Author Index

A

  • Abbaszadeh, Mohammad Harmonizing Theory and Experimentation: Unveiling the Potential of Multi-Grounded Theory [Volume 5, Issue 1, 2024]
  • Abdolmaleki, Hossein The effect of open innovation and social media marketing on brand authenticity of football clubs with the mediation of value creation and brand image. [Volume 5, Issue 2, 2024]
  • Afrouzeh, Ali The effect of visual aspects of environmental advertising on customer loyalty with the mediating role of brand awareness and preference in football stadium: (Case study of Snowa brand) [Volume 5, Issue 2, 2024]
  • Amirnejad, Saeed The effect of economic factors on government and household sports expenses in Iran [Volume 5, Issue 2, 2024]
  • Asadollahi, Ehsan The Role of Ethical Behavior and Consumer Spiritual Well-Being in Deciding to Purchase Counterfeit Sport Goods [Volume 5, Issue 2, 2024]
  • Asheghi, Behnam presenting a model of the impact of marketing in social networks on attracting contacts in the physics sports field [Volume 5, Issue 2, 2024]

B

  • Behnam, Mohsen Fostering Co-Innovation through Value Co-Creation and Customer Knowledge in Sport Clubs: The Moderating Role of Cognitive Processing and Customers Behavioral Engagement [Volume 5, Issue 1, 2024, Pages 19-34]
  • Boroumand, Mohammad Reza The effect of visual aspects of environmental advertising on customer loyalty with the mediating role of brand awareness and preference in football stadium: (Case study of Snowa brand) [Volume 5, Issue 2, 2024]

C

  • Chehrehgosha, Mohammad presenting a model of the impact of marketing in social networks on attracting contacts in the physics sports field [Volume 5, Issue 2, 2024]
  • Cheraghbirjandi, kazem The effect of deep online recommendation factors on consumer wandering with the mediating role of cognitive absorption perception in athletes consuming sports products [Volume 5, Issue 2, 2024]

D

  • Duran, Hacı Harmonizing Theory and Experimentation: Unveiling the Potential of Multi-Grounded Theory [Volume 5, Issue 1, 2024]

E

F

  • Farahmand, siavash The effect of visual aspects of environmental advertising on customer loyalty with the mediating role of brand awareness and preference in football stadium: (Case study of Snowa brand) [Volume 5, Issue 2, 2024]

G

  • Gholipoor, Fahime The Role of Ethical Behavior and Consumer Spiritual Well-Being in Deciding to Purchase Counterfeit Sport Goods [Volume 5, Issue 2, 2024]
  • Golmohammadi, Hamed Harmonizing Theory and Experimentation: Unveiling the Potential of Multi-Grounded Theory [Volume 5, Issue 1, 2024]

H

  • Hasan Safih, Falah Fostering Co-Innovation through Value Co-Creation and Customer Knowledge in Sport Clubs: The Moderating Role of Cognitive Processing and Customers Behavioral Engagement [Volume 5, Issue 1, 2024, Pages 19-34]
  • Hedaei niya, Azam The effect of deep online recommendation factors on consumer wandering with the mediating role of cognitive absorption perception in athletes consuming sports products [Volume 5, Issue 2, 2024]
  • Hossien Zaher Mohsen, Ali Analysis and relationship between financing methods and strategic performance of Iraq football clubs [Volume 5, Issue 1, 2024]

J

  • Jaberi, Akbar Phenomenology of the role of artificial intelligence marketing on increasing sales and exports of Iranian sports goods [Volume 5, Issue 2, 2024]

K

  • Kargar, Gholamali Determining the market development strategy of sports jewelry industry in Iran [Volume 5, Issue 1, 2024, Pages 1-18]
  • Karimi, Javad The Deep Relationship between Supply Chain Integration and Knowledge Absorption Capacity: A Strategic Approach to Enhancing Performance in Sports Product Development [Volume 5, Issue 2, 2024]
  • Keshkar, Sara Determining the market development strategy of sports jewelry industry in Iran [Volume 5, Issue 1, 2024, Pages 1-18]
  • Khalifeh, Seyed Nemat The effect of open innovation and social media marketing on brand authenticity of football clubs with the mediation of value creation and brand image. [Volume 5, Issue 2, 2024]

M

  • Marefati, Akbar The Role of Ethical Behavior and Consumer Spiritual Well-Being in Deciding to Purchase Counterfeit Sport Goods [Volume 5, Issue 2, 2024]
  • Mohammadi, Fereshteh The Deep Relationship between Supply Chain Integration and Knowledge Absorption Capacity: A Strategic Approach to Enhancing Performance in Sports Product Development [Volume 5, Issue 2, 2024]
  • Mohseni seresht, Tahere A Critique Review of the book Sports marketing management [Volume 5, Issue 1, 2024]

N

  • Nasimi, Mohammad Ali Provide content marketing model of in sports E-business with the grounded theory approach [Volume 5, Issue 1, 2024]
  • Nazari, Leila A Critique Review of the book Sports marketing management [Volume 5, Issue 1, 2024]

P

  • Pashaie, Sajjad Harmonizing Theory and Experimentation: Unveiling the Potential of Multi-Grounded Theory [Volume 5, Issue 1, 2024]
  • Pashaie, Sajjad The Deep Relationship between Supply Chain Integration and Knowledge Absorption Capacity: A Strategic Approach to Enhancing Performance in Sports Product Development [Volume 5, Issue 2, 2024]
  • Poursoltani Zarandi, Hosein Designing a sensory marketing model with emotional attachment to the brand and satisfaction with the sensory experience of customers of sports pools in Alborz province [Volume 5, Issue 2, 2024]

R

  • Rahmaty, Maryam Provide content marketing model of in sports E-business with the grounded theory approach [Volume 5, Issue 1, 2024]

S

  • Safarian, Shiva Provide content marketing model of in sports E-business with the grounded theory approach [Volume 5, Issue 1, 2024]
  • Sameni keivani, Farshad The effect of economic factors on government and household sports expenses in Iran [Volume 5, Issue 2, 2024]
  • SAMENI KEIVANI, FARIBA The effect of economic factors on government and household sports expenses in Iran [Volume 5, Issue 2, 2024]
  • Seyed Alinezhad, azadeh The effect of agile marketing on behavioral intentions with the mediating role of customer trust and competitive advantage of sports products [Volume 5, Issue 2, 2024]
  • Shabani, Mahya Determining the market development strategy of sports jewelry industry in Iran [Volume 5, Issue 1, 2024, Pages 1-18]
  • Shahlaee Bagheri, Javad Predicting the retention of customers of sport gym using the K-nearest neighbor algorithm [Volume 5, Issue 1, 2024]