Sports Marketing Studies - Articles in Press

Articles in Press: ALL Accepted Manuscript Corrected Proof

The Effect of the Mental Image of the Country of Origin of the Brand on the Formation of Brand Equity Resulting in Brand Trust in the Sports Industry (Case Study: Shiraz)

Volume 2, Issue 1, June 2021, Pages 1-30

https://www.doi.org/10.34785/J021.2021.166

Mohamad hasan Khoram; Mohammadreza Moradi; Maziyar Hatami

Analysis the content of online sales sites of sports products

Volume 2, Issue 2, September 2021, Pages 1-20

Yasaman Rahmani; Hamid Ghasemi; Abolfazl Farahani

Meta-analysis of the relationship between service quality and customer satisfaction in sports organizations

Volume 2, Issue 3, November 2021, Pages 1-25

https://www.doi.org/10.34785/J021.2021.941

Hosein Poursoltani Zarandi

Qualitative pattern of virtual reality application in sports marketing

Volume 2, Issue 4, January 2022, Pages 1-34

malihe Faghir ganji; Sara Keshkar; habib honari; javad shahlaei

Designing advertising patterns through social media, in order to influence the desire of customers of sports products

Volume 4, Issue 2, July 2023, Pages 1-19

10.22034/sms.2023.62528

ali karimi; Hamid Ghasemi; shahab bahrami

Factors Affecting participation in Offline Sport Events of Sumo, Petanque and O-Sport during COVID-19 Pandemic

Volume 4, Issue 3, November 2023, Pages 1-17

10.22034/sms.2023.62833

behzad soheili; Jasem Manouchehri

Sustainable performance of sports business: The role of technological intelligence and the mediating effects of organizational agility and customer agility capabilities

Volume 4, Issue 4, February 2024, Pages 1-18

10.22034/sms.2024.140139.1271

sadegh fatahimilasi; Noshin benar; Ali Nazarian

Identifying The Motivations And Behavior Of Consuming Sports Goods In Iranian E-Sports Players

Volume 3, Issue 4, January 2023, Pages 23-1

10.22034/sms.2022.62545

seyed farshid mirmohammadian toutkaleh; leila ghorbanighahfarokhi

Barriers of Long-Term Relationship between Iran Football Pro League Clubs and Sponsor Companies and Organizations

Volume 1, Issue 3, October 2020, Pages 25-1

https://www.doi.org/10.34785/J021.2020.465

Meysam Naseh; Hossein Akbari Yazdi; Alireza Elahi

Application of statistical software in quantitative sports marketing studies

Volume 3, Issue 1, April 2022, Pages 29-1

https://www.doi.org/10.34785/J021.2022.001

Hosein Poursoltani Zarandi

Economic and sports effects of the development of sports diplomacy in the Islamic Republic of Iran

Volume 3, Issue 2, June 2022, Pages 29-1

https://www.doi.org/10.34785/J021.2022.008

sadegh fatahimilasi; habib honari; sara keshkar

Barriers and Strategies of Using Network Marketing In Sports In Iran Country

Volume 3, Issue 3, October 2022, Pages 37-1

10.22034/sms.2022.62413

Farideh Izadishahnani; sara keshkar

Book Criticism

Volume 5, Issue 1, May 2024

Nots Editor's

Investigating the factor structure, validity and reliability of the sustainable marketing orientation questionnaire of Mashhad sports club managers

Volume 4, Issue 3, November 2023, Pages 18-36

10.22034/sms.2023.62831

Ramin Iraji Noghondar

The Effect of Customer Satisfaction on E-Purchase Intention with Emphasis on the Mediating Role of Customer Loyalty (Case Study: Online Sports Stores)

Volume 4, Issue 4, February 2024, Pages 19-38

10.22034/sms.2024.140421.1282

Abbas Naghizadeh-Baghi; Fatemeh Isazadeh Dabanlou; hossein kordloo; Mehdi Naghizadeh-Baghi

Relationship between decision-making styles and social power of consumers of table tennis sports brands (comparison of domestic and foreign brands)

Volume 4, Issue 2, July 2023, Pages 20-47

10.22034/sms.2023.62755

Vahid Aghaei; shahram nazari; Rasool Norouzi Seyed Hosseini

Determining the factors affecting the promotion of the selected sports apparel brand of the country

Volume 2, Issue 2, September 2021, Pages 21-48

https://www.doi.org/10.34785/J021.2021.354

sahar babaeinezhad; Nahid Atghia; Seyyed Emad Hosseini

The Role of Ethical Behavior of Sports Store Employees in Consumer Immediate Purchasing Behavior: Mediated by Trust and Positive Emotional Response

Volume 2, Issue 3, November 2021, Pages 26-60

https://www.doi.org/10.34785/J021.2021.985

Hosein RahimiKalour; Seyed Mohammad Reza Movahed

Designing a competency model for Iranian sports marketers

Volume 2, Issue 1, June 2021, Pages 31-52

https://www.doi.org/10.34785/J021.2021.646

Hossein zareian; mohammad hasan abdollahi; fahime mirzaei; Leila Dast Amooz; sajad gholami torkesaluye

The impact of brand awareness and reputation on brand citizenship behavior with the mediating role of brand differentiation among sports goods customers

Volume 2, Issue 4, January 2022, Pages 35-64

https://www.doi.org/10.34785/J021.2022.621

shima hesami; Mozhgan Khodamoradpoor; shahoo zamanidadaneh

Test of The Role of Satisfaction Mediation Model In The Causal Relationship of Entrepreneurial Marketing With The Desire To Re-Attend Customers of Sports Complexes In Karaj

Volume 3, Issue 4, January 2023, Pages 48-24

10.22034/sms.2022.62542

sima najaf nejad; Hosein Poursoltani Zarandi; Reza Reza Shaji

Identifying and prioritizing factors affecting the security of sport facilities Based on Fuzzy Delphi and MADM

Volume 1, Issue 3, October 2020, Pages 50-26

https://www.doi.org/10.34785/J021.2020.787

Naghmeh Saeidi Majd; Hossein Abdolmaleki; Abbas Khodatari

The role of demographic characteristics and digital literacy in the digital marketing of sports cafes and shops

Volume 3, Issue 1, April 2022, Pages 57-30

https://www.doi.org/10.34785/J021.2022.002

Saeed Farhadi Savadroudbari; Jabar Seifpanahi Shabani; Mostafa Jafari; Taktom Salari

Investigating the effect of social responsibility on Customer`s loyalty of fitness clubs with role moderating of image and reputation

Volume 3, Issue 2, June 2022, Pages 60-30

https://www.doi.org/10.34785/J021.2022.009

Hamid Reza Goharrostami; Kobra Pouryousefi; Nooshin Benar; Samaneh Nazari

The Role of Social Media on Online Brand Community Identification And Loyalty of Mashhad Sports Club Customers

Volume 3, Issue 3, October 2022, Pages 67-38

10.22034/sms.2022.62414

Neda Ziaei ghochan atigh; Ali Benesbordi; Parvin Shooshi nasab

Journal Archive

Volume 5 (2024)

Volume 4 (2023)

Volume 3 (2022)

Volume 2 (2021)

Volume 1 (2020)