Main Subjects = Sports management, marketing
Number of Articles: 96
Sports Trading Card Business Model Analysis (Case Study: Kimdi)

Articles in Press, Accepted Manuscript, Available Online from 30 May 2025

10.22034/sms.2025.143045.1465

Mehdi Rasooli; Parastoo Ghodsi

Providing Appropriate Strategies for the Financial Independence of Professional Private Sports Clubs

Articles in Press, Accepted Manuscript, Available Online from 30 May 2025

10.22034/sms.2025.141716.1382

Reza Nazari; elham moradi; Atosa Ghasaminejad Dehkordi

The Role of E4 Dimensions in the Development of Water Sports and Recreation Tourism Resources on Kish Island

Articles in Press, Accepted Manuscript, Available Online from 03 June 2025

10.22034/sms.2025.142608.1431

Azizollah Farzipor; Rouhallah Ershadi; Jamshid Hemati; BI BI Fakhrosadat Hashemi

The Impact of Tourist Participation on the Performance of Sports Tourism Complexes in Gilan Province: The Mediating Role of Green Product Innovation

Articles in Press, Accepted Manuscript, Available Online from 30 June 2025

10.22034/sms.2025.142703.1443

Ali Nazarian; Nazanin Ghasemi; Reza Hosseinvand; Behnam Asheghi; Maryam Salehi Golbaghi

The Effect of Click and Brick Strategy on Consumer Behavior in Sports Clubs

Articles in Press, Accepted Manuscript, Available Online from 12 July 2025

10.22034/sms.2025.143325.1485

Mosab Khosravi; Sardar Mohammadi

A Journey to the Past: Nostalgic Marketing and Its Influence on Sporting Goods Purchases through Nationalism and Consumer Culture

Articles in Press, Accepted Manuscript, Available Online from 14 July 2025

10.22034/sms.2025.142626.1434

Nooshin benar; Sadegh Fatahi Milasi; Ali Nazarian

The Impact of Electronic Word-of-Mouth (eWOM) Marketing on Brand Equity in Sports Businesses

Articles in Press, Accepted Manuscript, Available Online from 14 July 2025

10.22034/sms.2025.142053.1404

sadaf hesari; reza Jalili Niko; samad fattahi

Women-centric marketing: A model for pink branding in sports equipment

Volume 6, Issue 1, April 2025, Pages 15-31

10.22034/sms.2025.142907.1460

ghasem zarei; Golsum Akbari Arbatan

Explaining the Key Factors Influencing Business Intelligence in Online Sports Enterprises

Volume 6, Issue 1, April 2025, Pages 32-44

10.22034/sms.2024.141550.1371

Amin Pourgholi; Hossain Eydi; Farshid Keshavarz

Implementation of Blue Ocean Strategy in Gymnastics Clubs

Volume 6, Issue 1, April 2025, Pages 45-60

10.22034/sms.2024.140589.1293

Mohammad khalili khezrabadi; Mohammad Kashef; Mehrdad Moharramzadeh

Structural Interpretive Model of Determining Factors in Social Media Marketing for E-Sport Businesses

Volume 6, Issue 1, April 2025, Pages 61-77

10.22034/sms.2025.140557.1299

Ziba Mohammad Rezaei; Korosh Veisi; Samira Aliabadi; Mohsen Esmaeili

Analysis of Improving Economic Governance in the Country's Sports Based on Marketing Factors

Volume 6, Issue 1, April 2025, Pages 78-92

10.22034/sms.2024.141043.1332

Vahid Rajabi; Mohammad Soltan Hosseini; Mina Mostahfezian

Identification and Analysis of Prominent Concepts in Digital Marketing and Sports

Volume 5, Issue 4, February 2025

10.22034/sms.2024.140983.1328

Sajjad Pashaie; Hamed Golmohammadi; Sajjad Ghadami; Hamidreza Zolfi

Sports Marketing Studies

Journal Archive