Sport Marketing Studies

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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z ALL

A

  • Absorptive Capacity The Deep Relationship between Supply Chain Integration and Knowledge Absorption Capacity: A Strategic Approach to Enhancing Performance in Sports Product Development [Volume 5, Issue 2, 2024, Pages 37-52]

  • Adventure Development of a Model for the Obstacles to Marketing Adventure Sports Tourism in Iran [Volume 6, Issue 4, 2025, Pages 27-47]

  • Adventure tourism Strategic analysis of developing Iran's active sports tourism [Volume 4, Issue 1, 2023, Pages 73-90]

  • Adventure tourism Designing the Development Model of Adventure Sports Tourism in Iran: Analysis of Requirements and Consequences [Volume 7, Issue 1, 2026, Pages 1-17]

  • Advertising Investigating Strategies for Attracting Sponsors in Iranian Professional Volleyball [Volume 2, Issue 2, 2021, Pages 49-70]

  • Advertising Designing advertising patterns through social media, in order to influence the desire of customers of sports products [Volume 4, Issue 2, 2023, Pages 1-19]

  • Advertising Investigating the role of advertisements on referees' uniforms in the Premier League on brand awareness among television viewers [Volume 4, Issue 1, 2023, Pages 61-72]

  • Advertising Awareness The mediator role of brand-awareness and brand image in the realtionship between the advertisment-awareness and the brand equity [Volume 1, Issue 3, 2020, Pages 190-155]

  • Advertising Using Sport Analyze The Gender Factor In The Effectiveness of Advertising Using Sports on Social Networks (Case Study: Instagram) [Volume 3, Issue 3, 2022, Pages 156-129]

  • Advocacy Behavior The Impact of Cognitive and Affective Engagement on Sports Fan Evangelism: The Mediating Role of Brand Love (Case Study: Iranian Premier League Football Teams) [(Articles in Press)]

  • Aesthetics The effect of aesthetic factors and service quality on perceived value of loyalty and customer satisfaction (Case study of Kermanshah pools) [Volume 3, Issue 2, 2022, Pages 88-61]

  • Affective Engagement The Impact of Cognitive and Affective Engagement on Sports Fan Evangelism: The Mediating Role of Brand Love (Case Study: Iranian Premier League Football Teams) [(Articles in Press)]

  • Agile marketing The Impact of Agile Marketing on Behavioral Intentions: Examining the Mediating Roles of Customer Trust and the Competitive Advantage of Sports Products [Volume 7, Issue 1, 2026, Pages 52-63]

  • Alborz Assessing the efficiency of Alborz sport Concils by Data Envelopment Analysis Approach [Volume 1, Issue 3, 2020, Pages 104-73]

  • Amateur athletes Relationship serious leisure and leisure satisfaction mediated by recreational involvement in amateur Volleyball athletes [Volume 3, Issue 2, 2022, Pages 120-89]

  • Ambush Marketing Revealing Trends in Olympic Games Marketing: A Bibliometric Perspective [Volume 6, Issue 4, 2025, Pages 48-65]

  • Artificial intelligence marketing" Phenomenology of the role of artificial intelligence marketing on increasing sales and exports of Iranian sports goods [Volume 5, Issue 2, 2024, Pages 1-15]

  • Athlete Endorsements The Effect of the Perceived Value of Sports and Non-Sports Products on Customers’ Purchase Intention Based on the Mental Involvement in Endorser–Product Congruence [Volume 6, Issue 3, 2025, Pages 52-66]

  • Athlete Endorsements Revealing Trends in Olympic Games Marketing: A Bibliometric Perspective [Volume 6, Issue 4, 2025, Pages 48-65]

  • Athletes Influence of green marketing on sport brand image and intention to purchase Athletes in Rasht [Volume 2, Issue 4, 2021, Pages 120-146]

  • Athletes Creating Branding for Athletes: A New Model in the Age of Social Media [(Articles in Press)]

  • Attraction Designing a Model for the Impact of Guerrilla Marketing on Attracting Customers of Sports Stores via an Agent-Based Simulation Approach [Volume 4, Issue 2, 2023, Pages 107-127]

  • Augmented reality Paradigm model of sports audience interactions in sports events using virtual reality and augmented reality [Volume 4, Issue 3, 2023, Pages 90-107]

  • Authenticity Prioritizing the associative consequences of old sports brands [Volume 4, Issue 3, 2023, Pages 75-89]

B

  • Barriers and Solutions Development of a Model for the Obstacles to Marketing Adventure Sports Tourism in Iran [Volume 6, Issue 4, 2025, Pages 27-47]

  • Behavioral Tendencies Influence of the return of spectators from the physical quality of football stadiums with the mediation of satisfaction [Volume 4, Issue 2, 2023, Pages 47-71]

  • Behavior Change Applying Social Marketing to Promote Children's Physical Literacy: A Structural-Interpretive Model [(Articles in Press)]

  • Benefits of online viewing A Qualitative Study for Developing an Indigenous Theory of Mediated Sport Consumption in Iran Using the Grounded Theory Approach [(Articles in Press)]

  • Bibliometric Analysis Bibliometric Analysis of The Global Trends on Sport Marketing Researches [Volume 3, Issue 1, 2022, Pages 143-114]

  • Bibliometric Analysis Revealing Trends in Olympic Games Marketing: A Bibliometric Perspective [Volume 6, Issue 4, 2025, Pages 48-65]

  • Blue places The effect of aesthetic factors and service quality on perceived value of loyalty and customer satisfaction (Case study of Kermanshah pools) [Volume 3, Issue 2, 2022, Pages 88-61]

  • Bodybuilding club The Role of Social Media on Online Brand Community Identification And Loyalty of Mashhad Sports Club Customers [Volume 3, Issue 3, 2022, Pages 67-38]

  • Bojnourd The Impact of International Sports Events on the City Brand (Case Study: Bojnourd County) [Volume 3, Issue 1, 2022, Pages 195-172]

  • Brady Model Comparison of Salary Status and Facilities Paid to Iranian Premier League Football Referees and Selected Countries of the World [Volume 7, Issue 1, 2026, Pages 34-51]

  • Brand Association Prioritizing the associative consequences of old sports brands [Volume 4, Issue 3, 2023, Pages 75-89]

  • Brand culture Identification of Grounds for Developing Brand Culture in Sports Organizations [(Articles in Press)]

  • Brand equity Explaining the Personality Characteristics and the Brand Equity of Sport Apparel [Volume 1, Issue 1, 2020, Pages 41-19]

  • Brand equity The mediator role of brand-awareness and brand image in the realtionship between the advertisment-awareness and the brand equity [Volume 1, Issue 3, 2020, Pages 190-155]

  • Brand equity The Impact of Electronic Word-of-Mouth (eWOM) Marketing on Brand Equity in Sports Businesses [Volume 7, Issue 2, 2026]

