Author Index

A

  • Aazami, Mohsen The mediating role of sports entrepreneurship in the effects of positive leadership strategies on innovative behaviors [Volume 5, Issue 4, 2025]
  • Abbaszadeh, Mohammad Harmonizing Theory and Experimentation: Unveiling the Potential of Multi-Grounded Theory [Volume 5, Issue 1, 2024, Pages 87-100]
  • Abolhoseini, Ali Explaining the factors influencing the design of health and fitness applications with an emphasis on the needs of sports users [Volume 5, Issue 3, 2024, Pages 39-57]
  • Afrouzeh, Ali The effect of visual aspects of environmental advertising on customer loyalty with the mediating role of brand awareness and preference in football stadium: (Case study of Snowa brand) [Volume 5, Issue 2, 2024, Pages 16-36]
  • Ahmadi, Ali Modeling the effect of social media marketing activities on the intention to repurchase sports products, and sustainable social communication [Volume 5, Issue 3, 2024, Pages 77-95]
  • Ahmadi ASli, Mehdi The economic value of participation in sports with different estimators for life satisfaction of Urmia people [Volume 5, Issue 3, 2024, Pages 58-76]
  • Akbari, Peyman The mediating role of sports entrepreneurship in the effects of positive leadership strategies on innovative behaviors [Volume 5, Issue 4, 2025]
  • Aliabadi, Samira Presenting a Model of Motivational Marketing in Sports with the Approach of Grounded Theory [Volume 5, Issue 4, 2025, Pages 1-23]
  • Amin Zadeh, Reza Explaining the factors influencing the design of health and fitness applications with an emphasis on the needs of sports users [Volume 5, Issue 3, 2024, Pages 39-57]
  • Amirnejad, Saeed The effect of economic factors on government and household sports expenses in Iran [Volume 5, Issue 2, 2024, Pages 88-104]
  • Asheghi, Behnam presenting a model of the impact of marketing in social networks on attracting contacts in the physics sports field [Volume 5, Issue 2, 2024, Pages 53-68]
  • Aziziani, Maryam Analyzing Liverpool FC website through fan management prespective [Volume 5, Issue 2, 2024, Pages 69-87]

B

  • Bastami, Hemattollah The mediating role of sports entrepreneurship in the effects of positive leadership strategies on innovative behaviors [Volume 5, Issue 4, 2025]
  • Behnam, Mohsen Fostering Co-Innovation through Value Co-Creation and Customer Knowledge in Sport Clubs: The Moderating Role of Cognitive Processing and Customers Behavioral Engagement [Volume 5, Issue 1, 2024, Pages 19-34]
  • Boroumand, Mohammad Reza The effect of visual aspects of environmental advertising on customer loyalty with the mediating role of brand awareness and preference in football stadium: (Case study of Snowa brand) [Volume 5, Issue 2, 2024, Pages 16-36]

C

  • Chehrehgosha, Mohammad presenting a model of the impact of marketing in social networks on attracting contacts in the physics sports field [Volume 5, Issue 2, 2024, Pages 53-68]
  • Cheraghbirjandi, Kazem The effect of deep online recommendation factors on consumer wandering with the mediating role of cognitive absorption perception in athletes consuming sports products [Volume 5, Issue 4, 2025, Pages 118-138]

D

  • Duran, Hacı Harmonizing Theory and Experimentation: Unveiling the Potential of Multi-Grounded Theory [Volume 5, Issue 1, 2024, Pages 87-100]

E

F

  • Farahmand, siavash The effect of visual aspects of environmental advertising on customer loyalty with the mediating role of brand awareness and preference in football stadium: (Case study of Snowa brand) [Volume 5, Issue 2, 2024, Pages 16-36]

G

  • Ghadami, Sajjad Identification and Analysis of Prominent Concepts in Digital Marketing and Sports [Volume 5, Issue 4, 2025]
  • Golmohammadi, Hamed Harmonizing Theory and Experimentation: Unveiling the Potential of Multi-Grounded Theory [Volume 5, Issue 1, 2024, Pages 87-100]
  • Golmohammadi, Hamed Identification and Analysis of Prominent Concepts in Digital Marketing and Sports [Volume 5, Issue 4, 2025]

