Volume & Issue: Articles in Press
Number of Articles: 36
The Role of Ethical Behavior and Consumer Spiritual Well-Being in Deciding to Purchase Counterfeit Sport Goods

Articles in Press, Accepted Manuscript, Available Online from 19 February 2025

10.22034/sms.2023.139705.1248

Fahime Gholipoor; Ehsan Asadollahi; Akbar Marefati

Two Plausible Stories of the Future of the Sports Industry Emphasizing the Role of Sports Startups: Scenario Writing

Articles in Press, Accepted Manuscript, Available Online from 19 February 2025

10.22034/sms.2024.140308.1278

zeinab khaleghi arani; mina mostahfezian; Davood Nasr Esfahani

The effect of agile marketing on behavioral intentions with the mediating role of customer trust and competitive advantage of sports products

Articles in Press, Accepted Manuscript, Available Online from 19 February 2025

10.22034/sms.2023.62756

reza mortazi; azadeh Seyed Alinezhad; mohammad jalilvand

The effect of open innovation and social media marketing on brand authenticity of football clubs with the mediation of value creation and brand image.

Articles in Press, Accepted Manuscript, Available Online from 19 February 2025

10.22034/sms.2024.139707.1250

amir derakhshan; mehdi kohandel; Hossein Abdolmaleki; Seyed Nemat Khalifeh

Modeling of the role of Marketing Mix (7p) on Brand Loyalty in Fans of Nasaaji Mazandaran Club with mediating the word of mouth

Articles in Press, Accepted Manuscript, Available Online from 19 February 2025

10.22034/sms.2024.62706

Hossein Abdolmaleki; Roohollah Kiani; Seyed Nemat Khalifeh; Seyed Bahador Zakizadeh

Identifying the functions of social media marketing strategies of Iran's premier football league clubs

Articles in Press, Accepted Manuscript, Available Online from 02 January 2001

10.22034/sms.2001.141242.1346

Vajiheh javani; Naser Dokhtbagher; Saeid Pashazadeh; Yaghub Badri Azarin

Providing a Conceptual Model to Counteract Brand Decline in Professional Sports Clubs in Iran

Articles in Press, Accepted Manuscript, Available Online from 12 December 2024

10.22034/sms.2024.141316.1355

Ghasem Rahimi; Narges Rafiei; Mohammad Soltan Hosseini

Presenting the development model of adventure sports tourism in Iran: approach of strategic requirements and possible consequences

Articles in Press, Accepted Manuscript, Available Online from 09 January 2025

10.22034/sms.2025.142292.1413

Zahra Sohrabi; Mehrdad Moharramzadeh; Rasool Nazari

The impact of customer experience and involvement on sports tourism destinations through an experiential marketing approach to sports events in Iran.

Articles in Press, Accepted Manuscript, Available Online from 18 January 2025

10.22034/sms.2025.142026.1403

sara yazdanpanah; mir hasan seyyed ameri; Roghayeh sarlab

Development of a model for the obstacles to marketing adventure sports tourism in Iran

Articles in Press, Accepted Manuscript, Available Online from 13 February 2025

10.22034/sms.2025.142436.1421

javad ghasempour; mohamad pourkiani; mohammad ghorbani

Presentation of the entrepreneurial sports science faculty model

Articles in Press, Accepted Manuscript, Available Online from 09 March 2025

10.22034/sms.2025.142557.1428

javad radan far; hossain eydi

Interpretive Structural Modeling of the Impact of Social Media Influencers on the Behavior of Sports Tourists

Articles in Press, Accepted Manuscript, Available Online from 01 April 2025

10.22034/sms.2025.142640.1436

zahra vakili ghahani; mahvash noorbakhsh; Abbas Khodatari; parivash noorbakhsh

Explaining the Design of the Collective Financing Model of Iranian Football Clubs based on the Data Theory of the Foundation

Articles in Press, Accepted Manuscript, Available Online from 07 May 2025

10.22034/sms.2025.141598.1373

mohamad najmi; Abbas Naghizadeh-Baghi; Nasrin Azizian kohan; Mehrdad Moharramzadeh

Identifying the factors influencing the role of capacity management in the supply chain of sports tourism services

Articles in Press, Accepted Manuscript, Available Online from 21 May 2025

10.22034/sms.2025.142820.1453

Reza Shahbazi; Mohammad Rasoul Khodadadi; Yaghoub Badri Azarin; Rahim Heydari Chianeh

Sports Trading Card Business Model Analysis (Case Study: Kimdi)

Articles in Press, Accepted Manuscript, Available Online from 30 May 2025

10.22034/sms.2025.143045.1465

Mehdi Rasooli; Parastoo Ghodsi

Providing Appropriate Strategies for the Financial Independence of Professional Private Sports Clubs

Articles in Press, Accepted Manuscript, Available Online from 30 May 2025

10.22034/sms.2025.141716.1382

Reza Nazari; elham moradi; Atousa Ghaseminezhad Dehkordi

The Effect of Click and Brick Strategy on Consumer Behavior in Sports Clubs

Articles in Press, Accepted Manuscript, Available Online from 12 July 2025

10.22034/sms.2025.143325.1485

Mosab Khosravi; Sardar Mohammadi

A Journey to the Past: Nostalgic Marketing and Its Influence on Sporting Goods Purchases through Nationalism and Consumer Culture

