A
-
Absorptive Capacity
The Deep Relationship between Supply Chain Integration and Knowledge Absorption Capacity: A Strategic Approach to Enhancing Performance in Sports Product Development [Volume 5, Issue 2, 2024, Pages 37-52]
-
Agile marketing
The effect of agile marketing on behavioral intentions with the mediating role of customer trust and competitive advantage of sports products [Volume 5, Issue 4, 2024]
-
Artificial intelligence marketing"
Phenomenology of the role of artificial intelligence marketing on increasing sales and exports of Iranian sports goods [Volume 5, Issue 2, 2024, Pages 1-15]
B
-
Brand Image
The effect of open innovation and social media marketing on brand authenticity of football clubs with the mediation of value creation and brand image. [Volume 5, Issue 4, 2024]
-
Brand Preference
The effect of visual aspects of environmental advertising on customer loyalty with the mediating role of brand awareness and preference in football stadium: (Case study of Snowa brand) [Volume 5, Issue 2, 2024, Pages 16-36]
-
Broadcasting Rights
Analysis and relationship between financing methods and strategic performance of Iraq football clubs [Volume 5, Issue 1, 2024, Pages 35-52]
C
-
Club Management
Modeling of the role of Marketing Mix (7p) on Brand Loyalty in Fans of Nasaaji Mazandaran Club with mediating the word of mouth [Volume 5, Issue 4, 2024]
-
Cluster analysis
Analysis of consumer behavior in fitness clubs based on 7P of marketing mix [Volume 5, Issue 3, 2024]
-
Cognitive Absorption"
The effect of deep online recommendation factors on consumer wandering with the mediating role of cognitive absorption perception in athletes consuming sports products [Volume 5, Issue 4, 2024]
-
Co-innovation
Fostering Co-Innovation through Value Co-Creation and Customer Knowledge in Sport Clubs: The Moderating Role of Cognitive Processing and Customers Behavioral Engagement [Volume 5, Issue 1, 2024, Pages 19-34]
-
Competitive Advantage
The effect of agile marketing on behavioral intentions with the mediating role of customer trust and competitive advantage of sports products [Volume 5, Issue 4, 2024]
-
Consumer Behavior
The Role of Ethical Behavior and Consumer Spiritual Well-Being in Deciding to Purchase Counterfeit Sport Goods [Volume 5, Issue 4, 2024]
-
Content Analysis
A Critique Review of the book Sports marketing management [Volume 5, Issue 1, 2024, Pages 53-68]
-
Content marketing"
Provide content marketing model of in sports E-business with the grounded theory approach [Volume 5, Issue 1, 2024, Pages 101-121]
-
Counterfeit &
The Role of Ethical Behavior and Consumer Spiritual Well-Being in Deciding to Purchase Counterfeit Sport Goods [Volume 5, Issue 4, 2024]
D
-
Data Analytics
Identification and Analysis of Prominent Concepts in Digital Marketing and Sports [Volume 5, Issue 4, 2024]
-
Deep Recommendation"
The effect of deep online recommendation factors on consumer wandering with the mediating role of cognitive absorption perception in athletes consuming sports products [Volume 5, Issue 4, 2024]
-
Digital Marketing
presenting a model of the impact of marketing in social networks on attracting contacts in the physics sports field [Volume 5, Issue 2, 2024, Pages 53-68]
-
Dynamic Capabilities
Two Plausible Stories of the Future of the Sports Industry Emphasizing the Role of Sports Startups: Scenario Writing [Volume 5, Issue 4, 2024]
E
-
Economic Growth
The effect of economic factors on government and household sports expenses in Iran [Volume 5, Issue 2, 2024, Pages 88-104]
-
Empathy
Testing the model of influencing factors on fans' supportive behaviors of the Persepolis club brand [Volume 5, Issue 3, 2024]
-
Ethical leadership
Modeling the effect of social media marketing activities on the intention to repurchase sports products, and sustainable social communication [Volume 5, Issue 3, 2024]
F
-
Fake Sport Goods
