A
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Aazami, Mohsen
The mediating role of sports entrepreneurship in the effects of positive leadership strategies on innovative behaviors [Volume 5, Issue 4, 2025]
-
Abbasi, Ensiyeh
The Impact of Service Innovation on Oral Advertising of Female Sports Club Customers through Sensory Marketing [Volume 1, Issue 1, 2020, Pages 109-86]
-
Abbaszadeh, Mohammad
Harmonizing Theory and Experimentation: Unveiling the Potential of Multi-Grounded Theory [Volume 5, Issue 1, 2024, Pages 87-100]
-
Abdavi, Fatemeh
Conceptual model of factors affecting customer satisfaction of sports stores [Volume 1, Issue 2, 2020, Pages 132-100]
-
Abdollahi, Mohammad Hasan
Role of Vendor Ethics and Creativity in the Relationship between Customer Orientation and Consumer Satisfaction in Sportswear [Volume 1, Issue 1, 2020, Pages 18-1]
-
Abdolmaleki, Hossein
Identifying and prioritizing factors affecting the security of sport facilities Based on Fuzzy Delphi and MADM [Volume 1, Issue 3, 2020, Pages 50-26]
-
Abdolmaleki, Hossein
The role of Sportscape on Service Experience of Football Spectators (case of Azadi stadium) [Volume 3, Issue 2, 2022, Pages 150-121]
-
Abdolmaleki, Hossein
Gender inequality in sports endorsement; Identifying the obstacles to the presence of Iranian female athletes in sports advertisements [Volume 4, Issue 1, 2023, Pages 1-12]
-
Abdolmaleki, Hossein
Modeling of the role of Marketing Mix (7p) on Brand Loyalty in Fans of Nasaaji Mazandaran Club with mediating the word of mouth [Volume 5, Issue 4, 2025]
-
Abdolmaleki, Hossein
The effect of open innovation and social media marketing on brand authenticity of football clubs with the mediation of value creation and brand image. [Volume 5, Issue 4, 2025]
-
Adabi Firouzjah, javad
Comparison of The Loyalty Model of New and Experienced Customers of Health Clubs In Isfahan [Volume 3, Issue 3, 2022, Pages 98-68]
-
Adabi Firouzjah, javad
Relationship of Social Capital With Innovative Behavior And Competitive Advantage of Active Sports Tourism Destinations In Bushehr Province [Volume 3, Issue 4, 2023, Pages 73-49]
-
Addesa, Francesco
The use of visual signs of sports and physical activity, as a promotional tool in Iranian and Turkish television series [Volume 1, Issue 4, 2021, Pages 151-134]
-
Afroozeh, Ali
Impact of Emotions on Satisfaction Fanship and Behavioral Intention of Football Clubs of Iran's Premier League Fans [Volume 1, Issue 2, 2020, Pages 148-133]
-
Afrouzeh, Ali
The effect of visual aspects of environmental advertising on customer loyalty with the mediating role of brand awareness and preference in football stadium: (Case study of Snowa brand) [Volume 5, Issue 2, 2024, Pages 16-36]
-
Aghaei, Vahid
Relationship between decision-making styles and social power of consumers of table tennis sports brands (comparison of domestic and foreign brands) [Volume 4, Issue 2, 2023, Pages 20-47]
-
Aghayi, Tohid
The effects of green marketing drivers on the Performance of sport facilities with the mediating role of social responsibility [Volume 3, Issue 1, 2022, Pages 171-144]
-
Ahmadi, Mojtaba
Identifying and Ranking The Components of Sports Business Development In Golestan Province [Volume 3, Issue 3, 2022, Pages 128-99]
-
Ahmadi ASli, Mehdi
The economic value of participation in sports with different estimators for life satisfaction of Urmia people [Volume 5, Issue 3, 2024]
-
Akbari, Peyman
The mediating role of sports entrepreneurship in the effects of positive leadership strategies on innovative behaviors [Volume 5, Issue 4, 2025]
-
Akbari Yazdi, Hossein
Barriers of Long-Term Relationship between Iran Football Pro League Clubs and Sponsor Companies and Organizations [Volume 1, Issue 3, 2020, Pages 25-1]
-
Akbari Yazdi, Hossein
The Impact of Cognitive Component on Affective Component of Team Reputation: Emphasizing on Difference Between Viewers And Spectators of Persian Gulf Pro League [Volume 3, Issue 4, 2023, Pages 138-118]
-
ALIABADI, SAMIRA
Presenting a Model of Motivational Marketing in Sports with the Approach of Grounded Theory [Volume 5, Issue 4, 2025]
-
Alidoust Ghahfarrokhi, Ebrahim
Explaining the Personality Characteristics and the Brand Equity of Sport Apparel [Volume 1, Issue 1, 2020, Pages 41-19]
-
Alidoust Ghahfarrokhi, Ebrahim
Strategic analysis of developing Iran's active sports tourism [Volume 4, Issue 1, 2023, Pages 73-90]
-
Alipour Nadinlouie, zahra
Predictive study of sports tourism development in East Azerbaijan province based on tourism dimensions [Volume 1, Issue 4, 2021, Pages 115-97]
-
Almasi, samaneh
The mediator role of brand-awareness and brand image in the realtionship between the advertisment-awareness and the brand equity [Volume 1, Issue 3, 2020, Pages 190-155]
-
Amin Zadeh, Reza
Exploring the factors influencing the design of health and fitness applications with an emphasis on the needs of sports users [Volume 5, Issue 3, 2024]
-
Amirabadizadeh, Mohammad Reza
Construction and Validation of a Mixed Assessment Tool for Social Marketing of School Sports Based on Morris and Clarkson's Model [Volume 4, Issue 3, 2023, Pages 53-74]
-
Amiri, Farzad
Identifying the factors of the Premier Football League’s development of the Islamic Republic of Iran with a Delphi-fuzzy approach [Volume 1, Issue 2, 2020, Pages 25-1]
-
Amirnejad, Saeed
The effect of economic factors on government and household sports expenses in Iran [Volume 5, Issue 2, 2024, Pages 88-104]
-
Ansari, Masoud
Paradigm model of sports audience interactions in sports events using virtual reality and augmented reality [Volume 4, Issue 3, 2023, Pages 90-107]
-
Aran dashti, Hanye
Presenting framework for the Islamic marketing to consumers of sports goods in virtual space [(Articles in Press)]
-
Asadollahi, Ehsan
Investigating the difference in the effectiveness of different types of communication media based on the demographic characteristics of the fans of the Iranian Premier League teams [Volume 2, Issue 3, 2021, Pages 61-91]
-
Asadollahi, Ehsan
Investigating the role of advertisements on referees' uniforms in the Premier League on brand awareness among television viewers [Volume 4, Issue 1, 2023, Pages 61-72]
-
Asadollahi, Ehsan
The Role of Ethical Behavior and Consumer Spiritual Well-Being in Deciding to Purchase Counterfeit Sport Goods [Volume 5, Issue 4, 2025]
-
Asheghi, Behnam
presenting a model of the impact of marketing in social networks on attracting contacts in the physics sports field [Volume 5, Issue 2, 2024, Pages 53-68]
-
Askari, Ahmadreza
Examining The Environmental Behaviors of Sports Consumers: The Effect of Green Marketing Tools [Volume 3, Issue 4, 2023, Pages 117-96]
-
Atghia, Nahid
Determining the factors affecting the promotion of the selected sports apparel brand of the country [Volume 2, Issue 2, 2021, Pages 21-48]
-
Azimzadeh, seyed morteza
Quantitative content analysis of brand-related research trends in the Iranian sports industry [Volume 1, Issue 4, 2021, Pages 52-22]
-
Azimzadeh, seyed morteza