  • Brand equity The Role of Relationship Marketing on Brand Equity: The Mediating Role of Brand Identification and Brand Experience (A Case Study of Isfahan Fitness Clubs) [Volume 6, Issue 2, 2025, Pages 1-14]

  • Brand equity The Impact of Sports Sponsorship on Brand Equity: A Study of Rightel, Irancell and Hamrahe Aval Mobile Network Operators [Volume 7, Issue 2, 2026, Pages 17-30]

  • Brand equity The Impact of Customer Engagement on Brand Equity of Sports Clubs with Emphasis on Brand Trust and Brand Identity [(Articles in Press)]

  • Brand Evangelism The impact of brand symbolism on brand evangelism behavior among the supporters of Persepolis Club [Volume 6, Issue 2, 2025, Pages 15-29]

  • Brand evidence The impact of brand awareness and reputation on brand citizenship behavior with the mediating role of brand differentiation among sports goods customers [Volume 2, Issue 4, 2021, Pages 35-64]

  • Brand experience Determining The Relationship Between Brand Experience And Brand Loyalty And The Moderating Role of Demographic Variables (Case Study: Customers of Mashhad Water Parks Complex) [Volume 3, Issue 4, 2022, Pages 156-139]

  • Brand experience The Role of Relationship Marketing on Brand Equity: The Mediating Role of Brand Identification and Brand Experience (A Case Study of Isfahan Fitness Clubs) [Volume 6, Issue 2, 2025, Pages 1-14]

  • Brand hatred Effect of individual contexts of sportswear consumers on brand hatred [Volume 1, Issue 4, 2020, Pages 72-53]

  • Brand Identification The Role of Relationship Marketing on Brand Equity: The Mediating Role of Brand Identification and Brand Experience (A Case Study of Isfahan Fitness Clubs) [Volume 6, Issue 2, 2025, Pages 1-14]

  • Brand Identity The Impact of Customer Engagement on Brand Equity of Sports Clubs with Emphasis on Brand Trust and Brand Identity [(Articles in Press)]

  • Brand Image The mediator role of brand-awareness and brand image in the realtionship between the advertisment-awareness and the brand equity [Volume 1, Issue 3, 2020, Pages 190-155]

  • Brand Image The Effect of Open Innovation and Social Media Marketing on Football Club Brand Authenticity with the Mediating Role of Value Creation and Brand Mental Image [Volume 7, Issue 1, 2026, Pages 117-128]

  • Brand Image The Impact of Electronic Word-of-Mouth (eWOM) Marketing on Brand Equity in Sports Businesses [Volume 7, Issue 2, 2026]

  • Branding Brand Positioning of Football Clubs in Iranian Premier League: The Partial Role of Brand Association and Fan-Team Identification [Volume 6, Issue 2, 2025, Pages 30-43]

  • Branding The Effect of Brand Social Identity and Narrative Branding on Consumer Behavioral Intentions: The Mediating Role of Brand Image in Selected Luxury Sports Clubs in Tehran [Volume 6, Issue 4, 2025, Pages 13-26]

  • Branding Interpretive structural modeling of branding of the Iranian Premier Football League [(Articles in Press)]

  • Brand love The Impact of Corporate Social Responsibility Measures on Brand Love for Sport Teams [Volume 2, Issue 3, 2021, Pages 123-152]

  • Brand love The Effect of Corporate Sponsor Image on Purchase Intention of Persepolis Fans With The Mediating Role of Brand Love And Sport Involvement [Volume 3, Issue 4, 2022, Pages 95-74]

  • Brand love The Impact of Cognitive and Affective Engagement on Sports Fan Evangelism: The Mediating Role of Brand Love (Case Study: Iranian Premier League Football Teams) [(Articles in Press)]

  • Brand Narrative The Effect of Brand Social Identity and Narrative Branding on Consumer Behavioral Intentions: The Mediating Role of Brand Image in Selected Luxury Sports Clubs in Tehran [Volume 6, Issue 4, 2025, Pages 13-26]

  • Brand Preference Investigating the effect of green marketing on the behavioral intentions of consumers of sports brands with the mediating role of social responsibility and brand preference [Volume 1, Issue 2, 2020, Pages 50-26]

  • Brand Preference The effect of visual aspects of environmental advertising on customer loyalty with the mediating role of brand awareness and preference in football stadium: (Case study of Snowa brand) [Volume 5, Issue 2, 2024, Pages 16-36]

  • Brand Preference Investigating the Role of Sport Goods Quality and Stores Services in Creating Brand Preference and Customer Purchase Intention Emphasizing the Mediated Role of Perceived Value and Brand Equity [Volume 6, Issue 2, 2025, Pages 56-69]

  • Brand Social Identity The Effect of Brand Social Identity and Narrative Branding on Consumer Behavioral Intentions: The Mediating Role of Brand Image in Selected Luxury Sports Clubs in Tehran [Volume 6, Issue 4, 2025, Pages 13-26]

  • Brand Symbolism The impact of brand symbolism on brand evangelism behavior among the supporters of Persepolis Club [Volume 6, Issue 2, 2025, Pages 15-29]

  • Brand trust The Effect of the Mental Image of the Country of Origin of the Brand on the Formation of Brand Equity Resulting in Brand Trust in the Sports Industry (Case Study: Shiraz) [Volume 2, Issue 1, 2021, Pages 1-30]

  • Brand trust The Impact of Customer Engagement on Brand Equity of Sports Clubs with Emphasis on Brand Trust and Brand Identity [(Articles in Press)]

  • Broadcasting Rights Analysis and relationship between financing methods and strategic performance of Iraq football clubs [Volume 5, Issue 1, 2024, Pages 35-52]

  • Business Ethics The Formulation components of the business ethics model in the management of professional sports clubs in Iran: a control approach, challenges of business interactions [(Articles in Press)]

  • Business Model Canvas Business Model Analysis of Sports Trading Cards (Case Study: Kimdi) [Volume 7, Issue 2, 2026, Pages 1-16]

C

  • Celebrities The Role of Consumers’ Attitude in the Believability of Commercial Advertisements of Endorser Athletes [Volume 1, Issue 3, 2020, Pages 72-51]

  • Celebrity Endorsements The Effect of the Perceived Value of Sports and Non-Sports Products on Customers’ Purchase Intention Based on the Mental Involvement in Endorser–Product Congruence [Volume 6, Issue 3, 2025, Pages 52-66]

  • Children'؛ s Health Applying Social Marketing to Promote Children's Physical Literacy: A Structural-Interpretive Model [(Articles in Press)]

  • Click and Brick Strategy The Effect of Click and Brick Strategy on Consumer Behavior in Sports Clubs [Volume 6, Issue 4, 2025, Pages 100-112]

