Sports Marketing Studies

Main Subjects = Sports management, marketing

A Critique Review of the book Sports marketing management

Volume 5, Issue 1, May 2024, Pages 53-68

10.22034/sms.2024.140779.1315

sardar mohammadi; naser soroush; Elahe daneshrad; Leila Nazari; Tahere Mohseni seresht

Predicting the retention of customers of sport gym using the K-nearest neighbor algorithm

Volume 5, Issue 1, May 2024, Pages 69-86

10.22034/sms.2024.140657.1302

Javad Shahlaee Bagheri

Harmonizing Theory and Experimentation: Unveiling the Potential of Multi-Grounded Theory

Volume 5, Issue 1, May 2024, Pages 87-100

10.22034/sms.2024.140646.1301

Mohammad Abbaszadeh; Sajjad Pashaie; Hacı Duran; Hamed Golmohammadi

Provide content marketing model of in sports E-business with the grounded theory approach

Volume 5, Issue 1, May 2024, Pages 101-121

10.22034/sms.2023.139886.1258

Shiva Safarian; Mohammad Ali Nasimi; Maryam Rahmaty

Sustainable performance of sports business: The role of technological intelligence and the mediating effects of organizational agility and customer agility capabilities

Volume 4, Issue 4, February 2024, Pages 1-18

10.22034/sms.2024.140139.1271

sadegh fatahimilasi; Noshin benar; Ali Nazarian

The Effect of Customer Satisfaction on E-Purchase Intention with Emphasis on the Mediating Role of Customer Loyalty (Case Study: Online Sports Stores)

Volume 4, Issue 4, February 2024, Pages 19-38

10.22034/sms.2024.140421.1282

Abbas Naghizadeh-Baghi; Fatemeh Isazadeh Dabanlou; hossein kordloo; Mehdi Naghizadeh-Baghi

he Effect of Digital Entrepreneurship on the Development of the Marketing Mix of Professional Sports Clubs in the Southern and Central Cities of Iraq

Volume 4, Issue 4, February 2024, Pages 39-56

10.22034/sms.2023.139347.1233

forough Mohammadi; Anvar Salem Hasan

PresentationSolutions for the development of public sports culture with approach social marketing

Volume 4, Issue 4, February 2024, Pages 57-85

10.22034/sms.2024.140735.1309

Esamaeel Veisia; maryam karimi; Amin Khatibi

role of the Corona crisis on the marketing method in the sports organizations

Volume 4, Issue 4, February 2024, Pages 86-100

10.22034/sms.2024.140606.1295

zahra Zare; Mehdi Rasooli; Hasan Soltani

Model of the relationship between internal marketing and customer orientation with the mediating role of work motivation of General Sport and Young offices employments of west provinces of Iran

Volume 4, Issue 4, February 2024, Pages 101-118

10.22034/sms.2024.62829

Parvaneh Navidara; Mahboobeh Roozbahani; Mohammad Siavoshi

Identifying the investment opportunities of the private sector in sports in Alborz province

Volume 4, Issue 4, February 2024, Pages 119-139

10.22034/sms.2023.139510.1241

Elham Saeedi; Esfandiyar Mousavi

Factors Affecting participation in Offline Sport Events of Sumo, Petanque and O-Sport during COVID-19 Pandemic

Volume 4, Issue 3, November 2023, Pages 1-17

10.22034/sms.2023.62833

behzad soheili; Jasem Manouchehri

Investigating the factor structure, validity and reliability of the sustainable marketing orientation questionnaire of Mashhad sports club managers

Volume 4, Issue 3, November 2023, Pages 18-36

10.22034/sms.2023.62831

Ramin Iraji Noghondar

The effect of green marketing mix on the behavioral dimensions of green brand equity of sports products

Volume 4, Issue 3, November 2023, Pages 37-52

10.22034/sms.2023.62832

Hamidreza Tahamtan; mehdi kohandel; mahvash noorbakhsh; mohiadin bahari

Construction and Validation of a Mixed Assessment Tool for Social Marketing of School Sports Based on Morris and Clarkson's Model

Volume 4, Issue 3, November 2023, Pages 53-74

10.22034/sms.2023.139600.1243

Mohammad Reza Amirabadizadeh; seyedeh Azra mirkazemi; Jafar Khoshbakhti

Prioritizing the associative consequences of old sports brands

Volume 4, Issue 3, November 2023, Pages 75-89

10.22034/sms.2023.63002

shoaib jalilian; Bahram Yousefy

Paradigm model of sports audience interactions in sports events using virtual reality and augmented reality

Volume 4, Issue 3, November 2023, Pages 90-107

10.22034/sms.2023.140031.1266

Vajiheh javani; Masoud Ansari; fateme abdavi

Exploring the Influence of E-CRM on the innovation capabilities of sports venues: The moderating role of covid-19

Volume 4, Issue 3, November 2023, Pages 108-128

10.22034/sms.2024.139773.1253

Sajjad Pashaie; Hamed Golmohammadi

Designing advertising patterns through social media, in order to influence the desire of customers of sports products

Volume 4, Issue 2, July 2023, Pages 1-19

10.22034/sms.2023.62528

ali karimi; Hamid Ghasemi; shahab bahrami

Influence of the return of spectators from the physical quality of football stadiums with the mediation of satisfaction

Volume 4, Issue 2, July 2023, Pages 47-71

10.22034/sms.2023.62754

meysam noori khanyourdi; saeid tabesh; mir davood hoseiny,

The Effect of Marketing Capabilities on Creating Competitive Advantage for Sport Clubs in the Days of the COVID_ 19 Pandemic

Volume 4, Issue 2, July 2023, Pages 72-88

10.22034/sms.2023.62753

Ahmad Mahmoudi; sahar pirjamadi; Karim Zohrehvandian

The effect of sports motivations on the perception of fans' behavior with the mediating role of relationship quality in karate athletes in Alborz province

Volume 4, Issue 2, July 2023, Pages 89-107

10.22034/sms.2023.62752

Manijeh Karimianpour; Hosein Poursoltani Zarandi; elahe Damavandi Jaghal

Designing a Model for the Impact of Guerrilla Marketing on Attracting Customers of Sports Stores via an Agent-Based Simulation Approach

Volume 4, Issue 2, July 2023, Pages 107-127

10.22034/sms.2023.62827

Nasser seifollahi; seyedali naghavi

Marketing Strategies in the Fencing Federation of the Islamic Republic of Iran Based on the 7Ps Model

Volume 4, Issue 2, July 2023, Pages 129-147

10.22034/sms.2023.62828

Nazanin Rasekh; Saeed Jafari; Farshad Emami

Gender inequality in sports endorsement; Identifying the obstacles to the presence of Iranian female athletes in sports advertisements

Volume 4, Issue 1, May 2023, Pages 1-12

10.22034/sms.2023.62665

Hossein Abdolmaleki; Bahareh Khalili; Fatemeh Zarsineh; Maryam Sadeghi; Zahra Fathi

Journal Archive

Volume 5 (2024)

Volume 4 (2023)

Volume 3 (2022)

Volume 2 (2021)

Volume 1 (2020)