H

  • Hasan Safih, Falah Fostering Co-Innovation through Value Co-Creation and Customer Knowledge in Sport Clubs: The Moderating Role of Cognitive Processing and Customers Behavioral Engagement [Volume 5, Issue 1, 2024, Pages 19-34]
  • Hedaei niya, Azam The effect of deep online recommendation factors on consumer wandering with the mediating role of cognitive absorption perception in athletes consuming sports products [Volume 5, Issue 4, 2025, Pages 118-138]
  • Hesami, Shima Presenting a Model of Motivational Marketing in Sports with the Approach of Grounded Theory [Volume 5, Issue 4, 2025, Pages 1-23]
  • Hossien Zaher Mohsen, Ali Analysis and relationship between financing methods and strategic performance of Iraq football clubs [Volume 5, Issue 1, 2024, Pages 35-52]

J

  • Jaberi, Akbar Phenomenology of the role of artificial intelligence marketing on increasing sales and exports of Iranian sports goods [Volume 5, Issue 2, 2024, Pages 1-15]

K

  • Kargar, Gholamali Determining the market development strategy of sports jewelry industry in Iran [Volume 5, Issue 1, 2024, Pages 1-18]
  • Karimi, Ali Modeling the effect of social media marketing activities on the intention to repurchase sports products, and sustainable social communication [Volume 5, Issue 3, 2024, Pages 77-95]
  • Karimi, Ali The mediating role of sports entrepreneurship in the effects of positive leadership strategies on innovative behaviors [Volume 5, Issue 4, 2025]
  • Karimi, Javad The Deep Relationship between Supply Chain Integration and Knowledge Absorption Capacity: A Strategic Approach to Enhancing Performance in Sports Product Development [Volume 5, Issue 2, 2024, Pages 37-52]
  • Kashef, Seyd Mohammad The economic value of participation in sports with different estimators for life satisfaction of Urmia people [Volume 5, Issue 3, 2024, Pages 58-76]
  • Kashif, Seyyed Mohammad Investigating the effect of spiritual marketing and entrepreneurial orientation sustainable competitive advantage with the mediation of marketing capability in sports complexes in Tehran province [Volume 5, Issue 3, 2024, Pages 1-21]
  • Keshkar, Sara Determining the market development strategy of sports jewelry industry in Iran [Volume 5, Issue 1, 2024, Pages 1-18]

L

  • Lotfi Fard Shokarlo, Sakineh Investigating the effect of spiritual marketing and entrepreneurial orientation sustainable competitive advantage with the mediation of marketing capability in sports complexes in Tehran province [Volume 5, Issue 3, 2024, Pages 1-21]

M

  • Mahmoudi, Ahmad Explaining the factors influencing the design of health and fitness applications with an emphasis on the needs of sports users [Volume 5, Issue 3, 2024, Pages 39-57]
  • Malek, Anahita Testing the model of influencing factors on fans' supportive behaviors of the Persepolis club brand [Volume 5, Issue 3, 2024, Pages 117-135]
  • Mehri, Saman Analyzing Liverpool FC website through fan management prespective [Volume 5, Issue 2, 2024, Pages 69-87]
  • Mohammadi, Fereshteh The Deep Relationship between Supply Chain Integration and Knowledge Absorption Capacity: A Strategic Approach to Enhancing Performance in Sports Product Development [Volume 5, Issue 2, 2024, Pages 37-52]
  • Mohseni seresht, Tahere A Critique Review of the book Sports marketing management [Volume 5, Issue 1, 2024, Pages 53-68]
  • Moshkelgosha, Elham Future Study of Influential Forces on Sportswear Brand in Iran with an Emphasis on Uncertainties in the horizon of 2035 [Volume 5, Issue 4, 2025, Pages 39-58]
  • Mostahfezian, Mina Future Study of Influential Forces on Sportswear Brand in Iran with an Emphasis on Uncertainties in the horizon of 2035 [Volume 5, Issue 4, 2025, Pages 39-58]

N

  • Naghavi, Seyed Ali Designing a Simulation Model for the Development of Spectators' Attendance in Iran's Premier Football League Stadiums [Volume 5, Issue 4, 2025, Pages 97-117]
  • Nasimi, Mohammad Ali Provide content marketing model of in sports E-business with the grounded theory approach [Volume 5, Issue 1, 2024, Pages 101-121]
  • Nazari, Leila A Critique Review of the book Sports marketing management [Volume 5, Issue 1, 2024, Pages 53-68]
  • Nazari, Rasool Presenting the active lifestyle model of the Iranian society with an economic approach and sports business: contribution to the gross national product [Volume 5, Issue 3, 2024, Pages 96-116]
  • Nikoabadi, Hamied Presenting the active lifestyle model of the Iranian society with an economic approach and sports business: contribution to the gross national product [Volume 5, Issue 3, 2024, Pages 96-116]
  • Noori khanyourdi, Meysam Investigating the effect of spiritual marketing and entrepreneurial orientation sustainable competitive advantage with the mediation of marketing capability in sports complexes in Tehran province [Volume 5, Issue 3, 2024, Pages 1-21]