  • Club Digital Maturity Adoption and Strategic Value of Social Media Marketing Communications in Iranian Volleyball Clubs: A Multiple Case Study [(Articles in Press)]

  • Club Management Modeling of the role of Marketing Mix (7p) on Brand Loyalty in Fans of Nasaaji Mazandaran Club with mediating the word of mouth [(Articles in Press)]

  • Cluster analysis Analysis of consumer behavior in fitness clubs based on 7P of marketing mix [Volume 5, Issue 3, 2024, Pages 22-38]

  • Cognitive Absorption" The effect of deep online recommendation factors on consumer wandering with the mediating role of cognitive absorption perception in athletes consuming sports products [Volume 5, Issue 4, 2024, Pages 118-138]

  • Cognitive Engagement The Impact of Cognitive and Affective Engagement on Sports Fan Evangelism: The Mediating Role of Brand Love (Case Study: Iranian Premier League Football Teams) [(Articles in Press)]

  • Co-innovation Fostering Co-Innovation through Value Co-Creation and Customer Knowledge in Sport Clubs: The Moderating Role of Cognitive Processing and Customers Behavioral Engagement [Volume 5, Issue 1, 2024, Pages 19-34]

  • Commercial Advertising The Role of Consumers’ Attitude in the Believability of Commercial Advertisements of Endorser Athletes [Volume 1, Issue 3, 2020, Pages 72-51]

  • Commercial Advertising Interpretive Structural Modeling of Key Factors Affecting the Effectiveness of Advertising with Athlete Endorsers [(Articles in Press)]

  • Communication Identifying Effective Indicators on Correcting Mental Pattern of Hesitant Customers of Fitness Clubs [Volume 6, Issue 2, 2025, Pages 44-55]

  • Competitive Advantage Investigating the factors influencing the competitive marketing of small sports businesses during the coronavirus outbreak [Volume 2, Issue 4, 2021, Pages 147-176]

  • Competitive Advantage Relationship of Social Capital With Innovative Behavior And Competitive Advantage of Active Sports Tourism Destinations In Bushehr Province [Volume 3, Issue 4, 2022, Pages 73-49]

  • Competitive Advantage The Impact of Agile Marketing on Behavioral Intentions: Examining the Mediating Roles of Customer Trust and the Competitive Advantage of Sports Products [Volume 7, Issue 1, 2026, Pages 52-63]

  • Competitive development Identifying the factors of the Premier Football League’s development of the Islamic Republic of Iran with a Delphi-fuzzy approach [Volume 1, Issue 2, 2020, Pages 25-1]

  • Congruence The Effect of the Perceived Value of Sports and Non-Sports Products on Customers’ Purchase Intention Based on the Mental Involvement in Endorser–Product Congruence [Volume 6, Issue 3, 2025, Pages 52-66]

  • Consequences of Digital Marketing Identifying and Prioritizing the Consequences of Digital Marketing in Sports Tourism Using Interpretive Structural Modeling [Volume 6, Issue 3, 2025, Pages 33-51]

  • Consumer Examining The Environmental Behaviors of Sports Consumers: The Effect of Green Marketing Tools [Volume 3, Issue 4, 2022, Pages 117-96]

  • Consumer Behavior The Role of Ethical Behavior and Consumer Spiritual Well-Being in Deciding to Purchase Counterfeit Sport Goods [(Articles in Press)]

  • Consumer Behavior The Effect of Customer Satisfaction on E-Purchase Intention with Emphasis on the Mediating Role of Customer Loyalty (Case Study: Online Sports Stores) [Volume 4, Issue 4, 2023, Pages 19-38]

  • Consumer Behavior The Effect of Brand Social Identity and Narrative Branding on Consumer Behavioral Intentions: The Mediating Role of Brand Image in Selected Luxury Sports Clubs in Tehran [Volume 6, Issue 4, 2025, Pages 13-26]

  • Consumer Behavior An Integrated Framework for Analyzing the Effectiveness of Celebrity Endorsement in Sports Advertising: A Meta-Synthesis Based on Traditional Methods, Neuromarketing, and Artificial Intelligence [(Articles in Press)]

  • Consumer Behavior A Qualitative Study of Sports Influencers’ Advertising Methods and Their Impact on Consumers’ Behavior toward Sports Products and Services on Social Media [(Articles in Press)]

  • Consumer Behavior Response Structural Equation Model of the Impact of Financial Support and Team Identity on the Responses of Electronic Sports Consumers: The Role of Engagement and Sponsor Image [(Articles in Press)]

  • Consumer Nationalism A Journey to the Past: Nostalgic Marketing and Its Influence on Sporting Goods Purchases through Nationalism and Consumer Culture [Volume 7, Issue 1, 2026, Pages 18-33]

  • Consumer satisfaction Role of Vendor Ethics and Creativity in the Relationship between Customer Orientation and Consumer Satisfaction in Sportswear [Volume 1, Issue 1, 2020, Pages 18-1]

  • Content Analysis Quantitative content analysis of brand-related research trends in the Iranian sports industry [Volume 1, Issue 4, 2020, Pages 52-22]

  • Content Analysis Analysis the content of online sales sites of sports products [Volume 2, Issue 2, 2021, Pages 1-20]

  • Content Analysis Analysis Reporting and Handling Nonresponse in Sports Marketing Articles [Volume 2, Issue 3, 2021, Pages 153-178]

  • Content Analysis A Critique Review of the book Sports marketing management [Volume 5, Issue 1, 2024, Pages 53-68]

  • Content marketing" Provide content marketing model of in sports E-business with the grounded theory approach [Volume 5, Issue 1, 2024, Pages 101-121]

  • Corona Virus Investigating the factors influencing the competitive marketing of small sports businesses during the coronavirus outbreak [Volume 2, Issue 4, 2021, Pages 147-176]

  • Corporate Sponsor Image The Effect of Corporate Sponsor Image on Purchase Intention of Persepolis Fans With The Mediating Role of Brand Love And Sport Involvement [Volume 3, Issue 4, 2022, Pages 95-74]

  • Cost control The effect of entrepreneurial marketing on the financial performance of sports products manufacturers with the mediating role of Information Technology [Volume 2, Issue 2, 2021, Pages 127-150]

  • Counterfeit & The Role of Ethical Behavior and Consumer Spiritual Well-Being in Deciding to Purchase Counterfeit Sport Goods [(Articles in Press)]

  • Covid-19 Exploring the Influence of E-CRM on the innovation capabilities of sports venues: The moderating role of covid-19 [Volume 4, Issue 3, 2023, Pages 108-128]

  • Covid-19 role of the Corona crisis on the marketing method in the sports organizations [Volume 4, Issue 4, 2023, Pages 86-100]