Determining The Relationship Between Brand Experience And Brand Loyalty And The Moderating Role of Demographic Variables (Case Study: Customers of Mashhad Water Parks Complex) [Volume 3, Issue 4, 2023, Pages 156-139]
-
Aziziani, Maryam
Analyzing Liverpool FC website through fan management prespective [Volume 5, Issue 2, 2024, Pages 69-87]
-
Azizian Kohan, Nasrin
The relationship between social media marketing and customer satisfaction of sports recreation centers [Volume 1, Issue 4, 2021, Pages 133-116]
B
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Badri Azarin, Yaghoub
Explaining the Model of Factors Affecting Sports Tourism Demand in Iraq [(Articles in Press)]
-
Badri Azarin, Yaghub
Identifying the functions of social media marketing strategies of Iran's premier football league clubs [(Articles in Press)]
-
Baghban Baghestan, Ehsan
The Effect of Green Marketing on Purchase Intention of Customers to Sports Products with Mediating Role of Brand Image [Volume 2, Issue 4, 2022, Pages 177-198]
-
Bagheri, Hadi
The Role of Consumers’ Attitude in the Believability of Commercial Advertisements of Endorser Athletes [Volume 1, Issue 3, 2020, Pages 72-51]
-
Bagheri, Hadi
The Effect of Green Marketing on Purchase Intention of Customers to Sports Products with Mediating Role of Brand Image [Volume 2, Issue 4, 2022, Pages 177-198]
-
Bahrololoum, Hassan
The Impact of Service Innovation on Oral Advertising of Female Sports Club Customers through Sensory Marketing [Volume 1, Issue 1, 2020, Pages 109-86]
-
Bahrololoum, Hassan
The effect of social media marketing on the value and repurchase intention of sports shop customers [Volume 1, Issue 2, 2020, Pages 174-149]
-
Bandani, Negar
The Relationship between Cultural Values and Clothing Customer Behavior Considering the Media of Brand Selection (Case Study: Khuzestan Technique Sports Clothing) [(Articles in Press)]
-
Bastami, Hemattollah
The mediating role of sports entrepreneurship in the effects of positive leadership strategies on innovative behaviors [Volume 5, Issue 4, 2025]
-
Bay, Nasser
The role of psychological ownership in satisfying the psychological needs and customers’ happiness feeling of private sports clubs in Gonbad Kavous city [Volume 2, Issue 3, 2021, Pages 179-204]
-
Bay, Nasser
Investigating the factors influencing the competitive marketing of small sports businesses during the coronavirus outbreak [Volume 2, Issue 4, 2022, Pages 147-176]
-
Behnam, Mohsen
Fostering Co-Innovation through Value Co-Creation and Customer Knowledge in Sport Clubs: The Moderating Role of Cognitive Processing and Customers Behavioral Engagement [Volume 5, Issue 1, 2024, Pages 19-34]
-
Benar, Nooshin
Investigating the effect of social responsibility on Customer`s loyalty of fitness clubs with role moderating of image and reputation [Volume 3, Issue 2, 2022, Pages 60-30]
-
Benesbordi, Ali
The Role of Social Media on Online Brand Community Identification And Loyalty of Mashhad Sports Club Customers [Volume 3, Issue 3, 2022, Pages 67-38]
-
Biglari, Nasrin
The Role of Consumers’ Attitude in the Believability of Commercial Advertisements of Endorser Athletes [Volume 1, Issue 3, 2020, Pages 72-51]
-
Boroumand, mohammad reza
Impact of Emotions on Satisfaction Fanship and Behavioral Intention of Football Clubs of Iran's Premier League Fans [Volume 1, Issue 2, 2020, Pages 148-133]
-
Boroumand, Mohammad Reza
The effect of visual aspects of environmental advertising on customer loyalty with the mediating role of brand awareness and preference in football stadium: (Case study of Snowa brand) [Volume 5, Issue 2, 2024, Pages 16-36]
C
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Chehrehgosha, Mohammad
presenting a model of the impact of marketing in social networks on attracting contacts in the physics sports field [Volume 5, Issue 2, 2024, Pages 53-68]
-
Cheraghbirjandi, kazem
The effect of deep online recommendation factors on consumer wandering with the mediating role of cognitive absorption perception in athletes consuming sports products [Volume 5, Issue 4, 2025]
-
Chorli, Ali
Investigating the factors influencing the competitive marketing of small sports businesses during the coronavirus outbreak [Volume 2, Issue 4, 2022, Pages 147-176]
D
-
Damavandi Jaghal, elahe
The effect of sports motivations on the perception of fans' behavior with the mediating role of relationship quality in karate athletes in Alborz province [Volume 4, Issue 2, 2023, Pages 89-107]
-
Darabi, Masoud
Quantitative content analysis of brand-related research trends in the Iranian sports industry [Volume 1, Issue 4, 2021, Pages 52-22]
-
Darvishi Harzevili, Fariborz
Influence of green marketing on sport brand image and intention to purchase Athletes in Rasht [Volume 2, Issue 4, 2022, Pages 120-146]
-
Dast Amooz, Leila
Designing a competency model for Iranian sports marketers [Volume 2, Issue 1, 2021, Pages 31-52]
-
Dastgerdi, Mahdi
Strategic analysis of developing Iran's active sports tourism [Volume 4, Issue 1, 2023, Pages 73-90]
-
Davari, Alireza
Presenting strategies for developing the Iranian handball market [Volume 2, Issue 4, 2022, Pages 98-119]
-
Dehghan Nayeri, Sahar
Assessing the efficiency of Alborz sport Concils by Data Envelopment Analysis Approach [Volume 1, Issue 3, 2020, Pages 104-73]
-
Dehghanpouri, Houria
The Impact of Service Innovation on Oral Advertising of Female Sports Club Customers through Sensory Marketing [Volume 1, Issue 1, 2020, Pages 109-86]
-
Dehghanpouri, Houriyhe
The effect of social media marketing on the value and repurchase intention of sports shop customers [Volume 1, Issue 2, 2020, Pages 174-149]
-
Dehghanpouri, Houriyhe
Predictive study of sports tourism development in East Azerbaijan province based on tourism dimensions [Volume 1, Issue 4, 2021, Pages 115-97]
-
Dokhtbagher, Naser
Identifying the functions of social media marketing strategies of Iran's premier football league clubs [(Articles in Press)]
-
Donyapour, Hossein
Conceptual model of factors affecting customer satisfaction of sports stores [Volume 1, Issue 2, 2020, Pages 132-100]
-
Duran, Hacı
Harmonizing Theory and Experimentation: Unveiling the Potential of Multi-Grounded Theory [Volume 5, Issue 1, 2024, Pages 87-100]
E
-
Editor's, Nots
Book Criticism [Volume 5, Issue 1, 2024]
-
EGHBAL, MARIAM
Investigating the effect of assertiveness and self-esteem on customers' intention to repurchase through the mediation of jealousy and love for the brand and active interaction with the brand [Volume 2, Issue 2, 2021, Pages 96-126]
-
Elahi, Alireza
Barriers of Long-Term Relationship between Iran Football Pro League Clubs and Sponsor Companies and Organizations [Volume 1, Issue 3, 2020, Pages 25-1]
-
Emami, Farshad
Identifying and prioritizing the causes of customer loyalty to the Iranian sportswear brand with the AHP approach [Volume 1, Issue 1, 2020, Pages 149-129]
-
Emami, Farshad
Marketing Strategies in the Fencing Federation of the Islamic Republic of Iran Based on the 7Ps Model [Volume 4, Issue 2, 2023, Pages 129-147]
-