P

  • Pashaie, Sajjad Harmonizing Theory and Experimentation: Unveiling the Potential of Multi-Grounded Theory [Volume 5, Issue 1, 2024, Pages 87-100]
  • Pashaie, Sajjad The Deep Relationship between Supply Chain Integration and Knowledge Absorption Capacity: A Strategic Approach to Enhancing Performance in Sports Product Development [Volume 5, Issue 2, 2024, Pages 37-52]
  • Pashaie, Sajjad Identification and Analysis of Prominent Concepts in Digital Marketing and Sports [Volume 5, Issue 4, 2025]
  • Poursoltani Zarandi, Hosein Designing a sensory marketing model with emotional attachment to the brand and satisfaction with the sensory experience of customers of sports pools in Alborz province [Volume 5, Issue 2, 2024, Pages 105-120]

R

  • Rahimi Klour, Hossein Designing a Simulation Model for the Development of Spectators' Attendance in Iran's Premier Football League Stadiums [Volume 5, Issue 4, 2025, Pages 97-117]
  • Rahmaty, Maryam Provide content marketing model of in sports E-business with the grounded theory approach [Volume 5, Issue 1, 2024, Pages 101-121]
  • Rasooli, Mehdi Analyzing Liverpool FC website through fan management prespective [Volume 5, Issue 2, 2024, Pages 69-87]

S

  • Safarian, Shiva Provide content marketing model of in sports E-business with the grounded theory approach [Volume 5, Issue 1, 2024, Pages 101-121]
  • Salimi, Mehdi Presenting the active lifestyle model of the Iranian society with an economic approach and sports business: contribution to the gross national product [Volume 5, Issue 3, 2024, Pages 96-116]
  • Sameni keivani, Farshad The effect of economic factors on government and household sports expenses in Iran [Volume 5, Issue 2, 2024, Pages 88-104]
  • SAMENI KEIVANI, FARIBA The effect of economic factors on government and household sports expenses in Iran [Volume 5, Issue 2, 2024, Pages 88-104]
  • Sarlab, Roghayeh The economic value of participation in sports with different estimators for life satisfaction of Urmia people [Volume 5, Issue 3, 2024, Pages 58-76]
  • Seyyed Aameri, Mirhasan Investigating the effect of spiritual marketing and entrepreneurial orientation sustainable competitive advantage with the mediation of marketing capability in sports complexes in Tehran province [Volume 5, Issue 3, 2024, Pages 1-21]
  • Shabani, Mahya Determining the market development strategy of sports jewelry industry in Iran [Volume 5, Issue 1, 2024, Pages 1-18]
  • Shahlaee Bagheri, Javad Predicting the retention of customers of sport gym using the K-nearest neighbor algorithm [Volume 5, Issue 1, 2024, Pages 69-86]
  • Siahsarani Kojuri, Mohammad Ali Analysis of consumer behavior in fitness clubs based on 7P of marketing mix [Volume 5, Issue 3, 2024, Pages 22-38]

T

  • Tongtakabi, Mahdi Future Study of Influential Forces on Sportswear Brand in Iran with an Emphasis on Uncertainties in the horizon of 2035 [Volume 5, Issue 4, 2025, Pages 39-58]

V

  • Veisi, Korosh Presenting a Model of Motivational Marketing in Sports with the Approach of Grounded Theory [Volume 5, Issue 4, 2025, Pages 1-23]

Z

  • ZAMANI, SHAHOO Testing the model of influencing factors on fans' supportive behaviors of the Persepolis club brand [Volume 5, Issue 3, 2024, Pages 117-135]
  • Zardoshtian, Shirin Testing the model of influencing factors on fans' supportive behaviors of the Persepolis club brand [Volume 5, Issue 3, 2024, Pages 117-135]
  • Zolfi, Hamidreza Identification and Analysis of Prominent Concepts in Digital Marketing and Sports [Volume 5, Issue 4, 2025]