  • COVID_ 19 The Effect of Marketing Capabilities on Creating Competitive Advantage for Sport Clubs in the Days of the COVID_ 19 Pandemic [Volume 4, Issue 2, 2023, Pages 72-88]

  • Creativity Presenting a Model for a Creative and Entrepreneurial Sports Science Faculty [Volume 7, Issue 1, 2026, Pages 64-91]

  • Creativity of sellers Role of Vendor Ethics and Creativity in the Relationship between Customer Orientation and Consumer Satisfaction in Sportswear [Volume 1, Issue 1, 2020, Pages 18-1]

  • Crisis Management Identification and Prioritization of Factors Affecting Responsive Marketing in Crisis Conditions (Identification and Prioritization) [(Articles in Press)]

  • CRM Business Model Analysis of Sports Trading Cards (Case Study: Kimdi) [Volume 7, Issue 2, 2026, Pages 1-16]

  • Crowdfunding Explaining the Design of the Collective Financing Model of Iranian Football Clubs based on the Data Theory of the Foundation [(Articles in Press)]

  • Cultural Factors Designing a Neural‑Network Model for Sport Entrepreneurship in the Tourism Context [(Articles in Press)]

  • Customer Citizenship Behavior Developing a Model of Antecedents and Consequences of Fan-Club Relationship Quality Management in the Iranian Football Premier League [(Articles in Press)]

  • Customer loyalty Exploring the Influence of E-CRM on the innovation capabilities of sports venues: The moderating role of covid-19 [Volume 4, Issue 3, 2023, Pages 108-128]

  • Customer loyalty The effect of E-Commerce Platforms with the Mediating Role of Customer-related Factors on Sportswear Purchase Intention [Volume 6, Issue 1, 2025, Pages 93-108]

  • Customer's attitude Investigating the effect of social responsibility on Customer`s loyalty of fitness clubs with role moderating of image and reputation [Volume 3, Issue 2, 2022, Pages 60-30]

  • Customers' Behavioral intention The Moderator Role of Social Media in Relation between the Services Quality and Satisfaction with the Customer Behavioral Intention in Swimming Clubs [Volume 3, Issue 3, 2022, Pages 186-157]

  • Customer Value The effect of social media marketing on the value and repurchase intention of sports shop customers [Volume 1, Issue 2, 2020, Pages 174-149]

D

  • Data Analytics Identification and Analysis of Prominent Concepts in Digital Marketing and Sports [Volume 5, Issue 4, 2024, Pages 24-38]

  • Data Envelopment Analysis Assessing the efficiency of Alborz sport Concils by Data Envelopment Analysis Approach [Volume 1, Issue 3, 2020, Pages 104-73]

  • Deep Recommendation" The effect of deep online recommendation factors on consumer wandering with the mediating role of cognitive absorption perception in athletes consuming sports products [Volume 5, Issue 4, 2024, Pages 118-138]

  • Delphi-fuzzy approach Identifying the factors of the Premier Football League’s development of the Islamic Republic of Iran with a Delphi-fuzzy approach [Volume 1, Issue 2, 2020, Pages 25-1]

  • Deprived and less developed areas Proposing a New Revenue Generation Model in Private Sports Clubs with an Entrepreneurial Marketing Approach [(Articles in Press)]

  • Desert tourism Strategic analysis of developing Iran's active sports tourism [Volume 4, Issue 1, 2023, Pages 73-90]

  • Digital Entrepreneurship he Effect of Digital Entrepreneurship on the Development of the Marketing Mix of Professional Sports Clubs in the Southern and Central Cities of Iraq [Volume 4, Issue 4, 2023, Pages 39-56]

  • Digital Environment Growth Structural Interpretive Model of Determining Factors in Social Media Marketing for E-Sport Businesses [Volume 6, Issue 1, 2025, Pages 61-77]

  • Digital Excellence Model Designing a Leading Digital Marketing Excellence Model in the Sports Industry with a Focus on Digital Transformation [Volume 6, Issue 4, 2025, Pages 1-12]

  • Digital Marketing The role of demographic characteristics and digital literacy in the digital marketing of sports cafes and shops [Volume 3, Issue 1, 2022, Pages 57-30]

  • Digital Marketing presenting a model of the impact of marketing in social networks on attracting contacts in the physics sports field [Volume 5, Issue 2, 2024, Pages 53-68]

  • Digital Marketing Designing a Leading Digital Marketing Excellence Model in the Sports Industry with a Focus on Digital Transformation [Volume 6, Issue 4, 2025, Pages 1-12]

  • Digital Transformation Identifying and Prioritizing the Consequences of Digital Marketing in Sports Tourism Using Interpretive Structural Modeling [Volume 6, Issue 3, 2025, Pages 33-51]

  • Digital Transformation Designing a Leading Digital Marketing Excellence Model in the Sports Industry with a Focus on Digital Transformation [Volume 6, Issue 4, 2025, Pages 1-12]

  • Dynamic Capabilities Two Plausible Stories of the Future of the Sports Industry Emphasizing the Role of Sports Startups: Scenario Writing [(Articles in Press)]

E

  • E-commerce Barriers and Strategies of Using Network Marketing In Sports In Iran Country [Volume 3, Issue 3, 2022, Pages 37-1]

  • E-commerce The effect of E-Commerce Platforms with the Mediating Role of Customer-related Factors on Sportswear Purchase Intention [Volume 6, Issue 1, 2025, Pages 93-108]

  • Economic Dynamism Identifying the factors influencing the role of capacity management in the supply chain of sports tourism services [Volume 7, Issue 2, 2026]

  • Economic Growth The effect of economic factors on government and household sports expenses in Iran [Volume 5, Issue 2, 2024, Pages 88-104]

  • Economic policy-making in digital sport A Qualitative Study for Developing an Indigenous Theory of Mediated Sport Consumption in Iran Using the Grounded Theory Approach [(Articles in Press)]

  • Economics Economic and sports effects of the development of sports diplomacy in the Islamic Republic of Iran [Volume 3, Issue 2, 2022, Pages 29-1]

  • Ecotourism Literacy Ecological-Humanitical Feasibility of Sports-Ecotourism Development in Desert Areas (Case Study: Qom Province) [Volume 2, Issue 1, 2021, Pages 100-130]

  • E-CRM success model Exploring the Influence of E-CRM on the innovation capabilities of sports venues: The moderating role of covid-19 [Volume 4, Issue 3, 2023, Pages 108-128]

  • Elderly athletes Explaining The Effect of Social Marketing on Motivating Sports Participation of The Elderly in East Azarbaijan Province [Volume 3, Issue 3, 2022, Pages 220-187]

  • Electronic Marketing Analysis the content of online sales sites of sports products [Volume 2, Issue 2, 2021, Pages 1-20]

