Keyword Index

A

  • Absorptive Capacity The Deep Relationship between Supply Chain Integration and Knowledge Absorption Capacity: A Strategic Approach to Enhancing Performance in Sports Product Development [Volume 5, Issue 2, 2024, Pages 37-52]
  • Artificial intelligence marketing" Phenomenology of the role of artificial intelligence marketing on increasing sales and exports of Iranian sports goods [Volume 5, Issue 2, 2024, Pages 1-15]

B

  • Brand Preference The effect of visual aspects of environmental advertising on customer loyalty with the mediating role of brand awareness and preference in football stadium: (Case study of Snowa brand) [Volume 5, Issue 2, 2024, Pages 16-36]
  • Broadcasting Rights Analysis and relationship between financing methods and strategic performance of Iraq football clubs [Volume 5, Issue 1, 2024, Pages 35-52]

C

  • Cluster analysis Analysis of consumer behavior in fitness clubs based on 7P of marketing mix [Volume 5, Issue 3, 2024, Pages 22-38]
  • Cognitive Absorption" The effect of deep online recommendation factors on consumer wandering with the mediating role of cognitive absorption perception in athletes consuming sports products [Volume 5, Issue 4, 2024, Pages 118-138]
  • Co-innovation Fostering Co-Innovation through Value Co-Creation and Customer Knowledge in Sport Clubs: The Moderating Role of Cognitive Processing and Customers Behavioral Engagement [Volume 5, Issue 1, 2024, Pages 19-34]
  • Content Analysis A Critique Review of the book Sports marketing management [Volume 5, Issue 1, 2024, Pages 53-68]
  • Content marketing" Provide content marketing model of in sports E-business with the grounded theory approach [Volume 5, Issue 1, 2024, Pages 101-121]

D

  • Data Analytics Identification and Analysis of Prominent Concepts in Digital Marketing and Sports [Volume 5, Issue 4, 2024]
  • Deep Recommendation" The effect of deep online recommendation factors on consumer wandering with the mediating role of cognitive absorption perception in athletes consuming sports products [Volume 5, Issue 4, 2024, Pages 118-138]
  • Digital Marketing presenting a model of the impact of marketing in social networks on attracting contacts in the physics sports field [Volume 5, Issue 2, 2024, Pages 53-68]

E

  • Economic Growth The effect of economic factors on government and household sports expenses in Iran [Volume 5, Issue 2, 2024, Pages 88-104]
  • Empathy Testing the model of influencing factors on fans' supportive behaviors of the Persepolis club brand [Volume 5, Issue 3, 2024, Pages 117-135]
  • Ethical leadership Modeling the effect of social media marketing activities on the intention to repurchase sports products, and sustainable social communication [Volume 5, Issue 3, 2024, Pages 77-95]

F

  • Fitness club Analysis of consumer behavior in fitness clubs based on 7P of marketing mix [Volume 5, Issue 3, 2024, Pages 22-38]
  • Funding Analysis and relationship between financing methods and strategic performance of Iraq football clubs [Volume 5, Issue 1, 2024, Pages 35-52]
  • Future Imaging Future Study of Influential Forces on Sportswear Brand in Iran with an Emphasis on Uncertainties in the horizon of 2035 [Volume 5, Issue 4, 2024, Pages 39-58]
  • Future study Future Study of Influential Forces on Sportswear Brand in Iran with an Emphasis on Uncertainties in the horizon of 2035 [Volume 5, Issue 4, 2024, Pages 39-58]

G

  • General Department of Sports and Youth The mediating role of sports entrepreneurship in the effects of positive leadership strategies on innovative behaviors [Volume 5, Issue 4, 2024]
  • Gini index Analysis of consumer behavior in fitness clubs based on 7P of marketing mix [Volume 5, Issue 3, 2024, Pages 22-38]
  • God-centered Investigating the effect of spiritual marketing and entrepreneurial orientation sustainable competitive advantage with the mediation of marketing capability in sports complexes in Tehran province [Volume 5, Issue 3, 2024, Pages 1-21]
  • Golestan Province Identifying indicators affecting strategic entrepreneurship in sports tourism in Golestan province [Volume 5, Issue 4, 2024, Pages 59-81]
  • Google Scholar Identification and Analysis of Prominent Concepts in Digital Marketing and Sports [Volume 5, Issue 4, 2024]
  • Gross Domestic Product The effect of economic factors on government and household sports expenses in Iran [Volume 5, Issue 2, 2024, Pages 88-104]
  • Grounded Theory Presenting a Model of Motivational Marketing in Sports with the Approach of Grounded Theory [Volume 5, Issue 4, 2024, Pages 1-23]
  • Grounded Theory" Provide content marketing model of in sports E-business with the grounded theory approach [Volume 5, Issue 1, 2024, Pages 101-121]
  • Grounded Theory (GT) Harmonizing Theory and Experimentation: Unveiling the Potential of Multi-Grounded Theory [Volume 5, Issue 1, 2024, Pages 87-100]
  • Gym Predicting the retention of customers of sport gym using the K-nearest neighbor algorithm [Volume 5, Issue 1, 2024, Pages 69-86]

