

Volume 4, Issue 2, July 2023, Pages 89-107

10.22034/sms.2023.62752

Manijeh Karimianpour; Hosein Poursoltani Zarandi; elahe Damavandi Jaghal

Designing a Model for the Impact of Guerrilla Marketing on Attracting Customers of Sports Stores via an Agent-Based Simulation Approach

Volume 4, Issue 2, July 2023, Pages 107-127

10.22034/sms.2023.62827

Nasser seifollahi; seyedali naghavi

Marketing Strategies in the Fencing Federation of the Islamic Republic of Iran Based on the 7Ps Model

Volume 4, Issue 2, July 2023, Pages 129-147

10.22034/sms.2023.62828

Nazanin Rasekh; Saeed Jafari; Farshad Emami

Gender inequality in sports endorsement; Identifying the obstacles to the presence of Iranian female athletes in sports advertisements

Volume 4, Issue 1, May 2023, Pages 1-12

10.22034/sms.2023.62665

Hossein Abdolmaleki; Bahareh Khalili; Fatemeh Zarsineh; Maryam Sadeghi; Zahra Fathi

Investigating the role of advertisements on referees' uniforms in the Premier League on brand awareness among television viewers

Volume 4, Issue 1, May 2023, Pages 61-72

10.22034/sms.2023.62676

Ehsan Asadollahi; Mohsen Ghahramani; Mohammad Kashtidar

Strategic analysis of developing Iran's active sports tourism

Volume 4, Issue 1, May 2023, Pages 73-90

10.22034/sms.2023.62677

Ebrahim Alidoust Ghahfarrokhi; Mahdi Dastgerdi; Nader Ranjbar; Rahim Khosromanesh

Qualitative model of sports branding development with meta-synthesis approach and CIPP model

Volume 4, Issue 1, May 2023, Pages 91-106

10.22034/sms.2023.62678

asma fekrat; Akbar Jaberi

Determining The Relationship Between Brand Experience And Brand Loyalty And The Moderating Role of Demographic Variables (Case Study: Customers of Mashhad Water Parks Complex)

Volume 3, Issue 4, January 2023, Pages 156-139

10.22034/sms.2022.62497

Rasool Ghorbanpoor; seyed morteza Azimzadeh

Relationship serious leisure and leisure satisfaction mediated by recreational involvement in amateur Volleyball athletes

Volume 3, Issue 2, June 2022, Pages 120-89

https://www.doi.org/10.34785/J021.2022.011

marjan saffari; fariba fayazi; Rasool Norouzi Seyed hossini

The Effect of the Mental Image of the Country of Origin of the Brand on the Formation of Brand Equity Resulting in Brand Trust in the Sports Industry (Case Study: Shiraz)

Volume 2, Issue 1, June 2021, Pages 1-30

https://www.doi.org/10.34785/J021.2021.166

Mohamad hasan Khoram; Mohammadreza Moradi; Maziyar Hatami

Designing a competency model for Iranian sports marketers

Volume 2, Issue 1, June 2021, Pages 31-52

https://www.doi.org/10.34785/J021.2021.646

Hossein zareian; mohammad hasan abdollahi; fahime mirzaei; Leila Dast Amooz; sajad gholami torkesaluye

Ecological-Humanitical Feasibility of Sports-Ecotourism Development in Desert Areas (Case Study: Qom Province)

Volume 2, Issue 1, June 2021, Pages 100-130

https://www.doi.org/10.34785/J021.2021.409

Ehsan Mohamadi Turkmani; Hojjat Mohammadi Torkamani; Arman jabraeile

Journal Archive

Volume 5 (2024)

Volume 4 (2023)

Volume 3 (2022)

Volume 2 (2021)

Volume 1 (2020)