  • Electronic Marketing The Effect of Customer Satisfaction on E-Purchase Intention with Emphasis on the Mediating Role of Customer Loyalty (Case Study: Online Sports Stores) [Volume 4, Issue 4, 2023, Pages 19-38]

  • Electronic Marketing role of the Corona crisis on the marketing method in the sports organizations [Volume 4, Issue 4, 2023, Pages 86-100]

  • Electronic Word-of-Mouth Marketing The Impact of Electronic Word-of-Mouth (eWOM) Marketing on Brand Equity in Sports Businesses [Volume 7, Issue 2, 2026]

  • E-marketing E-marketing: Adoption and Implementation in Sport Tourism of Kurdistan Province [Volume 1, Issue 2, 2020, Pages 99-76]

  • Emotional experiences Validation of the Persian version of the Emotional Experiences of Sports Fans Questionnaire [Volume 1, Issue 4, 2020, Pages 21-1]

  • Emotions Impact of Emotions on Satisfaction Fanship and Behavioral Intention of Football Clubs of Iran's Premier League Fans [Volume 1, Issue 2, 2020, Pages 148-133]

  • Emotions The Impact of Cognitive Component on Affective Component of Team Reputation: Emphasizing on Difference Between Viewers And Spectators of Persian Gulf Pro League [Volume 3, Issue 4, 2022, Pages 138-118]

  • Empathy Testing the model of influencing factors on fans' supportive behaviors of the Persepolis club brand [Volume 5, Issue 3, 2024, Pages 117-135]

  • Empathy The Impact of Observability and Compatibility on Consumers' Attitudes Towards AI-Generated Sports Marketing Content and Its Effect on Purchase Intent [Volume 6, Issue 1, 2025, Pages 1-14]

  • Endorsement The Role of Consumers’ Attitude in the Believability of Commercial Advertisements of Endorser Athletes [Volume 1, Issue 3, 2020, Pages 72-51]

  • Endorsement Interpretive Structural Modeling of Key Factors Affecting the Effectiveness of Advertising with Athlete Endorsers [(Articles in Press)]

  • Endorsement Advertising A Qualitative Study of Sports Influencers’ Advertising Methods and Their Impact on Consumers’ Behavior toward Sports Products and Services on Social Media [(Articles in Press)]

  • Endorser An Integrated Framework for Analyzing the Effectiveness of Celebrity Endorsement in Sports Advertising: A Meta-Synthesis Based on Traditional Methods, Neuromarketing, and Artificial Intelligence [(Articles in Press)]

  • Endorser Product The Effect of the Perceived Value of Sports and Non-Sports Products on Customers’ Purchase Intention Based on the Mental Involvement in Endorser–Product Congruence [Volume 6, Issue 3, 2025, Pages 52-66]

  • Entrepreneurial Marketing Test of The Role of Satisfaction Mediation Model In The Causal Relationship of Entrepreneurial Marketing With The Desire To Re-Attend Customers of Sports Complexes In Karaj [Volume 3, Issue 4, 2022, Pages 48-24]

  • Entrepreneurial Marketing Proposing a New Revenue Generation Model in Private Sports Clubs with an Entrepreneurial Marketing Approach [(Articles in Press)]

  • Entrepreneurial spirit Investigating the role of personality traits in entrepreneurship spirit of Sports Science students [Volume 2, Issue 2, 2021, Pages 151-176]

  • Entrepreneurship education The Effectiveness of teaching the Entrepreneurship Course on Entrepreneurial Personality Characteristics and the Entrepreneurial Intent of undergraduate Students of Sports Sciences [Volume 2, Issue 1, 2021, Pages 156-180]

  • Environment Influence of green marketing on sport brand image and intention to purchase Athletes in Rasht [Volume 2, Issue 4, 2021, Pages 120-146]

  • Environmental Activities The Effect of Green Marketing on Purchase Intention of Customers to Sports Products with Mediating Role of Brand Image [Volume 2, Issue 4, 2021, Pages 177-198]

  • Environmental analysis Environmental analysis and codifying wrestling development strategies (Case study: Lorestan Province wrestling board) [Volume 1, Issue 1, 2020, Pages 63-42]

  • Environmental Factors Identifying and Ranking The Components of Sports Business Development In Golestan Province [Volume 3, Issue 3, 2022, Pages 128-99]

  • Environmental Knowledge The effect of environmental knowledge on green purchasing behavior of spectators: The mediating role of ethical commitment to the environment [Volume 6, Issue 3, 2025, Pages 1-16]

  • Equestrian Competitions The effect of environmental knowledge on green purchasing behavior of spectators: The mediating role of ethical commitment to the environment [Volume 6, Issue 3, 2025, Pages 1-16]

  • E-Sport Businesses Structural Interpretive Model of Determining Factors in Social Media Marketing for E-Sport Businesses [Volume 6, Issue 1, 2025, Pages 61-77]

  • Esteghlal Tehran Investigation the Identity Status of Iranian Premier League Football Clubs Fans (A Case Study of Esteghlal Tehran Cultural and Athletic Club) [Volume 2, Issue 1, 2021, Pages 53-74]

  • Ethical Commitment The effect of environmental knowledge on green purchasing behavior of spectators: The mediating role of ethical commitment to the environment [Volume 6, Issue 3, 2025, Pages 1-16]

  • Ethical Criteria Relationship between green marketing and the ethical measures of producers with the loyalty of sports products customers [Volume 2, Issue 4, 2021, Pages 65-97]

  • Ethical leadership Modeling the effect of social media marketing activities on the intention to repurchase sports products, and sustainable social communication [Volume 5, Issue 3, 2024, Pages 77-95]

  • Etiquette and association Role of Vendor Ethics and Creativity in the Relationship between Customer Orientation and Consumer Satisfaction in Sportswear [Volume 1, Issue 1, 2020, Pages 18-1]

  • Event attachment The effect of attachment to the event on the behavioral intentions of Premier League spectators with the mediating role of satisfaction and sense of place [Volume 2, Issue 1, 2021, Pages 75-99]

  • Experience Prioritizing the associative consequences of old sports brands [Volume 4, Issue 3, 2023, Pages 75-89]

F

  • Factor Analysis Construction and Validation of a Mixed Assessment Tool for Social Marketing of School Sports Based on Morris and Clarkson's Model [Volume 4, Issue 3, 2023, Pages 53-74]

  • Faculty of Sport Sciences Presenting a Model for a Creative and Entrepreneurial Sports Science Faculty [Volume 7, Issue 1, 2026, Pages 64-91]

  • Fake Sport Goods The Role of Ethical Behavior and Consumer Spiritual Well-Being in Deciding to Purchase Counterfeit Sport Goods [(Articles in Press)]

  • Famous Athletes Interpretive Structural Modeling of Key Factors Affecting the Effectiveness of Advertising with Athlete Endorsers [(Articles in Press)]