The Role of Ethical Behavior and Consumer Spiritual Well-Being in Deciding to Purchase Counterfeit Sport Goods [Volume 5, Issue 4, 2024]
-
Fan
Modeling of the role of Marketing Mix (7p) on Brand Loyalty in Fans of Nasaaji Mazandaran Club with mediating the word of mouth [Volume 5, Issue 4, 2024]
-
Fitness club
Analysis of consumer behavior in fitness clubs based on 7P of marketing mix [Volume 5, Issue 3, 2024]
-
Funding
Analysis and relationship between financing methods and strategic performance of Iraq football clubs [Volume 5, Issue 1, 2024, Pages 35-52]
-
Future Imaging
Future Study of Influential Forces on Sportswear Brand in Iran with an Emphasis on Uncertainties in the horizon of 2035 [Volume 5, Issue 4, 2024]
-
Future study
Future Study of Influential Forces on Sportswear Brand in Iran with an Emphasis on Uncertainties in the horizon of 2035 [Volume 5, Issue 4, 2024]
G
-
General Department of Sports and Youth
The mediating role of sports entrepreneurship in the effects of positive leadership strategies on innovative behaviors [Volume 5, Issue 4, 2024]
-
Gini index
Analysis of consumer behavior in fitness clubs based on 7P of marketing mix [Volume 5, Issue 3, 2024]
-
God-oriented
Investigating the effect of spiritual marketing and entrepreneurial orientation on sustainable competitive advantage with the mediation of marketing capability in sports complexes in Tehran province [Volume 5, Issue 3, 2024]
-
Google Scholar
Identification and Analysis of Prominent Concepts in Digital Marketing and Sports [Volume 5, Issue 4, 2024]
-
Gross Domestic Product
The effect of economic factors on government and household sports expenses in Iran [Volume 5, Issue 2, 2024, Pages 88-104]
-
Grounded Theory
Presenting a Model of Motivational Marketing in Sports with the Approach of Grounded Theory [Volume 5, Issue 4, 2024]
-
Grounded Theory"
Provide content marketing model of in sports E-business with the grounded theory approach [Volume 5, Issue 1, 2024, Pages 101-121]
-
Grounded Theory (GT)
Harmonizing Theory and Experimentation: Unveiling the Potential of Multi-Grounded Theory [Volume 5, Issue 1, 2024, Pages 87-100]
-
Gym
Predicting the retention of customers of sport gym using the K-nearest neighbor algorithm [Volume 5, Issue 1, 2024, Pages 69-86]
I
-
Inflation Rate
The effect of economic factors on government and household sports expenses in Iran [Volume 5, Issue 2, 2024, Pages 88-104]
-
Iranian sports goods"
Phenomenology of the role of artificial intelligence marketing on increasing sales and exports of Iranian sports goods [Volume 5, Issue 2, 2024, Pages 1-15]
K
-
Keywords: Book Review
A Critique Review of the book Sports marketing management [Volume 5, Issue 1, 2024, Pages 53-68]
-
KNN Algorithm
Predicting the retention of customers of sport gym using the K-nearest neighbor algorithm [Volume 5, Issue 1, 2024, Pages 69-86]
L
-
Life satisfaction
The economic value of participation in sports with different estimators for life satisfaction of Urmia people [Volume 5, Issue 3, 2024]
-
Liquidity Volume
The effect of economic factors on government and household sports expenses in Iran [Volume 5, Issue 2, 2024, Pages 88-104]
-
Liverpool FC
Analyzing Liverpool FC website through fan management prespective [Volume 5, Issue 2, 2024, Pages 69-87]
-
Loyalty
Designing a sensory marketing model with emotional attachment to the brand and satisfaction with the sensory experience of customers of sports pools in Alborz province [Volume 5, Issue 2, 2024]
M
-
Marketing Mix
Modeling of the role of Marketing Mix (7p) on Brand Loyalty in Fans of Nasaaji Mazandaran Club with mediating the word of mouth [Volume 5, Issue 4, 2024]
-
Marketing strategies
Identification and Analysis of Prominent Concepts in Digital Marketing and Sports [Volume 5, Issue 4, 2024]
-
Motivational marketing
Presenting a Model of Motivational Marketing in Sports with the Approach of Grounded Theory [Volume 5, Issue 4, 2024]
-
Multi-Grounded Theory (MGT)