Eslami, Sedigheh
The Moderator Role of Social Media in Relation between the Services Quality and Satisfaction with the Customer Behavioral Intention in Swimming Clubs [Volume 3, Issue 3, 2022, Pages 186-157]
-
Eydi, Hossein
Identifying the factors of the Premier Football League’s development of the Islamic Republic of Iran with a Delphi-fuzzy approach [Volume 1, Issue 2, 2020, Pages 25-1]
-
Eydi, Hossein
The mediator role of brand-awareness and brand image in the realtionship between the advertisment-awareness and the brand equity [Volume 1, Issue 3, 2020, Pages 190-155]
-
Eydi, Hossein
Identifying barriers to Development of Iranian Premier League Brand by Integrating Balanced Scorecard Approach and AHP [Volume 2, Issue 1, 2021, Pages 131-155]
F
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Faghir ganji, malihe
Qualitative pattern of virtual reality application in sports marketing [Volume 2, Issue 4, 2022, Pages 1-34]
-
Farahani, Abolfazl
Analysis the content of online sales sites of sports products [Volume 2, Issue 2, 2021, Pages 1-20]
-
Farahmand, siavash
The effect of visual aspects of environmental advertising on customer loyalty with the mediating role of brand awareness and preference in football stadium: (Case study of Snowa brand) [Volume 5, Issue 2, 2024, Pages 16-36]
-
Farhadi Savadroudbari, Saeed
The role of demographic characteristics and digital literacy in the digital marketing
of sports cafes and shops [Volume 3, Issue 1, 2022, Pages 57-30]
-
Fathi, Zahra
Gender inequality in sports endorsement; Identifying the obstacles to the presence of Iranian female athletes in sports advertisements [Volume 4, Issue 1, 2023, Pages 1-12]
-
Ferdowsi, Mohammad Hassan
The effect of entrepreneurial marketing on the financial performance of sports products manufacturers with the mediating role of Information Technology [Volume 2, Issue 2, 2021, Pages 127-150]
-
Fernández, Jerónimo García
The mediator role of brand-awareness and brand image in the realtionship between the advertisment-awareness and the brand equity [Volume 1, Issue 3, 2020, Pages 190-155]
-
Firouzian, Fereshte
The effect of social media marketing on the value and repurchase intention of sports shop customers [Volume 1, Issue 2, 2020, Pages 174-149]
-
Forghani Ozrudi, Mohammadbagher
Relationship between green marketing and the ethical measures of producers with the loyalty of sports products customers [Volume 2, Issue 4, 2022, Pages 65-97]
G
-
Ganji, Farid
Content analysis of mixed research methods in sports management journals with emphasis on marketing [Volume 3, Issue 1, 2022, Pages 79-58]
-
Garsia Fernandez, Jeronimo
Measure the validity and reliability of the curiosity of sports fans [Volume 4, Issue 1, 2023, Pages 31-43]
-
Gerami, Narges
Comparison of The Loyalty Model of New and Experienced Customers of Health Clubs In Isfahan [Volume 3, Issue 3, 2022, Pages 98-68]
-
Ghadami, Sajjad
Identification and Analysis of Prominent Concepts in Digital Marketing and Sports [Volume 5, Issue 4, 2025]
-
Ghafouri, Farzad
The effects of green marketing drivers on the Performance of sport facilities with the mediating role of social responsibility [Volume 3, Issue 1, 2022, Pages 171-144]
-
Ghahramani, Mohsen
Investigating the role of advertisements on referees' uniforms in the Premier League on brand awareness among television viewers [Volume 4, Issue 1, 2023, Pages 61-72]
-
Ghasemi, Hamid
Analysis the content of online sales sites of sports products [Volume 2, Issue 2, 2021, Pages 1-20]
-
Ghasemi, Hamid
The Moderator Role of Social Media in Relation between the Services Quality and Satisfaction with the Customer Behavioral Intention in Swimming Clubs [Volume 3, Issue 3, 2022, Pages 186-157]
-
Ghasemi, Hamid
Designing advertising patterns through social media, in order to influence the desire of customers of sports products [Volume 4, Issue 2, 2023, Pages 1-19]
-
Ghezelsefloo, Hamidreza
Investigating the factors influencing the competitive marketing of small sports businesses during the coronavirus outbreak [Volume 2, Issue 4, 2022, Pages 147-176]
-
Ghobadi yeganeh, Akram
Identifying the factors of the Premier Football League’s development of the Islamic Republic of Iran with a Delphi-fuzzy approach [Volume 1, Issue 2, 2020, Pages 25-1]
-
Gholami, TAHEREH
Relationship of Social Capital With Innovative Behavior And Competitive Advantage of Active Sports Tourism Destinations In Bushehr Province [Volume 3, Issue 4, 2023, Pages 73-49]
-
Gholipoor, Fahime
The Role of Ethical Behavior and Consumer Spiritual Well-Being in Deciding to Purchase Counterfeit Sport Goods [Volume 5, Issue 4, 2025]
-
Ghorbanpoor, Rasool
Determining The Relationship Between Brand Experience And Brand Loyalty And The Moderating Role of Demographic Variables (Case Study: Customers of Mashhad Water Parks Complex) [Volume 3, Issue 4, 2023, Pages 156-139]
-
Goharrostami, Hamidreza
Influence of green marketing on sport brand image and intention to purchase Athletes in Rasht [Volume 2, Issue 4, 2022, Pages 120-146]
-
Goharrostami, Hamid Reza
Survey factors affecting market demand of premier league soccer teams in the east azarbaijan province [Volume 1, Issue 2, 2020, Pages 75-51]
-
Goharrostami, Hamid Reza
Investigating the effect of social responsibility on Customer`s loyalty of fitness clubs with role moderating of image and reputation [Volume 3, Issue 2, 2022, Pages 60-30]
-
Golmohammadi, Hamed
Exploring the Influence of E-CRM on the innovation capabilities of sports venues: The moderating role of covid-19 [Volume 4, Issue 3, 2023, Pages 108-128]
-
Golmohammadi, Hamed
Harmonizing Theory and Experimentation: Unveiling the Potential of Multi-Grounded Theory [Volume 5, Issue 1, 2024, Pages 87-100]
-
Golmohammadi, Hamed
Identification and Analysis of Prominent Concepts in Digital Marketing and Sports [Volume 5, Issue 4, 2025]
H
-
Hadiseh, Bahrami
Examining The Environmental Behaviors of Sports Consumers: The Effect of Green Marketing Tools [Volume 3, Issue 4, 2023, Pages 117-96]
-
Hasan Safih, Falah
Fostering Co-Innovation through Value Co-Creation and Customer Knowledge in Sport Clubs: The Moderating Role of Cognitive Processing and Customers Behavioral Engagement [Volume 5, Issue 1, 2024, Pages 19-34]
-
Hatami, Maziyar
The Effect of the Mental Image of the Country of Origin of the Brand on the Formation of Brand Equity Resulting in Brand Trust in the Sports Industry (Case Study: Shiraz) [Volume 2, Issue 1, 2021, Pages 1-30]
-
Hedaei niya, Azam
The effect of deep online recommendation factors on consumer wandering with the mediating role of cognitive absorption perception in athletes consuming sports products [Volume 5, Issue 4, 2025]
-
Heidari Toupkanlou, Mohsen
Analysis Reporting and Handling Nonresponse in Sports Marketing Articles [Volume 2, Issue 3, 2021, Pages 153-178]
-
HemmatiNezhad, Mehrali
Investigating the effect of green marketing on the behavioral intentions of consumers of sports brands with the mediating role of social responsibility and brand preference [Volume 1, Issue 2, 2020, Pages 50-26]