  • Fan Modeling of the role of Marketing Mix (7p) on Brand Loyalty in Fans of Nasaaji Mazandaran Club with mediating the word of mouth [(Articles in Press)]

  • Fan Experience Interpretive structural modeling of branding of the Iranian Premier Football League [(Articles in Press)]

  • Fan Identification Developing a Model of Antecedents and Consequences of Fan-Club Relationship Quality Management in the Iranian Football Premier League [(Articles in Press)]

  • Feasibility Ecological-Humanitical Feasibility of Sports-Ecotourism Development in Desert Areas (Case Study: Qom Province) [Volume 2, Issue 1, 2021, Pages 100-130]

  • Fencing Marketing Strategies in the Fencing Federation of the Islamic Republic of Iran Based on the 7Ps Model [Volume 4, Issue 2, 2023, Pages 129-147]

  • Financial and welfare support Comparison of Salary Status and Facilities Paid to Iranian Premier League Football Referees and Selected Countries of the World [Volume 7, Issue 1, 2026, Pages 34-51]

  • Financial Independence Providing Appropriate Strategies for the Financial Independence of Professional Private Sports Clubs [Volume 7, Issue 2, 2026]

  • Financial Resilience Identification and Prioritization of Factors Affecting Responsive Marketing in Crisis Conditions (Identification and Prioritization) [(Articles in Press)]

  • Fitness club Analysis of consumer behavior in fitness clubs based on 7P of marketing mix [Volume 5, Issue 3, 2024, Pages 22-38]

  • Fitness Clubs The Role of Relationship Marketing on Brand Equity: The Mediating Role of Brand Identification and Brand Experience (A Case Study of Isfahan Fitness Clubs) [Volume 6, Issue 2, 2025, Pages 1-14]

  • Football Industry Structural Analysis of Determinants for Blockchain Adoption in Iranian Football Club Marketing [(Articles in Press)]

  • Football Industry Identification and Prioritization of Factors Affecting Responsive Marketing in Crisis Conditions (Identification and Prioritization) [(Articles in Press)]

  • Football Referees Comparison of Salary Status and Facilities Paid to Iranian Premier League Football Referees and Selected Countries of the World [Volume 7, Issue 1, 2026, Pages 34-51]

  • Football Stakeholders The Impact of Social Media on Interaction Patterns Among Stakeholders in Iraqi Football [(Articles in Press)]

  • Football Teams Brand Positioning of Football Clubs in Iranian Premier League: The Partial Role of Brand Association and Fan-Team Identification [Volume 6, Issue 2, 2025, Pages 30-43]

  • Foundational Sports Applying Social Marketing to Promote Children's Physical Literacy: A Structural-Interpretive Model [(Articles in Press)]

  • Freelancer Presenting the Freelancing Model in Iran's Sports Industry [Volume 6, Issue 2, 2025, Pages 70-88]

  • Funding Analysis and relationship between financing methods and strategic performance of Iraq football clubs [Volume 5, Issue 1, 2024, Pages 35-52]

  • Future Imaging Future Study of Influential Forces on Sportswear Brand in Iran with an Emphasis on Uncertainties in the horizon of 2035 [Volume 5, Issue 4, 2024, Pages 39-58]

  • Future study Future Study of Influential Forces on Sportswear Brand in Iran with an Emphasis on Uncertainties in the horizon of 2035 [Volume 5, Issue 4, 2024, Pages 39-58]

  • Fuzzy Presenting framework for the Islamic marketing to consumers of sports goods in virtual space [Volume 6, Issue 2, 2025, Pages 89-102]

  • Fuzzy Analytic Hierarchy Process (FAHP) Identification and Prioritization of Factors Affecting Responsive Marketing in Crisis Conditions (Identification and Prioritization) [(Articles in Press)]

  • Fuzzy Delphi Identifying and prioritizing factors affecting the security of sport facilities Based on Fuzzy Delphi and MADM [Volume 1, Issue 3, 2020, Pages 50-26]

G

  • Gender Analyze The Gender Factor In The Effectiveness of Advertising Using Sports on Social Networks (Case Study: Instagram) [Volume 3, Issue 3, 2022, Pages 156-129]

  • Gender inequality Gender inequality in sports endorsement; Identifying the obstacles to the presence of Iranian female athletes in sports advertisements [Volume 4, Issue 1, 2023, Pages 1-12]

  • General Department of Sports and Youth The mediating role of sports entrepreneurship in the effects of positive leadership strategies on innovative behaviors [Volume 5, Issue 4, 2024, Pages 82-96]

  • Gini index Analysis of consumer behavior in fitness clubs based on 7P of marketing mix [Volume 5, Issue 3, 2024, Pages 22-38]

  • God-centered Investigating the effect of spiritual marketing and entrepreneurial orientation sustainable competitive advantage with the mediation of marketing capability in sports complexes in Tehran province [Volume 5, Issue 3, 2024, Pages 1-21]

  • Golestan Province Identifying indicators affecting strategic entrepreneurship in sports tourism in Golestan province [Volume 5, Issue 4, 2024, Pages 59-81]

  • Google Scholar Identification and Analysis of Prominent Concepts in Digital Marketing and Sports [Volume 5, Issue 4, 2024, Pages 24-38]

  • Green Brand The Effect of Green Marketing on Purchase Intention of Customers to Sports Products with Mediating Role of Brand Image [Volume 2, Issue 4, 2021, Pages 177-198]

  • Green Brand Examining The Environmental Behaviors of Sports Consumers: The Effect of Green Marketing Tools [Volume 3, Issue 4, 2022, Pages 117-96]

  • Green Label Examining The Environmental Behaviors of Sports Consumers: The Effect of Green Marketing Tools [Volume 3, Issue 4, 2022, Pages 117-96]

  • Green Marketing Investigating the effect of green marketing on the behavioral intentions of consumers of sports brands with the mediating role of social responsibility and brand preference [Volume 1, Issue 2, 2020, Pages 50-26]

  • Green Marketing Relationship between green marketing and the ethical measures of producers with the loyalty of sports products customers [Volume 2, Issue 4, 2021, Pages 65-97]

  • Green Marketing Influence of green marketing on sport brand image and intention to purchase Athletes in Rasht [Volume 2, Issue 4, 2021, Pages 120-146]

  • Green Marketing The effects of green marketing drivers on the Performance of sport facilities with the mediating role of social responsibility [Volume 3, Issue 1, 2022, Pages 171-144]

  • Green Marketing Examining The Environmental Behaviors of Sports Consumers: The Effect of Green Marketing Tools [Volume 3, Issue 4, 2022, Pages 117-96]

  • Green Marketing Communications Analysis of the effect of green marketing communications on green purchasing behavior of sports products by considering the mediating role of consumer attitude [Volume 6, Issue 3, 2025, Pages 17-32]