I

  • Inflation Rate The effect of economic factors on government and household sports expenses in Iran [Volume 5, Issue 2, 2024, Pages 88-104]
  • Iranian sports goods" Phenomenology of the role of artificial intelligence marketing on increasing sales and exports of Iranian sports goods [Volume 5, Issue 2, 2024, Pages 1-15]

K

  • Keywords: Book Review A Critique Review of the book Sports marketing management [Volume 5, Issue 1, 2024, Pages 53-68]
  • KNN Algorithm Predicting the retention of customers of sport gym using the K-nearest neighbor algorithm [Volume 5, Issue 1, 2024, Pages 69-86]

L

  • Life satisfaction The economic value of participation in sports with different estimators for life satisfaction of Urmia people [Volume 5, Issue 3, 2024, Pages 58-76]
  • Liquidity Volume The effect of economic factors on government and household sports expenses in Iran [Volume 5, Issue 2, 2024, Pages 88-104]
  • Liverpool FC Analyzing Liverpool FC website through fan management prespective [Volume 5, Issue 2, 2024, Pages 69-87]
  • Loyalty Designing a sensory marketing model with emotional attachment to the brand and satisfaction with the sensory experience of customers of sports pools in Alborz province [Volume 5, Issue 2, 2024, Pages 105-120]

M

  • Marketing strategies Identification and Analysis of Prominent Concepts in Digital Marketing and Sports [Volume 5, Issue 4, 2024]
  • Motivational marketing Presenting a Model of Motivational Marketing in Sports with the Approach of Grounded Theory [Volume 5, Issue 4, 2024, Pages 1-23]
  • Multi-Grounded Theory (MGT) Harmonizing Theory and Experimentation: Unveiling the Potential of Multi-Grounded Theory [Volume 5, Issue 1, 2024, Pages 87-100]

N

  • NLP system" Phenomenology of the role of artificial intelligence marketing on increasing sales and exports of Iranian sports goods [Volume 5, Issue 2, 2024, Pages 1-15]

P

  • Performance Analysis and relationship between financing methods and strategic performance of Iraq football clubs [Volume 5, Issue 1, 2024, Pages 35-52]
  • Persian Gulf Pro League Designing a Simulation Model for the Development of Spectators' Attendance in Iran's Premier Football League Stadiums [Volume 5, Issue 4, 2024, Pages 97-117]
  • Physical activity Presenting the active lifestyle model of the Iranian society with an economic approach and sports business: contribution to the gross national product [Volume 5, Issue 3, 2024, Pages 96-116]
  • Prediction Predicting the retention of customers of sport gym using the K-nearest neighbor algorithm [Volume 5, Issue 1, 2024, Pages 69-86]
  • Product Development Performance The Deep Relationship between Supply Chain Integration and Knowledge Absorption Capacity: A Strategic Approach to Enhancing Performance in Sports Product Development [Volume 5, Issue 2, 2024, Pages 37-52]
  • Publish or Perish Identification and Analysis of Prominent Concepts in Digital Marketing and Sports [Volume 5, Issue 4, 2024]

R

  • Recommended system" Phenomenology of the role of artificial intelligence marketing on increasing sales and exports of Iranian sports goods [Volume 5, Issue 2, 2024, Pages 1-15]
  • Reductionism Harmonizing Theory and Experimentation: Unveiling the Potential of Multi-Grounded Theory [Volume 5, Issue 1, 2024, Pages 87-100]
  • Relationship marketing Testing the model of influencing factors on fans' supportive behaviors of the Persepolis club brand [Volume 5, Issue 3, 2024, Pages 117-135]
  • Retention Predicting the retention of customers of sport gym using the K-nearest neighbor algorithm [Volume 5, Issue 1, 2024, Pages 69-86]

