Keyword Index

A

  • Absorptive Capacity The Deep Relationship between Supply Chain Integration and Knowledge Absorption Capacity: A Strategic Approach to Enhancing Performance in Sports Product Development [Volume 5, Issue 2, 2024]
  • Agile marketing The effect of agile marketing on behavioral intentions with the mediating role of customer trust and competitive advantage of sports products [Volume 5, Issue 2, 2024]
  • Artificial intelligence marketing" Phenomenology of the role of artificial intelligence marketing on increasing sales and exports of Iranian sports goods [Volume 5, Issue 2, 2024]

B

  • Brand Image The effect of open innovation and social media marketing on brand authenticity of football clubs with the mediation of value creation and brand image. [Volume 5, Issue 2, 2024]
  • Brand Preference The effect of visual aspects of environmental advertising on customer loyalty with the mediating role of brand awareness and preference in football stadium: (Case study of Snowa brand) [Volume 5, Issue 2, 2024]
  • Broadcasting Rights Analysis and relationship between financing methods and strategic performance of Iraq football clubs [Volume 5, Issue 1, 2024]

C

  • Cognitive Absorption" The effect of deep online recommendation factors on consumer wandering with the mediating role of cognitive absorption perception in athletes consuming sports products [Volume 5, Issue 2, 2024]
  • Co-innovation Fostering Co-Innovation through Value Co-Creation and Customer Knowledge in Sport Clubs: The Moderating Role of Cognitive Processing and Customers Behavioral Engagement [Volume 5, Issue 1, 2024, Pages 19-34]
  • Competitive Advantage The effect of agile marketing on behavioral intentions with the mediating role of customer trust and competitive advantage of sports products [Volume 5, Issue 2, 2024]
  • Consumer Behavior The Role of Ethical Behavior and Consumer Spiritual Well-Being in Deciding to Purchase Counterfeit Sport Goods [Volume 5, Issue 2, 2024]
  • Content Analysis A Critique Review of the book Sports marketing management [Volume 5, Issue 1, 2024]
  • Content marketing" Provide content marketing model of in sports E-business with the grounded theory approach [Volume 5, Issue 1, 2024]
  • Counterfeit & The Role of Ethical Behavior and Consumer Spiritual Well-Being in Deciding to Purchase Counterfeit Sport Goods [Volume 5, Issue 2, 2024]

D

  • Deep Recommendation" The effect of deep online recommendation factors on consumer wandering with the mediating role of cognitive absorption perception in athletes consuming sports products [Volume 5, Issue 2, 2024]
  • Digital Marketing presenting a model of the impact of marketing in social networks on attracting contacts in the physics sports field [Volume 5, Issue 2, 2024]

E

  • Economic Growth The effect of economic factors on government and household sports expenses in Iran [Volume 5, Issue 2, 2024]

F

  • Fake Sport Goods The Role of Ethical Behavior and Consumer Spiritual Well-Being in Deciding to Purchase Counterfeit Sport Goods [Volume 5, Issue 2, 2024]
  • Funding Analysis and relationship between financing methods and strategic performance of Iraq football clubs [Volume 5, Issue 1, 2024]

G

  • Gross Domestic Product The effect of economic factors on government and household sports expenses in Iran [Volume 5, Issue 2, 2024]
  • Grounded Theory" Provide content marketing model of in sports E-business with the grounded theory approach [Volume 5, Issue 1, 2024]
  • Grounded Theory (GT) Harmonizing Theory and Experimentation: Unveiling the Potential of Multi-Grounded Theory [Volume 5, Issue 1, 2024]
  • Gym Predicting the retention of customers of sport gym using the K-nearest neighbor algorithm [Volume 5, Issue 1, 2024]

I

  • Inflation Rate The effect of economic factors on government and household sports expenses in Iran [Volume 5, Issue 2, 2024]
  • Iranian sports goods" Phenomenology of the role of artificial intelligence marketing on increasing sales and exports of Iranian sports goods [Volume 5, Issue 2, 2024]

K

  • Keywords: Book Review A Critique Review of the book Sports marketing management [Volume 5, Issue 1, 2024]
  • KNN Algorithm Predicting the retention of customers of sport gym using the K-nearest neighbor algorithm [Volume 5, Issue 1, 2024]

L

  • Liquidity Volume The effect of economic factors on government and household sports expenses in Iran [Volume 5, Issue 2, 2024]
  • Loyalty Designing a sensory marketing model with emotional attachment to the brand and satisfaction with the sensory experience of customers of sports pools in Alborz province [Volume 5, Issue 2, 2024]

M

  • Multi-Grounded Theory (MGT) Harmonizing Theory and Experimentation: Unveiling the Potential of Multi-Grounded Theory [Volume 5, Issue 1, 2024]