-
HemmatiNezhad, Mehrali
Designing a model for attracting and involving people to sports tourism (Factors, challenges and strategies) [Volume 3, Issue 1, 2022, Pages 113-80]
-
HemmatiNezhad, Mehrali
The effect of e-commerce platforms with the mediating role of customer-related factors on the intention to buy sportswear [(Articles in Press)]
-
Heydari, Reza
Quantitative content analysis of brand-related research trends in the Iranian sports industry [Volume 1, Issue 4, 2021, Pages 52-22]
-
Heydari, Reza
Investigation the Identity Status of Iranian Premier League Football Clubs Fans
(A Case Study of Esteghlal Tehran Cultural and Athletic Club) [Volume 2, Issue 1, 2021, Pages 53-74]
-
Heydari, Reza
Investigating the difference in the effectiveness of different types of communication media based on the demographic characteristics of the fans of the Iranian Premier League teams [Volume 2, Issue 3, 2021, Pages 61-91]
-
Heydari, Reza
The Impact of International Sports Events on the City Brand (Case Study: Bojnourd County) [Volume 3, Issue 1, 2022, Pages 195-172]
-
Honari, Habib
The effects of green marketing drivers on the Performance of sport facilities with the mediating role of social responsibility [Volume 3, Issue 1, 2022, Pages 171-144]
-
Hosseini, Seyyed Emad
Impact of Emotions on Satisfaction Fanship and Behavioral Intention of Football Clubs of Iran's Premier League Fans [Volume 1, Issue 2, 2020, Pages 148-133]
-
Hosseini, Seyyed Emad
Determining the factors affecting the promotion of the selected sports apparel brand of the country [Volume 2, Issue 2, 2021, Pages 21-48]
-
Hossien Zaher Mohsen, Ali
Analysis and relationship between financing methods and strategic performance of Iraq football clubs [Volume 5, Issue 1, 2024, Pages 35-52]
I
-
Iraji Noghondar, Ramin
Investigating the factor structure, validity and reliability of the sustainable marketing orientation questionnaire of Mashhad sports club managers [Volume 4, Issue 3, 2023, Pages 18-36]
-
Irani, Hamid Reza
Bibliometric Analysis of The Global Trends on Sport Marketing Researches [Volume 3, Issue 1, 2022, Pages 143-114]
-
Isazadeh Dabanlou, Fatemeh
The Effect of Customer Satisfaction on E-Purchase Intention with Emphasis on the Mediating Role of Customer Loyalty (Case Study: Online Sports Stores) [Volume 4, Issue 4, 2024, Pages 19-38]
-
Izadi, Sheno
The Model of Relationship between Professional Ethics and Marketing Mix Promoting Sports Services in Private Club Managers in Kurdistan Province [Volume 2, Issue 2, 2021, Pages 71-95]
-
Izadishahnani, Farideh
Barriers and Strategies of Using Network Marketing In Sports In Iran Country [Volume 3, Issue 3, 2022, Pages 37-1]
J
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Jaberi, Akbar
Qualitative model of sports branding development with meta-synthesis approach and CIPP model [Volume 4, Issue 1, 2023, Pages 91-106]
-
Jaberi, Akbar
Phenomenology of the role of artificial intelligence marketing on increasing sales and exports of Iranian sports goods [Volume 5, Issue 2, 2024, Pages 1-15]
-
Jafari, Afsar
Explaining the Personality Characteristics and the Brand Equity of Sport Apparel [Volume 1, Issue 1, 2020, Pages 41-19]
-
Jafari, Mostafa
The role of demographic characteristics and digital literacy in the digital marketing
of sports cafes and shops [Volume 3, Issue 1, 2022, Pages 57-30]
-
Jafari, Saeed
Marketing Strategies in the Fencing Federation of the Islamic Republic of Iran Based on the 7Ps Model [Volume 4, Issue 2, 2023, Pages 129-147]
K
-
Kargar, Gholamali
Determining the market development strategy of sports jewelry industry in Iran [Volume 5, Issue 1, 2024, Pages 1-18]
-
Karimi, Javad
The Deep Relationship between Supply Chain Integration and Knowledge Absorption Capacity: A Strategic Approach to Enhancing Performance in Sports Product Development [Volume 5, Issue 2, 2024, Pages 37-52]
-
Karimianpour, Manijeh
The effect of sports motivations on the perception of fans' behavior with the mediating role of relationship quality in karate athletes in Alborz province [Volume 4, Issue 2, 2023, Pages 89-107]
-
Kashef, Seyd Mohammad
The economic value of participation in sports with different estimators for life satisfaction of Urmia people [Volume 5, Issue 3, 2024]
-
Kashif, Seyyed Mohammad
Investigating the effect of spiritual marketing and entrepreneurial orientation on sustainable competitive advantage with the mediation of marketing capability in sports complexes in Tehran province [Volume 5, Issue 3, 2024]
-
Kashtidar, Mohammad
Investigating the role of advertisements on referees' uniforms in the Premier League on brand awareness among television viewers [Volume 4, Issue 1, 2023, Pages 61-72]
-
Keshkar, Sara
The use of visual signs of sports and physical activity, as a promotional tool in Iranian and Turkish television series [Volume 1, Issue 4, 2021, Pages 151-134]
-
Keshkar, Sara
Qualitative pattern of virtual reality application in sports marketing [Volume 2, Issue 4, 2022, Pages 1-34]
-
Keshkar, Sara
Determining the market development strategy of sports jewelry industry in Iran [Volume 5, Issue 1, 2024, Pages 1-18]
-
Khabiri, Mohammad
Explaining the Personality Characteristics and the Brand Equity of Sport Apparel [Volume 1, Issue 1, 2020, Pages 41-19]
-
Khalifeh, Seyed Nemat
Explaining The Effect of Social Marketing on Motivating Sports Participation of The Elderly in East Azarbaijan Province [Volume 3, Issue 3, 2022, Pages 220-187]
-
Khalifeh, Seyed Nemat
Modeling of the role of Marketing Mix (7p) on Brand Loyalty in Fans of Nasaaji Mazandaran Club with mediating the word of mouth [Volume 5, Issue 4, 2025]
-
Khalifeh, Seyed Nemat
The effect of open innovation and social media marketing on brand authenticity of football clubs with the mediation of value creation and brand image. [Volume 5, Issue 4, 2025]
-
Khalili, Bahareh
Gender inequality in sports endorsement; Identifying the obstacles to the presence of Iranian female athletes in sports advertisements [Volume 4, Issue 1, 2023, Pages 1-12]
-
Khalili, Maryam
Analyze The Gender Factor In The Effectiveness of Advertising Using Sports on Social Networks (Case Study: Instagram) [Volume 3, Issue 3, 2022, Pages 156-129]
-
Khatibi, Amin
PresentationSolutions for the development of public sports culture with approach social marketing [Volume 4, Issue 4, 2024, Pages 57-85]
-
Khodadadi, Mohammad Rasoul
Explaining the Model of Factors Affecting Sports Tourism Demand in Iraq [(Articles in Press)]
-
Khodamoradpoor, Mozhgan
The impact of brand awareness and reputation on brand citizenship behavior with the mediating role of brand differentiation among sports goods customers [Volume 2, Issue 4, 2022, Pages 35-64]
-
Khodatari, Abbas
Identifying and prioritizing factors affecting the security of sport facilities Based on Fuzzy Delphi and MADM [Volume 1, Issue 3, 2020, Pages 50-26]
-
Khodsparast, Siavash
The Impact of Corporate Social Responsibility Measures on Brand Love for Sport Teams [Volume 2, Issue 3, 2021, Pages 123-152]