Articles in Press, Accepted Manuscript, Available Online from 14 July 2025

10.22034/sms.2025.142626.1434

Fatemeh Rafizadeh; Nooshin benar; Ali Nazarian; Sadegh Fatahi Milasi

The Impact of Electronic Word-of-Mouth (eWOM) Marketing on Brand Equity in Sports Businesses

Articles in Press, Accepted Manuscript, Available Online from 14 July 2025

10.22034/sms.2025.142053.1404

sadaf hesari; reza Jalili Niko; samad fattahi

Revealing Trends in Olympic Games Marketing: A Bibliometric Perspective

Articles in Press, Accepted Manuscript, Available Online from 24 July 2025

10.22034/sms.2025.143317.1484

Sajjad Pashaie; Abdulkadir Tekin; Hamed Golmohammadi

Designing a Neural‑Network Model for Sport Entrepreneurship in the Tourism Context

Articles in Press, Accepted Manuscript, Available Online from 24 July 2025

10.22034/sms.2025.143670.1501

mehri mohammadi; akram sadat hosseini semnani; zahra nobakht

Creating Branding for Athletes: A New Model in the Age of Social Media

Articles in Press, Accepted Manuscript, Available Online from 27 July 2025

10.22034/sms.2025.143357.1487

Mohtaram Payandeh; Nematollah Nemati; Tahereh Bagherpour

From Consumer to Co-Creator: A new approach to innovation in sports services

Articles in Press, Accepted Manuscript, Available Online from 04 August 2025

10.22034/sms.2025.142112.1405

moslem غلامی; mohsen behnam; mohammad kashef; behzad izadi

The Impact of Sports Sponsorship on Brand Equity: A Study of Rightel, Irancell, and Hamrahe Aval Mobile Network Operators

Articles in Press, Accepted Manuscript, Available Online from 07 August 2025

10.22034/sms.2025.142493.1425

Amir Mohammad Nasiri; Afshar Noori Ravesh; Habib Honari

Designing a Model of Digital Marketing Excellence Leading the Sports Industry with a Focus on Digital Transformation

Articles in Press, Accepted Manuscript, Available Online from 09 October 2025

10.22034/sms.2025.142938.1461

rezaei مرتضی; nahid ghavipanjeh; Morad roumiani; Banin Azrnoush

Interpretive Structural Modeling of Key Factors Affecting the Effectiveness of Advertising with Athlete Endorsers

Articles in Press, Accepted Manuscript, Available Online from 12 October 2025

10.22034/sms.2025.144193.1523

Narges Bakhshali Dehkordi; رضا Nikbakhsh; abolfazl farahani; Ali Mohammad safania

A Qualitative Study for Developing an Indigenous Theory of Mediated Sport Consumption in Iran Using the Grounded Theory Approach

Articles in Press, Accepted Manuscript, Available Online from 14 October 2025

10.22034/sms.2025.144278.1525

Sahar Sohrabi Shirazi; Farshad Tojari; Negar Arazeshi

The Native Social Marketing Pattern of Iranian National Team Female Athletes

Articles in Press, Accepted Manuscript, Available Online from 26 October 2025

10.22034/sms.2025.143040.1464

mozhdeh matin; Sara Keshkar; habib honari; Gholamali Kargar

Proposing a New Revenue Generation Model in Private Sports Clubs with an Entrepreneurial Marketing Approach

Articles in Press, Accepted Manuscript, Available Online from 28 October 2025

10.22034/sms.2025.144312.1527

Jamal Asadi; Farzaneh Bagheri Asl; Mona Farzadfar

Designing a Simulation Model Based on a Favorable Scenario to Predict the Development of Phygital Sports Tourism in Iran's Free Trade and Industrial Zones

Articles in Press, Accepted Manuscript, Available Online from 03 November 2025

10.22034/sms.2025.144298.1526

Seyed Ali Naghavi; Ghasem Zarei; Mohammad Bashokouh Ajirlou; Naser Seifollahi

The Impact of Social Media on Interaction Patterns Among Stakeholders in Iraqi Football

Articles in Press, Accepted Manuscript, Available Online from 05 November 2025

10.22034/sms.2025.144399.1530

Vajiheh javani; Qasim Abdulhafedh Mahmood; Fateme abdavi

Structural Equation Model of the Impact of Financial Support and Team Identity on the Responses of Electronic Sports Consumers: The Role of Engagement and Sponsor Image

Articles in Press, Accepted Manuscript, Available Online from 30 November 2025

10.22034/sms.2025.144577.1535

baktash ghaidi; ali asghar dorodyan; mostafa afshari; shiva azadfada

Interpretive structural modeling of branding of the Iranian Premier Football League

Articles in Press, Accepted Manuscript, Available Online from 03 December 2025

10.22034/sms.2025.143083.1468

tarifeh payami; jafar barghi; Mohammadrahim najafzade; habib mohammadpour

Sports Marketing Studies

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