N

  • NLP system" Phenomenology of the role of artificial intelligence marketing on increasing sales and exports of Iranian sports goods [Volume 5, Issue 2, 2024]

O

  • Open Innovation The effect of open innovation and social media marketing on brand authenticity of football clubs with the mediation of value creation and brand image. [Volume 5, Issue 2, 2024]

P

  • Performance Analysis and relationship between financing methods and strategic performance of Iraq football clubs [Volume 5, Issue 1, 2024]
  • Prediction Predicting the retention of customers of sport gym using the K-nearest neighbor algorithm [Volume 5, Issue 1, 2024]
  • Product Development Performance The Deep Relationship between Supply Chain Integration and Knowledge Absorption Capacity: A Strategic Approach to Enhancing Performance in Sports Product Development [Volume 5, Issue 2, 2024]
  • Purchasing Behavior The Role of Ethical Behavior and Consumer Spiritual Well-Being in Deciding to Purchase Counterfeit Sport Goods [Volume 5, Issue 2, 2024]

R

  • Recommended system" Phenomenology of the role of artificial intelligence marketing on increasing sales and exports of Iranian sports goods [Volume 5, Issue 2, 2024]
  • Reductionism Harmonizing Theory and Experimentation: Unveiling the Potential of Multi-Grounded Theory [Volume 5, Issue 1, 2024]
  • Retention Predicting the retention of customers of sport gym using the K-nearest neighbor algorithm [Volume 5, Issue 1, 2024]

S

  • Satisfaction Designing a sensory marketing model with emotional attachment to the brand and satisfaction with the sensory experience of customers of sports pools in Alborz province [Volume 5, Issue 2, 2024]
  • Sensory marketing Designing a sensory marketing model with emotional attachment to the brand and satisfaction with the sensory experience of customers of sports pools in Alborz province [Volume 5, Issue 2, 2024]
  • Sentiment analysis system" Phenomenology of the role of artificial intelligence marketing on increasing sales and exports of Iranian sports goods [Volume 5, Issue 2, 2024]
  • Social networks The effect of open innovation and social media marketing on brand authenticity of football clubs with the mediation of value creation and brand image. [Volume 5, Issue 2, 2024]
  • Social networks presenting a model of the impact of marketing in social networks on attracting contacts in the physics sports field [Volume 5, Issue 2, 2024]
  • Spiritual Well-Being The Role of Ethical Behavior and Consumer Spiritual Well-Being in Deciding to Purchase Counterfeit Sport Goods [Volume 5, Issue 2, 2024]
  • Sponsor Analysis and relationship between financing methods and strategic performance of Iraq football clubs [Volume 5, Issue 1, 2024]
  • Sports Businesses The Deep Relationship between Supply Chain Integration and Knowledge Absorption Capacity: A Strategic Approach to Enhancing Performance in Sports Product Development [Volume 5, Issue 2, 2024]
  • Sports Consumer" The effect of deep online recommendation factors on consumer wandering with the mediating role of cognitive absorption perception in athletes consuming sports products [Volume 5, Issue 2, 2024]
  • Sports Expenditures The effect of economic factors on government and household sports expenses in Iran [Volume 5, Issue 2, 2024]
  • Sports Management Harmonizing Theory and Experimentation: Unveiling the Potential of Multi-Grounded Theory [Volume 5, Issue 1, 2024]
  • Sports Management presenting a model of the impact of marketing in social networks on attracting contacts in the physics sports field [Volume 5, Issue 2, 2024]
  • Sports Marketing The Role of Ethical Behavior and Consumer Spiritual Well-Being in Deciding to Purchase Counterfeit Sport Goods [Volume 5, Issue 2, 2024]
  • Sports Marketing The effect of open innovation and social media marketing on brand authenticity of football clubs with the mediation of value creation and brand image. [Volume 5, Issue 2, 2024]
  • Sports Marketing A Critique Review of the book Sports marketing management [Volume 5, Issue 1, 2024]
  • Sports Marketing" The effect of deep online recommendation factors on consumer wandering with the mediating role of cognitive absorption perception in athletes consuming sports products [Volume 5, Issue 2, 2024]
  • Sports Product Development The Deep Relationship between Supply Chain Integration and Knowledge Absorption Capacity: A Strategic Approach to Enhancing Performance in Sports Product Development [Volume 5, Issue 2, 2024]
  • Sports Sociology Harmonizing Theory and Experimentation: Unveiling the Potential of Multi-Grounded Theory [Volume 5, Issue 1, 2024]
  • Strategy Determining the market development strategy of sports jewelry industry in Iran [Volume 5, Issue 1, 2024, Pages 1-18]
  • Supply Chain The Deep Relationship between Supply Chain Integration and Knowledge Absorption Capacity: A Strategic Approach to Enhancing Performance in Sports Product Development [Volume 5, Issue 2, 2024]