-
Khoram, Mohamad hasan
The Effect of the Mental Image of the Country of Origin of the Brand on the Formation of Brand Equity Resulting in Brand Trust in the Sports Industry (Case Study: Shiraz) [Volume 2, Issue 1, 2021, Pages 1-30]
-
Khoshbakhti, Jafar
Construction and Validation of a Mixed Assessment Tool for Social Marketing of School Sports Based on Morris and Clarkson's Model [Volume 4, Issue 3, 2023, Pages 53-74]
-
Khosravi, Sakineh
The role of psychological ownership in satisfying the psychological needs and customers’ happiness feeling of private sports clubs in Gonbad Kavous city [Volume 2, Issue 3, 2021, Pages 179-204]
-
Khosravizadeh, Esfandiar
The Effectiveness of teaching the Entrepreneurship Course on Entrepreneurial Personality Characteristics and the Entrepreneurial Intent of undergraduate Students of Sports Sciences [Volume 2, Issue 1, 2021, Pages 156-180]
-
Khosravizadeh, Esfandyar
Environmental analysis and codifying wrestling development strategies (Case study: Lorestan Province wrestling board) [Volume 1, Issue 1, 2020, Pages 63-42]
-
Khosromanesh, Rahim
Strategic analysis of developing Iran's active sports tourism [Volume 4, Issue 1, 2023, Pages 73-90]
-
Kiani, Mohammadsaeid
The effect of aesthetic factors and service quality on perceived value of loyalty and customer satisfaction (Case study of Kermanshah pools) [Volume 3, Issue 2, 2022, Pages 88-61]
-
Kiani, Roohollah
Modeling of the role of Marketing Mix (7p) on Brand Loyalty in Fans of Nasaaji Mazandaran Club with mediating the word of mouth [Volume 5, Issue 4, 2025]
-
Kohandel, Mehdi
The role of Sportscape on Service Experience of Football Spectators (case of Azadi stadium) [Volume 3, Issue 2, 2022, Pages 150-121]
-
Kozehcian, Hashem
Analyze The Gender Factor In The Effectiveness of Advertising Using Sports on Social Networks (Case Study: Instagram) [Volume 3, Issue 3, 2022, Pages 156-129]
L
-
Latififard, Mahdi
The Impact of Cognitive Component on Affective Component of Team Reputation: Emphasizing on Difference Between Viewers And Spectators of Persian Gulf Pro League [Volume 3, Issue 4, 2023, Pages 138-118]
-
Lotfi Fard Shokarlo, Sakineh
Investigating the effect of spiritual marketing and entrepreneurial orientation on sustainable competitive advantage with the mediation of marketing capability in sports complexes in Tehran province [Volume 5, Issue 3, 2024]
M
-
Mahmoudi, Ahmad
The Effect of Marketing Capabilities on Creating Competitive Advantage for Sport Clubs in the Days of the COVID_ 19 Pandemic [Volume 4, Issue 2, 2023, Pages 72-88]
-
Mahmoudi, Ahmad
Exploring the factors influencing the design of health and fitness applications with an emphasis on the needs of sports users [Volume 5, Issue 3, 2024]
-
Mahmoudian, Abed
Analysis Reporting and Handling Nonresponse in Sports Marketing Articles [Volume 2, Issue 3, 2021, Pages 153-178]
-
Malek, Anahita
Testing the model of influencing factors on fans' supportive behaviors of the Persepolis club brand [Volume 5, Issue 3, 2024]
-
Manouchehri, Jasem
Factors Affecting participation in Offline Sport Events of Sumo, Petanque and O-Sport during COVID-19 Pandemic [Volume 4, Issue 3, 2023, Pages 1-17]
-
Marefati, Akbar
The Role of Ethical Behavior and Consumer Spiritual Well-Being in Deciding to Purchase Counterfeit Sport Goods [Volume 5, Issue 4, 2025]
-
Mehri, Saman
Analyzing Liverpool FC website through fan management prespective [Volume 5, Issue 2, 2024, Pages 69-87]
-
Mirani, Kaveh
The effect of the perceived value of sports and non-sports products on the purchase intention of According to the mental involvement of the Congruence Endorse [(Articles in Press)]
-
Moattar, Ali
The Moderator Role of Social Media in Relation between the Services Quality and Satisfaction with the Customer Behavioral Intention in Swimming Clubs [Volume 3, Issue 3, 2022, Pages 186-157]
-
Moemeni far, Fahime
Presenting framework for the Islamic marketing to consumers of sports goods in virtual space [(Articles in Press)]
-
Mohamadi Turkmani, Ehsan
Ecological-Humanitical Feasibility of Sports-Ecotourism Development in Desert Areas (Case Study: Qom Province) [Volume 2, Issue 1, 2021, Pages 100-130]
-
Mohammadi, Fereshteh
The Deep Relationship between Supply Chain Integration and Knowledge Absorption Capacity: A Strategic Approach to Enhancing Performance in Sports Product Development [Volume 5, Issue 2, 2024, Pages 37-52]
-
Mohammadi, forough
he Effect of Digital Entrepreneurship on the Development of the Marketing Mix of Professional Sports Clubs in the Southern and Central Cities of Iraq [Volume 4, Issue 4, 2024, Pages 39-56]
-
Mohammadi Torkamani, Hojjat
Ecological-Humanitical Feasibility of Sports-Ecotourism Development in Desert Areas (Case Study: Qom Province) [Volume 2, Issue 1, 2021, Pages 100-130]
-
Moharamzadeh, Mehrdad
Investigating Strategies for Attracting Sponsors in Iranian Professional Volleyball [Volume 2, Issue 2, 2021, Pages 49-70]
-
Moharram Zadeh, Mehrdad
The relationship between social media marketing and customer satisfaction of sports recreation centers [Volume 1, Issue 4, 2021, Pages 133-116]
-
Mohseni seresht, Tahere
A Critique Review of the book Sports marketing management [Volume 5, Issue 1, 2024, Pages 53-68]
-
Mondalizadeh, Zeinab
The Effectiveness of teaching the Entrepreneurship Course on Entrepreneurial Personality Characteristics and the Entrepreneurial Intent of undergraduate Students of Sports Sciences [Volume 2, Issue 1, 2021, Pages 156-180]
-
Moradi, Erfan
Validation of the Persian version of the Emotional Experiences of Sports Fans Questionnaire [Volume 1, Issue 4, 2021, Pages 21-1]
-
Moradi, Mohammadreza
The Effect of Strategic Thinking of Managers on Service Quality in Sport Clubs in Karaj [Volume 1, Issue 1, 2020, Pages 85-64]
-
Moradi, Mohammadreza
The Effect of the Mental Image of the Country of Origin of the Brand on the Formation of Brand Equity Resulting in Brand Trust in the Sports Industry (Case Study: Shiraz) [Volume 2, Issue 1, 2021, Pages 1-30]
-
Moshkelgosha, Elham
Future Study of Influential Forces on Sportswear Brand in Iran with an Emphasis on Uncertainties in the horizon of 2035 [Volume 5, Issue 4, 2025]
-
Mostahfezian, Mina
Analyzing the improvement of economic governance in the country's sports with reference to marketing factors [(Articles in Press)]
-
Mostahfezian,, Mina
Examining The Environmental Behaviors of Sports Consumers: The Effect of Green Marketing Tools [Volume 3, Issue 4, 2023, Pages 117-96]
-
Mousavi, Esfandiyar
Identifying the investment opportunities of the private sector in sports in Alborz province [Volume 4, Issue 4, 2024, Pages 119-139]
-
Movahed, Seyed Mohammad Reza
The Role of Ethical Behavior of Sports Store Employees in Consumer Immediate Purchasing Behavior: Mediated by Trust and Positive Emotional Response [Volume 2, Issue 3, 2021, Pages 26-60]
N
-
Naderyan, Masoud
Presenting strategies for developing the Iranian handball market [Volume 2, Issue 4, 2022, Pages 98-119]
-
Naghizadeh-Baghi, Abbas