  • Green Product The Effect of Green Marketing on Purchase Intention of Customers to Sports Products with Mediating Role of Brand Image [Volume 2, Issue 4, 2021, Pages 177-198]

  • Green product innovation Impact of Tourist Participation on the Performance of Sports Tourism Complexes in Guilan Province through the Mediation of Green Product Innovation [Volume 6, Issue 3, 2025, Pages 67-85]

  • Green Purchase Intention The Effect of Green Marketing on Purchase Intention of Customers to Sports Products with Mediating Role of Brand Image [Volume 2, Issue 4, 2021, Pages 177-198]

  • Green Purchasing Behavior Analysis of the effect of green marketing communications on green purchasing behavior of sports products by considering the mediating role of consumer attitude [Volume 6, Issue 3, 2025, Pages 17-32]

  • Green Purchasing Behavior The effect of environmental knowledge on green purchasing behavior of spectators: The mediating role of ethical commitment to the environment [Volume 6, Issue 3, 2025, Pages 1-16]

  • Gross Domestic Product The effect of economic factors on government and household sports expenses in Iran [Volume 5, Issue 2, 2024, Pages 88-104]

  • Grounded Theory Presenting a Model of Motivational Marketing in Sports with the Approach of Grounded Theory [Volume 5, Issue 4, 2024, Pages 1-23]

  • Grounded Theory Explaining the Model of Factors Affecting Sports Tourism Demand in Iraq [Volume 6, Issue 3, 2025, Pages 106-126]

  • Grounded Theory Implementation of Blue Ocean Strategy in Gymnastics Clubs [Volume 6, Issue 1, 2025, Pages 45-60]

  • Grounded Theory Structural Interpretive Model of Determining Factors in Social Media Marketing for E-Sport Businesses [Volume 6, Issue 1, 2025, Pages 61-77]

  • Grounded Theory Explaining the Design of the Collective Financing Model of Iranian Football Clubs based on the Data Theory of the Foundation [(Articles in Press)]

  • Grounded Theory A Qualitative Study of Sports Influencers’ Advertising Methods and Their Impact on Consumers’ Behavior toward Sports Products and Services on Social Media [(Articles in Press)]

  • Grounded Theory" Provide content marketing model of in sports E-business with the grounded theory approach [Volume 5, Issue 1, 2024, Pages 101-121]

  • Grounded Theory (GT) Harmonizing Theory and Experimentation: Unveiling the Potential of Multi-Grounded Theory [Volume 5, Issue 1, 2024, Pages 87-100]

  • Guerilla Marketing Designing a Model for the Impact of Guerrilla Marketing on Attracting Customers of Sports Stores via an Agent-Based Simulation Approach [Volume 4, Issue 2, 2023, Pages 107-127]

  • Guilan province Impact of Tourist Participation on the Performance of Sports Tourism Complexes in Guilan Province through the Mediation of Green Product Innovation [Volume 6, Issue 3, 2025, Pages 67-85]

  • Guilan sports Designing a model for attracting and involving people to sports tourism (Factors, challenges and strategies) [Volume 3, Issue 1, 2022, Pages 113-80]

  • Gym Predicting the retention of customers of sport gym using the K-nearest neighbor algorithm [Volume 5, Issue 1, 2024, Pages 69-86]

H

  • Happiness Feeling The role of psychological ownership in satisfying the psychological needs and customers’ happiness feeling of private sports clubs in Gonbad Kavous city [Volume 2, Issue 3, 2021, Pages 179-204]

  • Hierarchical Analysis Identifying and prioritizing the causes of customer loyalty to the Iranian sportswear brand with the AHP approach [Volume 1, Issue 1, 2020, Pages 149-129]

  • Host Community Capacity Ecological-Humanitical Feasibility of Sports-Ecotourism Development in Desert Areas (Case Study: Qom Province) [Volume 2, Issue 1, 2021, Pages 100-130]

  • Hosting Strategies for obtaining and hosting sports events in Iran Case study: World military games (cism) [Volume 4, Issue 1, 2023, Pages 45-59]

I

  • Impressionability Investigation the Identity Status of Iranian Premier League Football Clubs Fans (A Case Study of Esteghlal Tehran Cultural and Athletic Club) [Volume 2, Issue 1, 2021, Pages 53-74]

  • Impulse Purchase The Role of Ethical Behavior of Sports Store Employees in Consumer Immediate Purchasing Behavior: Mediated by Trust and Positive Emotional Response [Volume 2, Issue 3, 2021, Pages 26-60]

  • Incongruence The Effect of the Perceived Value of Sports and Non-Sports Products on Customers’ Purchase Intention Based on the Mental Involvement in Endorser–Product Congruence [Volume 6, Issue 3, 2025, Pages 52-66]

  • Inflation Rate The effect of economic factors on government and household sports expenses in Iran [Volume 5, Issue 2, 2024, Pages 88-104]

  • Informal Content Producers The Impact of Social Media on Interaction Patterns Among Stakeholders in Iraqi Football [(Articles in Press)]

  • Information Technology The effect of entrepreneurial marketing on the financial performance of sports products manufacturers with the mediating role of Information Technology [Volume 2, Issue 2, 2021, Pages 127-150]

  • Innovation culture The role of market orientation in the relationship between innovation culture and the development of Nike brand marketing strategy in Shiraz [Volume 4, Issue 1, 2023, Pages 13-29]

  • Innovative Behavior Relationship of Social Capital With Innovative Behavior And Competitive Advantage of Active Sports Tourism Destinations In Bushehr Province [Volume 3, Issue 4, 2022, Pages 73-49]

  • Instagram The Impact of Corporate Social Responsibility Measures on Brand Love for Sport Teams [Volume 2, Issue 3, 2021, Pages 123-152]

  • Instagram Analyze The Gender Factor In The Effectiveness of Advertising Using Sports on Social Networks (Case Study: Instagram) [Volume 3, Issue 3, 2022, Pages 156-129]

  • Institutional Trust Developing a Model of Antecedents and Consequences of Fan-Club Relationship Quality Management in the Iranian Football Premier League [(Articles in Press)]

  • Intelligence Sustainable performance of sports business: The role of technological intelligence and the mediating effects of organizational agility and customer agility capabilities [Volume 4, Issue 4, 2023, Pages 1-18]

  • Internal marketing Model of the relationship between internal marketing and customer orientation with the mediating role of work motivation of General Sport and Young offices employments of west provinces of Iran [Volume 4, Issue 4, 2023, Pages 101-118]

  • Iran The use of visual signs of sports and physical activity, as a promotional tool in Iranian and Turkish television series [Volume 1, Issue 4, 2020, Pages 151-134]

