Sports Marketing Studies

Main Subjects = Sports management, marketing

The economic value of participation in sports with different estimators for life satisfaction of Urmia people

Volume 5, Issue 3, November 2024, Pages 58-76

10.22034/sms.2024.141879.1395

Mehdi Ahmadi ASli; Roghayeh Sarlab; Seyd Mohammad Kashef

Modeling the effect of social media marketing activities on the intention to repurchase sports products, and sustainable social communication

Volume 5, Issue 3, November 2024, Pages 77-95

10.22034/sms.2023.138585.1211

Ali Karimi; Ali Ahmadi

Presenting the active lifestyle model of the Iranian society with an economic approach and sports business: contribution to the gross national product

Volume 5, Issue 3, November 2024, Pages 96-116

10.22034/sms.2024.140143.1269

Hamied Nikoabadi; Rasool Nazari; Mehdi Salimi

Testing the model of influencing factors on fans' supportive behaviors of the Persepolis club brand

Volume 5, Issue 3, November 2024, Pages 117-135

10.22034/sms.2024.141644.1377

SHAHOO ZAMANI; Shirin Zardoshtian; Anahita Malek

Phenomenology of the role of artificial intelligence marketing on increasing sales and exports of Iranian sports goods

Volume 5, Issue 2, July 2024, Pages 1-15

10.22034/sms.2024.139803.1254

asma fekrat; Akbar Jaberi

The effect of visual aspects of environmental advertising on customer loyalty with the mediating role of brand awareness and preference in football stadium: (Case study of Snowa brand)

Volume 5, Issue 2, July 2024, Pages 16-36

10.22034/sms.2024.141088.1335

Mohammad Reza Boroumand; Ali Afrouzeh; siavash Farahmand

The Deep Relationship between Supply Chain Integration and Knowledge Absorption Capacity: A Strategic Approach to Enhancing Performance in Sports Product Development

Volume 5, Issue 2, July 2024, Pages 37-52

10.22034/sms.2024.140671.1304

Fereshteh Mohammadi; Javad Karimi; Sajjad Pashaie

presenting a model of the impact of marketing in social networks on attracting contacts in the physics sports field

Volume 5, Issue 2, July 2024, Pages 53-68

10.22034/sms.2024.140777.1314

Behnam Asheghi; mohammad hematinezhad; Mohammad Chehrehgosha

Analyzing Liverpool FC website through fan management prespective

Volume 5, Issue 2, July 2024, Pages 69-87

10.22034/sms.2024.140660.1303

Mehdi Rasooli; Saman Mehri; Maryam Aziziani

The effect of economic factors on government and household sports expenses in Iran

Volume 5, Issue 2, July 2024, Pages 88-104

10.22034/sms.2024.140532.1291

FARIBA SAMENI KEIVANI; Saeed Amirnejad; Maziayr kalashi; Farshad Sameni keivani

Designing a sensory marketing model with emotional attachment to the brand and satisfaction with the sensory experience of customers of sports pools in Alborz province

Volume 5, Issue 2, July 2024, Pages 105-120

10.22034/sms.2024.139369.1236

Hosein Poursoltani Zarandi

Determining the market development strategy of sports jewelry industry in Iran

Volume 5, Issue 1, May 2024, Pages 1-18

10.22034/sms.2024.141000.1329

Sara Keshkar; Gholamali Kargar; Mahya Shabani

Fostering Co-Innovation through Value Co-Creation and Customer Knowledge in Sport Clubs: The Moderating Role of Cognitive Processing and Customers Behavioral Engagement

Volume 5, Issue 1, May 2024, Pages 19-34

10.22034/sms.2024.140860.1319

Falah Hasan Safih; Mohsen Behnam; Roghayeh sarlab

Analysis and relationship between financing methods and strategic performance of Iraq football clubs

Volume 5, Issue 1, May 2024, Pages 35-52

10.22034/sms.2023.139500.1240

javad moradi; Ali Hossien Zaher Mohsen

A Critique Review of the book Sports marketing management

Volume 5, Issue 1, May 2024, Pages 53-68

10.22034/sms.2024.140779.1315

sardar mohammadi; naser soroush; Elahe daneshrad; Leila Nazari; Tahere Mohseni seresht

Predicting the retention of customers of sport gym using the K-nearest neighbor algorithm

Volume 5, Issue 1, May 2024, Pages 69-86

10.22034/sms.2024.140657.1302

Javad Shahlaee Bagheri

Harmonizing Theory and Experimentation: Unveiling the Potential of Multi-Grounded Theory

Volume 5, Issue 1, May 2024, Pages 87-100

10.22034/sms.2024.140646.1301

Mohammad Abbaszadeh; Sajjad Pashaie; Hacı Duran; Hamed Golmohammadi

Provide content marketing model of in sports E-business with the grounded theory approach

Volume 5, Issue 1, May 2024, Pages 101-121

10.22034/sms.2023.139886.1258

Shiva Safarian; Mohammad Ali Nasimi; Maryam Rahmaty

Sustainable performance of sports business: The role of technological intelligence and the mediating effects of organizational agility and customer agility capabilities

Volume 4, Issue 4, February 2024, Pages 1-18

10.22034/sms.2024.140139.1271

sadegh fatahimilasi; Noshin benar; Ali Nazarian

The Effect of Customer Satisfaction on E-Purchase Intention with Emphasis on the Mediating Role of Customer Loyalty (Case Study: Online Sports Stores)

Volume 4, Issue 4, February 2024, Pages 19-38

10.22034/sms.2024.140421.1282

Abbas Naghizadeh-Baghi; Fatemeh Isazadeh Dabanlou; hossein kordloo; Mehdi Naghizadeh-Baghi

he Effect of Digital Entrepreneurship on the Development of the Marketing Mix of Professional Sports Clubs in the Southern and Central Cities of Iraq

Volume 4, Issue 4, February 2024, Pages 39-56

10.22034/sms.2023.139347.1233

forough Mohammadi; Anvar Salem Hasan

PresentationSolutions for the development of public sports culture with approach social marketing

Volume 4, Issue 4, February 2024, Pages 57-85

10.22034/sms.2024.140735.1309

Esamaeel Veisia; maryam karimi; Amin Khatibi

role of the Corona crisis on the marketing method in the sports organizations

Volume 4, Issue 4, February 2024, Pages 86-100

10.22034/sms.2024.140606.1295

zahra Zare; Mehdi Rasooli; Hasan Soltani

Model of the relationship between internal marketing and customer orientation with the mediating role of work motivation of General Sport and Young offices employments of west provinces of Iran

Volume 4, Issue 4, February 2024, Pages 101-118

10.22034/sms.2024.62829

Parvaneh Navidara; Mahboobeh Roozbahani; Mohammad Siavoshi

Identifying the investment opportunities of the private sector in sports in Alborz province

Volume 4, Issue 4, February 2024, Pages 119-139

10.22034/sms.2023.139510.1241

Elham Saeedi; Esfandiyar Mousavi

Journal Archive

Volume 6 (2025)

Volume 5 (2024)

Volume 4 (2023)

Volume 3 (2022)

Volume 2 (2021)

Volume 1 (2020)