The Effect of Customer Satisfaction on E-Purchase Intention with Emphasis on the Mediating Role of Customer Loyalty (Case Study: Online Sports Stores) [Volume 4, Issue 4, 2024, Pages 19-38]
-
Naghizadeh-Baghi, Mehdi
The Effect of Customer Satisfaction on E-Purchase Intention with Emphasis on the Mediating Role of Customer Loyalty (Case Study: Online Sports Stores) [Volume 4, Issue 4, 2024, Pages 19-38]
-
Najarian, Mehdi
Explaining the Personality Characteristics and the Brand Equity of Sport Apparel [Volume 1, Issue 1, 2020, Pages 41-19]
-
Naseh, Meysam
Barriers of Long-Term Relationship between Iran Football Pro League Clubs and Sponsor Companies and Organizations [Volume 1, Issue 3, 2020, Pages 25-1]
-
Nasimi, Mohammad Ali
Provide content marketing model of in sports E-business with the grounded theory approach [Volume 5, Issue 1, 2024, Pages 101-121]
-
Nasirpour, Mohana
The Impact of Observability and Compatibility on Consumers' Attitudes Towards AI-Generated Sports Marketing Content and Its Effect on Purchase Intent [(Articles in Press)]
-
Nasr Esfahani, Davood
Two Plausible Stories of the Future of the Sports Industry Emphasizing the Role of Sports Startups: Scenario Writing [Volume 5, Issue 4, 2025]
-
Navidara, Parvaneh
Model of the relationship between internal marketing and customer orientation with the mediating role of work motivation of General Sport and Young offices employments of west provinces of Iran [Volume 4, Issue 4, 2024, Pages 101-118]
-
Nazari, Leila
A Critique Review of the book Sports marketing management [Volume 5, Issue 1, 2024, Pages 53-68]
-
Nazari, Rasool
Fourmulation Model of blue ocean strategy in Sport Clubs [Volume 1, Issue 1, 2020, Pages 128-110]
-
Nazari, Rasool
Presenting strategies for developing the Iranian handball market [Volume 2, Issue 4, 2022, Pages 98-119]
-
Nazari, Rasool
Presenting the active lifestyle model of the Iranian society with an economic approach and sports business: contribution to the gross national product [Volume 5, Issue 3, 2024]
-
Nazari, Samaneh
Investigating the effect of social responsibility on Customer`s loyalty of fitness clubs with role moderating of image and reputation [Volume 3, Issue 2, 2022, Pages 60-30]
-
Nazarian, Ali
Sustainable performance of sports business: The role of technological intelligence and the mediating effects of organizational agility and customer agility capabilities [Volume 4, Issue 4, 2024, Pages 1-18]
-
Nazari Torshizi, Ahmad
The Impact of International Sports Events on the City Brand (Case Study: Bojnourd County) [Volume 3, Issue 1, 2022, Pages 195-172]
-
Nazemi, Ali
The Effect of Green Marketing on Purchase Intention of Customers to Sports Products with Mediating Role of Brand Image [Volume 2, Issue 4, 2022, Pages 177-198]
-
Nikoabadi, Hamied
Presenting the active lifestyle model of the Iranian society with an economic approach and sports business: contribution to the gross national product [Volume 5, Issue 3, 2024]
-
Noorbakhash, Mahvash
Explaining The Effect of Social Marketing on Motivating Sports Participation of The Elderly in East Azarbaijan Province [Volume 3, Issue 3, 2022, Pages 220-187]
-
Noorbakhsh, Parivash
Explaining The Effect of Social Marketing on Motivating Sports Participation of The Elderly in East Azarbaijan Province [Volume 3, Issue 3, 2022, Pages 220-187]
-
Normandipour, Vahid
Bibliometric Analysis of The Global Trends on Sport Marketing Researches [Volume 3, Issue 1, 2022, Pages 143-114]
-
Norouzi Seyed Hosseini, Rasool
Relationship between decision-making styles and social power of consumers of table tennis sports brands (comparison of domestic and foreign brands) [Volume 4, Issue 2, 2023, Pages 20-47]
-
Norouzi Seyed hossini, Rasool
Relationship serious leisure and leisure satisfaction mediated by recreational involvement in amateur Volleyball athletes [Volume 3, Issue 2, 2022, Pages 120-89]
-
Noudehi, Mohammadali
Identifying and Ranking The Components of Sports Business Development In Golestan Province [Volume 3, Issue 3, 2022, Pages 128-99]
-
Nouri, Mohammad seayvan
Investigating Strategies for Attracting Sponsors in Iranian Professional Volleyball [Volume 2, Issue 2, 2021, Pages 49-70]
-
Nouri, Mohammad seayvan
Strategies for obtaining and hosting sports events in Iran
Case study: World military games (cism) [Volume 4, Issue 1, 2023, Pages 45-59]
O
-
Omidi, Alireza
The Effect of Strategic Thinking of Managers on Service Quality in Sport Clubs in Karaj [Volume 1, Issue 1, 2020, Pages 85-64]
P
-
Pashaie, Sajjad
Exploring the Influence of E-CRM on the innovation capabilities of sports venues: The moderating role of covid-19 [Volume 4, Issue 3, 2023, Pages 108-128]
-
Pashaie, Sajjad
Harmonizing Theory and Experimentation: Unveiling the Potential of Multi-Grounded Theory [Volume 5, Issue 1, 2024, Pages 87-100]
-
Pashaie, Sajjad
The Deep Relationship between Supply Chain Integration and Knowledge Absorption Capacity: A Strategic Approach to Enhancing Performance in Sports Product Development [Volume 5, Issue 2, 2024, Pages 37-52]
-
Pashaie, Sajjad
Identification and Analysis of Prominent Concepts in Digital Marketing and Sports [Volume 5, Issue 4, 2025]
-
Pashaie, Sajjad
The Impact of Observability and Compatibility on Consumers' Attitudes Towards AI-Generated Sports Marketing Content and Its Effect on Purchase Intent [(Articles in Press)]
-
Pashazadeh, Saeid
Identifying the functions of social media marketing strategies of Iran's premier football league clubs [(Articles in Press)]
-
PORGHOLI, AMIN
Explaining the factors affecting intelligence in sports internet businesses [(Articles in Press)]
-
Pourkiani, Mohammad
Impact of Emotions on Satisfaction Fanship and Behavioral Intention of Football Clubs of Iran's Premier League Fans [Volume 1, Issue 2, 2020, Pages 148-133]
-
Poursoltani Zarandi, Hosein
Meta-analysis of the relationship between service quality and customer satisfaction
in sports organizations [Volume 2, Issue 3, 2021, Pages 1-25]
-
Poursoltani Zarandi, Hosein
Application of statistical software in quantitative sports marketing studies [Volume 3, Issue 1, 2022, Pages 29-1]
-
Poursoltani Zarandi, Hosein
Test of The Role of Satisfaction Mediation Model In The Causal Relationship of Entrepreneurial Marketing With The Desire To Re-Attend Customers of Sports Complexes In Karaj [Volume 3, Issue 4, 2023, Pages 48-24]
-
Poursoltani Zarandi, Hosein
The role of market orientation in the relationship between innovation culture and the development of Nike brand marketing strategy in Shiraz [Volume 4, Issue 1, 2023, Pages 13-29]
-
Poursoltani Zarandi, Hosein
The effect of sports motivations on the perception of fans' behavior with the mediating role of relationship quality in karate athletes in Alborz province [Volume 4, Issue 2, 2023, Pages 89-107]
-
Poursoltani Zarandi, Hosein
Designing a sensory marketing model with emotional attachment to the brand and satisfaction with the sensory experience of customers of sports pools in Alborz province [Volume 5, Issue 2, 2024, Pages 105-120]
-
Poursoltani Zarandi, Hosein