S

  • Satisfaction Designing a sensory marketing model with emotional attachment to the brand and satisfaction with the sensory experience of customers of sports pools in Alborz province [Volume 5, Issue 2, 2024, Pages 105-120]
  • Sensory marketing Designing a sensory marketing model with emotional attachment to the brand and satisfaction with the sensory experience of customers of sports pools in Alborz province [Volume 5, Issue 2, 2024, Pages 105-120]
  • Sentiment analysis system" Phenomenology of the role of artificial intelligence marketing on increasing sales and exports of Iranian sports goods [Volume 5, Issue 2, 2024, Pages 1-15]
  • Service mix Analysis of consumer behavior in fitness clubs based on 7P of marketing mix [Volume 5, Issue 3, 2024, Pages 22-38]
  • Simulation Designing a Simulation Model for the Development of Spectators' Attendance in Iran's Premier Football League Stadiums [Volume 5, Issue 4, 2024, Pages 97-117]
  • Social networks presenting a model of the impact of marketing in social networks on attracting contacts in the physics sports field [Volume 5, Issue 2, 2024, Pages 53-68]
  • Spectator Attendance Designing a Simulation Model for the Development of Spectators' Attendance in Iran's Premier Football League Stadiums [Volume 5, Issue 4, 2024, Pages 97-117]
  • Sponsor Analysis and relationship between financing methods and strategic performance of Iraq football clubs [Volume 5, Issue 1, 2024, Pages 35-52]
  • Sports Businesses The Deep Relationship between Supply Chain Integration and Knowledge Absorption Capacity: A Strategic Approach to Enhancing Performance in Sports Product Development [Volume 5, Issue 2, 2024, Pages 37-52]
  • Sports Consumer" The effect of deep online recommendation factors on consumer wandering with the mediating role of cognitive absorption perception in athletes consuming sports products [Volume 5, Issue 4, 2024, Pages 118-138]
  • Sports Expenditures The effect of economic factors on government and household sports expenses in Iran [Volume 5, Issue 2, 2024, Pages 88-104]
  • Sports Management Harmonizing Theory and Experimentation: Unveiling the Potential of Multi-Grounded Theory [Volume 5, Issue 1, 2024, Pages 87-100]
  • Sports Management presenting a model of the impact of marketing in social networks on attracting contacts in the physics sports field [Volume 5, Issue 2, 2024, Pages 53-68]
  • Sports Marketing A Critique Review of the book Sports marketing management [Volume 5, Issue 1, 2024, Pages 53-68]
  • Sports Marketing Presenting the active lifestyle model of the Iranian society with an economic approach and sports business: contribution to the gross national product [Volume 5, Issue 3, 2024, Pages 96-116]
  • Sports Marketing Analysis of consumer behavior in fitness clubs based on 7P of marketing mix [Volume 5, Issue 3, 2024, Pages 22-38]
  • Sports Marketing" The effect of deep online recommendation factors on consumer wandering with the mediating role of cognitive absorption perception in athletes consuming sports products [Volume 5, Issue 4, 2024, Pages 118-138]
  • Sports Product Development The Deep Relationship between Supply Chain Integration and Knowledge Absorption Capacity: A Strategic Approach to Enhancing Performance in Sports Product Development [Volume 5, Issue 2, 2024, Pages 37-52]
  • Sports Sociology Harmonizing Theory and Experimentation: Unveiling the Potential of Multi-Grounded Theory [Volume 5, Issue 1, 2024, Pages 87-100]
  • Sportswear Brands Future Study of Influential Forces on Sportswear Brand in Iran with an Emphasis on Uncertainties in the horizon of 2035 [Volume 5, Issue 4, 2024, Pages 39-58]
  • Stadium Designing a Simulation Model for the Development of Spectators' Attendance in Iran's Premier Football League Stadiums [Volume 5, Issue 4, 2024, Pages 97-117]
  • Strategic Entrepreneurship Identifying indicators affecting strategic entrepreneurship in sports tourism in Golestan province [Volume 5, Issue 4, 2024, Pages 59-81]
  • Strategic Management Future Study of Influential Forces on Sportswear Brand in Iran with an Emphasis on Uncertainties in the horizon of 2035 [Volume 5, Issue 4, 2024, Pages 39-58]
  • Strategy Determining the market development strategy of sports jewelry industry in Iran [Volume 5, Issue 1, 2024, Pages 1-18]
  • Supply Chain The Deep Relationship between Supply Chain Integration and Knowledge Absorption Capacity: A Strategic Approach to Enhancing Performance in Sports Product Development [Volume 5, Issue 2, 2024, Pages 37-52]

U

  • Uncertainty Management Future Study of Influential Forces on Sportswear Brand in Iran with an Emphasis on Uncertainties in the horizon of 2035 [Volume 5, Issue 4, 2024, Pages 39-58]
  • Urmia people The economic value of participation in sports with different estimators for life satisfaction of Urmia people [Volume 5, Issue 3, 2024, Pages 58-76]

W

  • Words cloud analysis Identification and Analysis of Prominent Concepts in Digital Marketing and Sports [Volume 5, Issue 4, 2024]