Sports Marketing Studies - Articles in Press

Volume & Issue: Articles in Press / Accepted Manuscript

Articles in Press: ALL Accepted Manuscript Corrected Proof

The Relationship between Cultural Values and Clothing Customer Behavior Considering the Media of Brand Selection (Case Study: Khuzestan Technique Sports Clothing)

Articles in Press, Accepted Manuscript, Available Online from 10 July 2024

10.22034/sms.2024.141331.1357

Negar Bandani; Hosein Poursoltani Zarandi; Reza Shajie

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The effect of the perceived value of sports and non-sports products on the purchase intention of According to the mental involvement of the Congruence Endorse

Articles in Press, Accepted Manuscript, Available Online from 22 July 2024

10.22034/sms.2024.141312.1354

Kaveh Mirani; farshad tojari; negar arazeshi

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The effect of e-commerce platforms with the mediating role of customer-related factors on the intention to buy sportswear

Articles in Press, Accepted Manuscript, Available Online from 27 July 2024

10.22034/sms.2024.140500.1289

ali ghonouei; mohammad hematinezhad; Mehrali HemmatiNezhad

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Presenting framework for the Islamic marketing to consumers of sports goods in virtual space

Articles in Press, Accepted Manuscript, Available Online from 18 August 2024

10.22034/sms.2024.140247.1274

fateh faraziani; Fahime Moemeni far; Hanye Aran dashti

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The Impact of Observability and Compatibility on Consumers' Attitudes Towards AI-Generated Sports Marketing Content and Its Effect on Purchase Intent

Articles in Press, Accepted Manuscript, Available Online from 24 September 2024

10.22034/sms.2024.141529.1367

Sajjad Pashaie; Mohana Nasirpour

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Explaining the Model of Factors Affecting Sports Tourism Demand in Iraq

Articles in Press, Accepted Manuscript, Available Online from 19 October 2024

10.22034/sms.2024.142155.1411

Mohammad Rasoul Khodadadi; Yaghoub Badri Azarin; Mohanad Wattan Mashi Al-Jabr

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Analyzing the improvement of economic governance in the country's sports with reference to marketing factors

Articles in Press, Accepted Manuscript, Available Online from 29 October 2024

10.22034/sms.2024.141043.1332

Vahid Rajabi; Mohammad Sultan Hosseini; Mina Mostahfezian

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Explaining the factors affecting intelligence in sports internet businesses

Articles in Press, Accepted Manuscript, Available Online from 13 November 2024

10.22034/sms.2024.141550.1371

AMIN PORGHOLI; hossain eydi; farshid keshavarz

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Implementation of blue ocean strategy in gymnastics clubs

Articles in Press, Accepted Manuscript, Available Online from 16 November 2024

10.22034/sms.2024.140589.1293

mohammad khalili khezrabadi; mohammad kashef; mehrdad moharramzadeh

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Investigating the Role of Sport Goods Quality and Stores Services in Creating Brand Preference and Customer Purchase Intention Emphasizing the Mediated Role of Perceived Value and Brand Equity

Articles in Press, Accepted Manuscript, Available Online from 19 November 2024

10.22034/sms.2024.139915.1260

mahdi bashiri; rasoul faraji; sepideh shabani

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Identifying the functions of social media marketing strategies of Iran's premier football league clubs

Articles in Press, Accepted Manuscript, Available Online from 02 January 2001

10.22034/sms.2001.141242.1346

Vajiheh javani; Naser Dokhtbagher; Saeid Pashazadeh; Yaghub Badri Azarin

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Providing a Conceptual Model to Counteract Brand Decline in Professional Sports Clubs in Iran

Articles in Press, Accepted Manuscript, Available Online from 12 December 2024

10.22034/sms.2024.141316.1355

Ghasem Rahimi; Narges Rafiei; Mohammad Soltan Hosseini

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Journal Archive

Volume 5 (2024)

Volume 4 (2023)

Volume 3 (2022)

Volume 2 (2021)

Volume 1 (2020)