The Relationship between Cultural Values and Clothing Customer Behavior Considering the Media of Brand Selection (Case Study: Khuzestan Technique Sports Clothing) [(Articles in Press)]
-
Pouryousefi, Kobra
Investigating the effect of social responsibility on Customer`s loyalty of fitness clubs with role moderating of image and reputation [Volume 3, Issue 2, 2022, Pages 60-30]
-
Purkiani, Mohammad
Identifying and prioritizing the causes of customer loyalty to the Iranian sportswear brand with the AHP approach [Volume 1, Issue 1, 2020, Pages 149-129]
R
-
Rafiei, Narges
Providing a Conceptual Model to Counteract Brand Decline
in Professional Sports Clubs in Iran [(Articles in Press)]
-
Rahimi, Ghasem
Providing a Conceptual Model to Counteract Brand Decline
in Professional Sports Clubs in Iran [(Articles in Press)]
-
RahimiKalour, Hosein
The Role of Ethical Behavior of Sports Store Employees in Consumer Immediate Purchasing Behavior: Mediated by Trust and Positive Emotional Response [Volume 2, Issue 3, 2021, Pages 26-60]
-
Rahmani, Yasaman
Analysis the content of online sales sites of sports products [Volume 2, Issue 2, 2021, Pages 1-20]
-
Rahmaty, Maryam
Provide content marketing model of in sports E-business with the grounded theory approach [Volume 5, Issue 1, 2024, Pages 101-121]
-
Rajabi, Vahid
Analyzing the improvement of economic governance in the country's sports with reference to marketing factors [(Articles in Press)]
-
Ramezaninezhad, Rahim
Influence of green marketing on sport brand image and intention to purchase Athletes in Rasht [Volume 2, Issue 4, 2022, Pages 120-146]
-
Ramzaninejad, Rahim
Survey factors affecting market demand of premier league soccer teams in the east azarbaijan province [Volume 1, Issue 2, 2020, Pages 75-51]
-
Ranjbar, Nader
Strategic analysis of developing Iran's active sports tourism [Volume 4, Issue 1, 2023, Pages 73-90]
-
Rasekh, Nazanin
Marketing Strategies in the Fencing Federation of the Islamic Republic of Iran Based on the 7Ps Model [Volume 4, Issue 2, 2023, Pages 129-147]
-
Rasooli, Mehdi
role of the Corona crisis on the marketing method in the sports organizations [Volume 4, Issue 4, 2024, Pages 86-100]
-
Rasooli, Mehdi
Analyzing Liverpool FC website through fan management prespective [Volume 5, Issue 2, 2024, Pages 69-87]
-
Rayner, Mike
The effect of loyalty to the national team on the level of risk-taking of Iranian tourists towards the host of the Asian Cup (2019 UAE) [Volume 3, Issue 2, 2022, Pages 177-151]
-
Religious autonomy, Maryam
Assessing the efficiency of Alborz sport Concils by Data Envelopment Analysis Approach [Volume 1, Issue 3, 2020, Pages 104-73]
-
Rezaei, Fateme
The effects of green marketing drivers on the Performance of sport facilities with the mediating role of social responsibility [Volume 3, Issue 1, 2022, Pages 171-144]
-
Rezaei Pandari, Abbas
Assessing the efficiency of Alborz sport Concils by Data Envelopment Analysis Approach [Volume 1, Issue 3, 2020, Pages 104-73]
-
Reza Shaji, Reza
Test of The Role of Satisfaction Mediation Model In The Causal Relationship of Entrepreneurial Marketing With The Desire To Re-Attend Customers of Sports Complexes In Karaj [Volume 3, Issue 4, 2023, Pages 48-24]
-
Roozbahani, Mahboobeh
Model of the relationship between internal marketing and customer orientation with the mediating role of work motivation of General Sport and Young offices employments of west provinces of Iran [Volume 4, Issue 4, 2024, Pages 101-118]
S
-
Saadababi, Faeze
The Impact of International Sports Events on the City Brand (Case Study: Bojnourd County) [Volume 3, Issue 1, 2022, Pages 195-172]
-
Saadat, Mohammadsadegh
The Effect of Strategic Thinking of Managers on Service Quality in Sport Clubs in Karaj [Volume 1, Issue 1, 2020, Pages 85-64]
-
Saadatmandi, Javad
prioritize and analyze the role of marketing mix elements on the income level of private sports facilities in Qom Province [Volume 2, Issue 3, 2021, Pages 92-122]
-
Sadeghi, Arezoo
The use of visual signs of sports and physical activity, as a promotional tool in Iranian and Turkish television series [Volume 1, Issue 4, 2021, Pages 151-134]
-
Sadeghi, Maryam
Gender inequality in sports endorsement; Identifying the obstacles to the presence of Iranian female athletes in sports advertisements [Volume 4, Issue 1, 2023, Pages 1-12]
-
Saeedi, Elham
Identifying the investment opportunities of the private sector in sports in Alborz province [Volume 4, Issue 4, 2024, Pages 119-139]
-
Saeidi Majd, Naghmeh
Identifying and prioritizing factors affecting the security of sport facilities Based on Fuzzy Delphi and MADM [Volume 1, Issue 3, 2020, Pages 50-26]
-
Safarian, Shiva
Provide content marketing model of in sports E-business with the grounded theory approach [Volume 5, Issue 1, 2024, Pages 101-121]
-
Saffari, Marjan
Analyze The Gender Factor In The Effectiveness of Advertising Using Sports on Social Networks (Case Study: Instagram) [Volume 3, Issue 3, 2022, Pages 156-129]
-
Saffari, Marjan
The Impact of Cognitive Component on Affective Component of Team Reputation: Emphasizing on Difference Between Viewers And Spectators of Persian Gulf Pro League [Volume 3, Issue 4, 2023, Pages 138-118]
-
Salari, Reyhane
Investigating the difference in the effectiveness of different types of communication media based on the demographic characteristics of the fans of the Iranian Premier League teams [Volume 2, Issue 3, 2021, Pages 61-91]
-
Salari, Taktom
The role of demographic characteristics and digital literacy in the digital marketing
of sports cafes and shops [Volume 3, Issue 1, 2022, Pages 57-30]
-
Salehi, Saadatollah
prioritize and analyze the role of marketing mix elements on the income level of private sports facilities in Qom Province [Volume 2, Issue 3, 2021, Pages 92-122]
-
Salem Hasan, Anvar
he Effect of Digital Entrepreneurship on the Development of the Marketing Mix of Professional Sports Clubs in the Southern and Central Cities of Iraq [Volume 4, Issue 4, 2024, Pages 39-56]
-
Salimi, Mehdi
Presenting the active lifestyle model of the Iranian society with an economic approach and sports business: contribution to the gross national product [Volume 5, Issue 3, 2024]
-
Sameni keivani, Farshad
The effect of economic factors on government and household sports expenses in Iran [Volume 5, Issue 2, 2024, Pages 88-104]
-
SAMENI KEIVANI, FARIBA
The effect of economic factors on government and household sports expenses in Iran [Volume 5, Issue 2, 2024, Pages 88-104]
-
SAMIE, SEPIDE
Investigating the effect of assertiveness and self-esteem on customers' intention to repurchase through the mediation of jealousy and love for the brand and active interaction with the brand [Volume 2, Issue 2, 2021, Pages 96-126]
-
Seifpanahi Shabani, Jabar
The role of demographic characteristics and digital literacy in the digital marketing
of sports cafes and shops [Volume 3, Issue 1, 2022, Pages 57-30]
-
Seyed Alinezhad, azadeh