Harmonizing Theory and Experimentation: Unveiling the Potential of Multi-Grounded Theory [Volume 5, Issue 1, 2024, Pages 87-100]
N
-
NLP system"
Phenomenology of the role of artificial intelligence marketing on increasing sales and exports of Iranian sports goods [Volume 5, Issue 2, 2024, Pages 1-15]
O
-
Open Innovation
The effect of open innovation and social media marketing on brand authenticity of football clubs with the mediation of value creation and brand image. [Volume 5, Issue 4, 2024]
P
-
Performance
Analysis and relationship between financing methods and strategic performance of Iraq football clubs [Volume 5, Issue 1, 2024, Pages 35-52]
-
Physical activity
Presenting the active lifestyle model of the Iranian society with an economic approach and sports business: contribution to the gross national product [Volume 5, Issue 3, 2024]
-
Prediction
Predicting the retention of customers of sport gym using the K-nearest neighbor algorithm [Volume 5, Issue 1, 2024, Pages 69-86]
-
Product Development Performance
The Deep Relationship between Supply Chain Integration and Knowledge Absorption Capacity: A Strategic Approach to Enhancing Performance in Sports Product Development [Volume 5, Issue 2, 2024, Pages 37-52]
-
Publish or Perish
Identification and Analysis of Prominent Concepts in Digital Marketing and Sports [Volume 5, Issue 4, 2024]
-
Purchasing Behavior
The Role of Ethical Behavior and Consumer Spiritual Well-Being in Deciding to Purchase Counterfeit Sport Goods [Volume 5, Issue 4, 2024]
R
-
Recommended system"
Phenomenology of the role of artificial intelligence marketing on increasing sales and exports of Iranian sports goods [Volume 5, Issue 2, 2024, Pages 1-15]
-
Reductionism
Harmonizing Theory and Experimentation: Unveiling the Potential of Multi-Grounded Theory [Volume 5, Issue 1, 2024, Pages 87-100]
-
Relationship marketing
Testing the model of influencing factors on fans' supportive behaviors of the Persepolis club brand [Volume 5, Issue 3, 2024]
-
Retention
Predicting the retention of customers of sport gym using the K-nearest neighbor algorithm [Volume 5, Issue 1, 2024, Pages 69-86]
S
-
Satisfaction
Designing a sensory marketing model with emotional attachment to the brand and satisfaction with the sensory experience of customers of sports pools in Alborz province [Volume 5, Issue 2, 2024]
-
Scenario writing
Two Plausible Stories of the Future of the Sports Industry Emphasizing the Role of Sports Startups: Scenario Writing [Volume 5, Issue 4, 2024]
-
Sensory marketing
Designing a sensory marketing model with emotional attachment to the brand and satisfaction with the sensory experience of customers of sports pools in Alborz province [Volume 5, Issue 2, 2024]
-
Sentiment analysis system"
Phenomenology of the role of artificial intelligence marketing on increasing sales and exports of Iranian sports goods [Volume 5, Issue 2, 2024, Pages 1-15]
-
Service mix
Analysis of consumer behavior in fitness clubs based on 7P of marketing mix [Volume 5, Issue 3, 2024]
-
Social networks
The effect of open innovation and social media marketing on brand authenticity of football clubs with the mediation of value creation and brand image. [Volume 5, Issue 4, 2024]
-
Social networks
presenting a model of the impact of marketing in social networks on attracting contacts in the physics sports field [Volume 5, Issue 2, 2024, Pages 53-68]
-
Spiritual Well-Being
The Role of Ethical Behavior and Consumer Spiritual Well-Being in Deciding to Purchase Counterfeit Sport Goods [Volume 5, Issue 4, 2024]
-
Sponsor
Analysis and relationship between financing methods and strategic performance of Iraq football clubs [Volume 5, Issue 1, 2024, Pages 35-52]
-
Sports Businesses
The Deep Relationship between Supply Chain Integration and Knowledge Absorption Capacity: A Strategic Approach to Enhancing Performance in Sports Product Development [Volume 5, Issue 2, 2024, Pages 37-52]
