Sports Marketing Studies

Main Subjects = Sports management, marketing

Brand Positioning of Football Clubs in Iranian Premier League: the Partial Role of Brand Association and Fan-Team Identification

Articles in Press, Accepted Manuscript, Available Online from 14 March 2025

10.22034/sms.2025.141762.1388

Akbar Jaberi; asma fekrat

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Presenting a Model of Motivational Marketing in Sports with the Approach of Grounded Theory

Volume 5, Issue 4, February 2025, Pages 1-23

10.22034/sms.2024.140481.1287

Shima Hesami; Korosh Veisi; Samira Aliabadi

Identification and Analysis of Prominent Concepts in Digital Marketing and Sports

Volume 5, Issue 4, February 2025

10.22034/sms.2024.140983.1328

Sajjad Pashaie; Hamed Golmohammadi; Sajjad Ghadami; Hamidreza Zolfi

Future Study of Influential Forces on Sportswear Brand in Iran with an Emphasis on Uncertainties in the horizon of 2035

Volume 5, Issue 4, February 2025, Pages 39-58

10.22034/sms.2024.140362.1280

Mahdi Tongtakabi; Elham Moshkelgosha; Mina Mostahfezian

Identifying indicators affecting strategic entrepreneurship in sports tourism in Golestan province

Volume 5, Issue 4, February 2025, Pages 59-81

10.22034/sms.2025.142305.1416

maryam hosseini asgarabadi

The mediating role of sports entrepreneurship in the effects of positive leadership strategies on innovative behaviors

Volume 5, Issue 4, February 2025

10.22034/sms.2024.140756.1312

Ali Karimi; Peyman Akbari; Hemattollah Bastami; Mohsen Aazami

Designing a Simulation Model for the Development of Spectators' Attendance in Iran's Premier Football League Stadiums

Volume 5, Issue 4, February 2025, Pages 97-117

10.22034/sms.2025.141547.1370

Hossein Rahimi Klour; Seyed Ali Naghavi

The effect of deep online recommendation factors on consumer wandering with the mediating role of cognitive absorption perception in athletes consuming sports products

Volume 5, Issue 4, February 2025, Pages 118-138

10.22034/sms.2024.140272.1276

Kazem Cheraghbirjandi; Azam Hedaei niya

Investigating the effect of spiritual marketing and entrepreneurial orientation sustainable competitive advantage with the mediation of marketing capability in sports complexes in Tehran province

Volume 5, Issue 3, November 2024, Pages 1-21

10.22034/sms.2024.141652.1380

Sakineh Lotfi Fard Shokarlo; Seyyed Mohammad Kashif; Meysam Noori khanyourdi; Mirhasan Seyyed Aameri

Analysis of consumer behavior in fitness clubs based on 7P of marketing mix

Volume 5, Issue 3, November 2024, Pages 22-38

10.22034/sms.2024.141374.1360

Mohammad Ali Siahsarani Kojuri

Explaining the factors influencing the design of health and fitness applications with an emphasis on the needs of sports users

Volume 5, Issue 3, November 2024, Pages 39-57

10.22034/sms.2024.140621.1297

Ahmad Mahmoudi; Ali Abolhoseini; Reza Amin Zadeh

The economic value of participation in sports with different estimators for life satisfaction of Urmia people

Volume 5, Issue 3, November 2024, Pages 58-76

10.22034/sms.2024.141879.1395

Mehdi Ahmadi ASli; Roghayeh Sarlab; Seyd Mohammad Kashef

Modeling the effect of social media marketing activities on the intention to repurchase sports products, and sustainable social communication

Volume 5, Issue 3, November 2024, Pages 77-95

10.22034/sms.2023.138585.1211

Ali Karimi; Ali Ahmadi

Presenting the active lifestyle model of the Iranian society with an economic approach and sports business: contribution to the gross national product

Volume 5, Issue 3, November 2024, Pages 96-116

10.22034/sms.2024.140143.1269

Hamied Nikoabadi; Rasool Nazari; Mehdi Salimi

Testing the model of influencing factors on fans' supportive behaviors of the Persepolis club brand

Volume 5, Issue 3, November 2024, Pages 117-135

10.22034/sms.2024.141644.1377

SHAHOO ZAMANI; Shirin Zardoshtian; Anahita Malek

Phenomenology of the role of artificial intelligence marketing on increasing sales and exports of Iranian sports goods

Volume 5, Issue 2, July 2024, Pages 1-15

10.22034/sms.2024.139803.1254

asma fekrat; Akbar Jaberi

The effect of visual aspects of environmental advertising on customer loyalty with the mediating role of brand awareness and preference in football stadium: (Case study of Snowa brand)

Volume 5, Issue 2, July 2024, Pages 16-36

10.22034/sms.2024.141088.1335

Mohammad Reza Boroumand; Ali Afrouzeh; siavash Farahmand

The Deep Relationship between Supply Chain Integration and Knowledge Absorption Capacity: A Strategic Approach to Enhancing Performance in Sports Product Development

Volume 5, Issue 2, July 2024, Pages 37-52

10.22034/sms.2024.140671.1304

Fereshteh Mohammadi; Javad Karimi; Sajjad Pashaie

presenting a model of the impact of marketing in social networks on attracting contacts in the physics sports field

Volume 5, Issue 2, July 2024, Pages 53-68

10.22034/sms.2024.140777.1314

Behnam Asheghi; mohammad hematinezhad; Mohammad Chehrehgosha

Analyzing Liverpool FC website through fan management prespective

Volume 5, Issue 2, July 2024, Pages 69-87

10.22034/sms.2024.140660.1303

Mehdi Rasooli; Saman Mehri; Maryam Aziziani

The effect of economic factors on government and household sports expenses in Iran

Volume 5, Issue 2, July 2024, Pages 88-104

10.22034/sms.2024.140532.1291

FARIBA SAMENI KEIVANI; Saeed Amirnejad; Maziayr kalashi; Farshad Sameni keivani

Designing a sensory marketing model with emotional attachment to the brand and satisfaction with the sensory experience of customers of sports pools in Alborz province

Volume 5, Issue 2, July 2024, Pages 105-120

10.22034/sms.2024.139369.1236

Hosein Poursoltani Zarandi

Determining the market development strategy of sports jewelry industry in Iran

Volume 5, Issue 1, May 2024, Pages 1-18

10.22034/sms.2024.141000.1329

Sara Keshkar; Gholamali Kargar; Mahya Shabani

Fostering Co-Innovation through Value Co-Creation and Customer Knowledge in Sport Clubs: The Moderating Role of Cognitive Processing and Customers Behavioral Engagement

Volume 5, Issue 1, May 2024, Pages 19-34

10.22034/sms.2024.140860.1319

Falah Hasan Safih; Mohsen Behnam; Roghayeh sarlab

Analysis and relationship between financing methods and strategic performance of Iraq football clubs

Volume 5, Issue 1, May 2024, Pages 35-52

10.22034/sms.2023.139500.1240

javad moradi; Ali Hossien Zaher Mohsen

Journal Archive

Volume 5 (2024)

Volume 4 (2023)

Volume 3 (2022)

Volume 2 (2021)

Volume 1 (2020)