The effect of agile marketing on behavioral intentions with the mediating role of customer trust and competitive advantage of sports products [Volume 5, Issue 4, 2025]
-
Seyyed Aameri, Mir hasan
Investigating the effect of spiritual marketing and entrepreneurial orientation on sustainable competitive advantage with the mediation of marketing capability in sports complexes in Tehran province [Volume 5, Issue 3, 2024]
-
Shabani, Mahya
Determining the market development strategy of sports jewelry industry in Iran [Volume 5, Issue 1, 2024, Pages 1-18]
-
Shahbazpour, Leila
Designing a model for attracting and involving people to sports tourism (Factors, challenges and strategies) [Volume 3, Issue 1, 2022, Pages 113-80]
-
Shahbazpour, Leila
The effect of aesthetic factors and service quality on perceived value of loyalty and customer satisfaction (Case study of Kermanshah pools) [Volume 3, Issue 2, 2022, Pages 88-61]
-
Shahlaee Bagheri, Javad
Predicting the retention of customers of sport gym using the K-nearest neighbor algorithm [Volume 5, Issue 1, 2024, Pages 69-86]
-
Shahmansoori, Ezatollah
Environmental analysis and codifying wrestling development strategies (Case study: Lorestan Province wrestling board) [Volume 1, Issue 1, 2020, Pages 63-42]
-
Shahmansouri, Ezatollah
prioritize and analyze the role of marketing mix elements on the income level of private sports facilities in Qom Province [Volume 2, Issue 3, 2021, Pages 92-122]
-
Shajie, Reza
The Relationship between Cultural Values and Clothing Customer Behavior Considering the Media of Brand Selection (Case Study: Khuzestan Technique Sports Clothing) [(Articles in Press)]
-
Shooshi nasab, Parvin
The Role of Social Media on Online Brand Community Identification And Loyalty of Mashhad Sports Club Customers [Volume 3, Issue 3, 2022, Pages 67-38]
-
Siahsarani Kojuri, Mohammad Ali
Analysis of consumer behavior in fitness clubs based on 7P of marketing mix [Volume 5, Issue 3, 2024]
-
Siavoshi, Mohammad
Model of the relationship between internal marketing and customer orientation with the mediating role of work motivation of General Sport and Young offices employments of west provinces of Iran [Volume 4, Issue 4, 2024, Pages 101-118]
-
Solaimany, Khaled
Measure the validity and reliability of the curiosity of sports fans [Volume 4, Issue 1, 2023, Pages 31-43]
-
Soltan Hosseini, Mohammad
Providing a Conceptual Model to Counteract Brand Decline
in Professional Sports Clubs in Iran [(Articles in Press)]
-
Soltani, Hasan
role of the Corona crisis on the marketing method in the sports organizations [Volume 4, Issue 4, 2024, Pages 86-100]
-
Sultan Hosseini, Mohammad
Analyzing the improvement of economic governance in the country's sports with reference to marketing factors [(Articles in Press)]
T
-
Tahamtan, Hamidreza
The effect of green marketing mix on the behavioral dimensions of green brand equity of sports products [Volume 4, Issue 3, 2023, Pages 37-52]
-
Talebpour, Mahdi
The Impact of International Sports Events on the City Brand (Case Study: Bojnourd County) [Volume 3, Issue 1, 2022, Pages 195-172]
-
Taql, Maryam
The role of market orientation in the relationship between innovation culture and the development of Nike brand marketing strategy in Shiraz [Volume 4, Issue 1, 2023, Pages 13-29]
-
Tari, sajad
Environmental analysis and codifying wrestling development strategies (Case study: Lorestan Province wrestling board) [Volume 1, Issue 1, 2020, Pages 63-42]
-
Tariverdi, Ahmad
Analysis of Factors influencing customer decisions in choose a sports club with an emphasis on marketing mix [Volume 1, Issue 3, 2020, Pages 154-133]
-
Tongtakabi, Mahdi
Future Study of Influential Forces on Sportswear Brand in Iran with an Emphasis on Uncertainties in the horizon of 2035 [Volume 5, Issue 4, 2025]
V
-
Vahdatipour, Aliasghar
Strategies for obtaining and hosting sports events in Iran
Case study: World military games (cism) [Volume 4, Issue 1, 2023, Pages 45-59]
-
Varmaghani, Maryam
E-marketing: Adoption and Implementation in Sport Tourism of Kurdistan Province [Volume 1, Issue 2, 2020, Pages 99-76]
-
Varmaghani, Sara
E-marketing: Adoption and Implementation in Sport Tourism of Kurdistan Province [Volume 1, Issue 2, 2020, Pages 99-76]
-
Veisi, Korosh
The Model of Relationship between Professional Ethics and Marketing Mix Promoting Sports Services in Private Club Managers in Kurdistan Province [Volume 2, Issue 2, 2021, Pages 71-95]
-
Veisi, Korosh
Presenting a Model of Motivational Marketing in Sports with the Approach of Grounded Theory [Volume 5, Issue 4, 2025]
-
Veisia, Esamaeel
PresentationSolutions for the development of public sports culture with approach social marketing [Volume 4, Issue 4, 2024, Pages 57-85]
Y
-
Yaghobi, Ali
Relationship between green marketing and the ethical measures of producers with the loyalty of sports products customers [Volume 2, Issue 4, 2022, Pages 65-97]
-
Yazdani, Farshad
Relationship between green marketing and the ethical measures of producers with the loyalty of sports products customers [Volume 2, Issue 4, 2022, Pages 65-97]
-
Yektayar, Mozafar
The effect of attachment to the event on the behavioral intentions of Premier League spectators with the mediating role of satisfaction and sense of place [Volume 2, Issue 1, 2021, Pages 75-99]
-
Yoosefy, Bahram
Identifying the factors of the Premier Football League’s development of the Islamic Republic of Iran with a Delphi-fuzzy approach [Volume 1, Issue 2, 2020, Pages 25-1]
-
Yousefy, Bahram
Prioritizing the associative consequences of old sports brands [Volume 4, Issue 3, 2023, Pages 75-89]
Z
-
Zafari, Meysam
The Impact of Self Congruity and Reliability on Brand and Product Attachment and Customer Loyalty to Sports Brands [Volume 3, Issue 2, 2022, Pages 205-178]
-
Zakizadeh, Seyed Bahador
Modeling of the role of Marketing Mix (7p) on Brand Loyalty in Fans of Nasaaji Mazandaran Club with mediating the word of mouth [Volume 5, Issue 4, 2025]
-
ZAMANI, SHAHOO
Testing the model of influencing factors on fans' supportive behaviors of the Persepolis club brand [Volume 5, Issue 3, 2024]
-
Zare, zahra
role of the Corona crisis on the marketing method in the sports organizations [Volume 4, Issue 4, 2024, Pages 86-100]
-
Zarei, Azim
E-marketing: Adoption and Implementation in Sport Tourism of Kurdistan Province [Volume 1, Issue 2, 2020, Pages 99-76]
-
Zarsineh, Fatemeh
Gender inequality in sports endorsement; Identifying the obstacles to the presence of Iranian female athletes in sports advertisements [Volume 4, Issue 1, 2023, Pages 1-12]
-
Ziaei ghochan atigh, Neda
The Role of Social Media on Online Brand Community Identification And Loyalty of Mashhad Sports Club Customers [Volume 3, Issue 3, 2022, Pages 67-38]
-
Zohrehvandian, Karim
The Effect of Marketing Capabilities on Creating Competitive Advantage for Sport Clubs in the Days of the COVID_ 19 Pandemic [Volume 4, Issue 2, 2023, Pages 72-88]
-
Zolfi, Hamidreza
Identification and Analysis of Prominent Concepts in Digital Marketing and Sports [Volume 5, Issue 4, 2025]
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