-
Sports Consumer"
The effect of deep online recommendation factors on consumer wandering with the mediating role of cognitive absorption perception in athletes consuming sports products [Volume 5, Issue 4, 2024]
-
Sports Expenditures
The effect of economic factors on government and household sports expenses in Iran [Volume 5, Issue 2, 2024, Pages 88-104]
-
Sports industry
Two Plausible Stories of the Future of the Sports Industry Emphasizing the Role of Sports Startups: Scenario Writing [Volume 5, Issue 4, 2024]
-
Sports Management
Harmonizing Theory and Experimentation: Unveiling the Potential of Multi-Grounded Theory [Volume 5, Issue 1, 2024, Pages 87-100]
-
Sports Management
presenting a model of the impact of marketing in social networks on attracting contacts in the physics sports field [Volume 5, Issue 2, 2024, Pages 53-68]
-
Sports Marketing
The Role of Ethical Behavior and Consumer Spiritual Well-Being in Deciding to Purchase Counterfeit Sport Goods [Volume 5, Issue 4, 2024]
-
Sports Marketing
The effect of open innovation and social media marketing on brand authenticity of football clubs with the mediation of value creation and brand image. [Volume 5, Issue 4, 2024]
-
Sports Marketing
A Critique Review of the book Sports marketing management [Volume 5, Issue 1, 2024, Pages 53-68]
-
Sports Marketing
Presenting the active lifestyle model of the Iranian society with an economic approach and sports business: contribution to the gross national product [Volume 5, Issue 3, 2024]
-
Sports Marketing
Analysis of consumer behavior in fitness clubs based on 7P of marketing mix [Volume 5, Issue 3, 2024]
-
Sports Marketing"
The effect of deep online recommendation factors on consumer wandering with the mediating role of cognitive absorption perception in athletes consuming sports products [Volume 5, Issue 4, 2024]
-
Sports Product Development
The Deep Relationship between Supply Chain Integration and Knowledge Absorption Capacity: A Strategic Approach to Enhancing Performance in Sports Product Development [Volume 5, Issue 2, 2024, Pages 37-52]
-
Sports Sociology
Harmonizing Theory and Experimentation: Unveiling the Potential of Multi-Grounded Theory [Volume 5, Issue 1, 2024, Pages 87-100]
-
Sports startups
Two Plausible Stories of the Future of the Sports Industry Emphasizing the Role of Sports Startups: Scenario Writing [Volume 5, Issue 4, 2024]
-
Sportswear Brands
Future Study of Influential Forces on Sportswear Brand in Iran with an Emphasis on Uncertainties in the horizon of 2035 [Volume 5, Issue 4, 2024]
-
Strategic foresight
Two Plausible Stories of the Future of the Sports Industry Emphasizing the Role of Sports Startups: Scenario Writing [Volume 5, Issue 4, 2024]
-
Strategic Management
Future Study of Influential Forces on Sportswear Brand in Iran with an Emphasis on Uncertainties in the horizon of 2035 [Volume 5, Issue 4, 2024]
-
Strategy
Determining the market development strategy of sports jewelry industry in Iran [Volume 5, Issue 1, 2024, Pages 1-18]
-
Supply Chain
The Deep Relationship between Supply Chain Integration and Knowledge Absorption Capacity: A Strategic Approach to Enhancing Performance in Sports Product Development [Volume 5, Issue 2, 2024, Pages 37-52]
U
-
Uncertainty Management
Future Study of Influential Forces on Sportswear Brand in Iran with an Emphasis on Uncertainties in the horizon of 2035 [Volume 5, Issue 4, 2024]
-
Urmia
The economic value of participation in sports with different estimators for life satisfaction of Urmia people [Volume 5, Issue 3, 2024]
W
-
Word of Mouth Advertising
Modeling of the role of Marketing Mix (7p) on Brand Loyalty in Fans of Nasaaji Mazandaran Club with mediating the word of mouth [Volume 5, Issue 4, 2024]
-
Words cloud analysis
Identification and Analysis of Prominent Concepts in Digital Marketing and Sports [Volume 5, Issue 4, 2024]
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