  • Iran The role of Sportscape on Service Experience of Football Spectators (case of Azadi stadium) [Volume 3, Issue 2, 2022, Pages 150-121]

  • Iranian Premier League The Impact of Sports Sponsorship on Brand Equity: A Study of Rightel, Irancell and Hamrahe Aval Mobile Network Operators [Volume 7, Issue 2, 2026, Pages 17-30]

  • Iranian Pro League Barriers of Long-Term Relationship between Iran Football Pro League Clubs and Sponsor Companies and Organizations [Volume 1, Issue 3, 2020, Pages 25-1]

  • Iranian sports goods" Phenomenology of the role of artificial intelligence marketing on increasing sales and exports of Iranian sports goods [Volume 5, Issue 2, 2024, Pages 1-15]

  • Iraq he Effect of Digital Entrepreneurship on the Development of the Marketing Mix of Professional Sports Clubs in the Southern and Central Cities of Iraq [Volume 4, Issue 4, 2023, Pages 39-56]

  • Iraq The Impact of Social Media on Interaction Patterns Among Stakeholders in Iraqi Football [(Articles in Press)]

  • Iraq Sustainable Development Strategies for University Sports in Iraq: A Multichannel Marketing Framework [(Articles in Press)]

  • Isfahan Identification of Grounds for Developing Brand Culture in Sports Organizations [(Articles in Press)]

  • Islamic advertising Presenting framework for the Islamic marketing to consumers of sports goods in virtual space [Volume 6, Issue 2, 2025, Pages 89-102]

  • Islamic Republic of Iran Economic and sports effects of the development of sports diplomacy in the Islamic Republic of Iran [Volume 3, Issue 2, 2022, Pages 29-1]

  • IT acceptance E-marketing: Adoption and Implementation in Sport Tourism of Kurdistan Province [Volume 1, Issue 2, 2020, Pages 99-76]

J

  • Job Creation Presenting the Freelancing Model in Iran's Sports Industry [Volume 6, Issue 2, 2025, Pages 70-88]

  • Journal of Sport Managemen Analysis Reporting and Handling Nonresponse in Sports Marketing Articles [Volume 2, Issue 3, 2021, Pages 153-178]

K

  • Keywords: Book Review A Critique Review of the book Sports marketing management [Volume 5, Issue 1, 2024, Pages 53-68]

  • Keywords: curiosity Measure the validity and reliability of the curiosity of sports fans [Volume 4, Issue 1, 2023, Pages 31-43]

  • Keywords: Diplomacy Economic and sports effects of the development of sports diplomacy in the Islamic Republic of Iran [Volume 3, Issue 2, 2022, Pages 29-1]

  • Keywords: Effective factors Determining the factors affecting the promotion of the selected sports apparel brand of the country [Volume 2, Issue 2, 2021, Pages 21-48]

  • Keywords: Eye-Tracking An Integrated Framework for Analyzing the Effectiveness of Celebrity Endorsement in Sports Advertising: A Meta-Synthesis Based on Traditional Methods, Neuromarketing, and Artificial Intelligence [(Articles in Press)]

  • Keywords: League Advancement Interpretive structural modeling of branding of the Iranian Premier Football League [(Articles in Press)]

  • Keywords: marketing Qualitative pattern of virtual reality application in sports marketing [Volume 2, Issue 4, 2021, Pages 1-34]

  • Keywords: Security The effect of loyalty to the national team on the level of risk-taking of Iranian tourists towards the host of the Asian Cup (2019 UAE) [Volume 3, Issue 2, 2022, Pages 177-151]

  • Kish Island The Role of 4E Dimensions in the Development of Water Sports and Recreation Tourism Resources on Kish Island [Volume 6, Issue 3, 2025, Pages 86-105]

  • KNN Algorithm Predicting the retention of customers of sport gym using the K-nearest neighbor algorithm [Volume 5, Issue 1, 2024, Pages 69-86]

  • Kurdistan E-marketing: Adoption and Implementation in Sport Tourism of Kurdistan Province [Volume 1, Issue 2, 2020, Pages 99-76]

L

  • Leisure Relationship serious leisure and leisure satisfaction mediated by recreational involvement in amateur Volleyball athletes [Volume 3, Issue 2, 2022, Pages 120-89]

  • Life satisfaction The economic value of participation in sports with different estimators for life satisfaction of Urmia people [Volume 5, Issue 3, 2024, Pages 58-76]

  • Liquidity Volume The effect of economic factors on government and household sports expenses in Iran [Volume 5, Issue 2, 2024, Pages 88-104]

  • Liverpool FC Analyzing Liverpool FC website through fan management prespective [Volume 5, Issue 2, 2024, Pages 69-87]

  • Local communities The Impact of International Sports Events on the City Brand (Case Study: Bojnourd County) [Volume 3, Issue 1, 2022, Pages 195-172]

  • Loyalty Identifying and prioritizing the causes of customer loyalty to the Iranian sportswear brand with the AHP approach [Volume 1, Issue 1, 2020, Pages 149-129]

  • Loyalty Relationship between green marketing and the ethical measures of producers with the loyalty of sports products customers [Volume 2, Issue 4, 2021, Pages 65-97]

  • Loyalty The effect of loyalty to the national team on the level of risk-taking of Iranian tourists towards the host of the Asian Cup (2019 UAE) [Volume 3, Issue 2, 2022, Pages 177-151]

  • Loyalty Investigating the effect of social responsibility on Customer`s loyalty of fitness clubs with role moderating of image and reputation [Volume 3, Issue 2, 2022, Pages 60-30]

  • Loyalty Comparison of The Loyalty Model of New and Experienced Customers of Health Clubs In Isfahan [Volume 3, Issue 3, 2022, Pages 98-68]

  • Loyalty Relationship between decision-making styles and social power of consumers of table tennis sports brands (comparison of domestic and foreign brands) [Volume 4, Issue 2, 2023, Pages 20-47]

  • Loyalty Designing a sensory marketing model with emotional attachment to the brand and satisfaction with the sensory experience of customers of sports pools in Alborz province [Volume 5, Issue 2, 2024, Pages 105-120]

M

  • Macro Infrastructure Structural Analysis of Determinants for Blockchain Adoption in Iranian Football Club Marketing [(Articles in Press)]

  • MADM Identifying and prioritizing factors affecting the security of sport facilities Based on Fuzzy Delphi and MADM [Volume 1, Issue 3, 2020, Pages 50-26]

  • Management Structure Investigating Strategies for Attracting Sponsors in Iranian Professional Volleyball [Volume 2, Issue 2, 2021, Pages 49-70]

  • Manager Investigating the factor structure, validity and reliability of the sustainable marketing orientation questionnaire of Mashhad sports club managers [Volume 4, Issue 3, 2023, Pages 18-36]

  • Manufacturers Relationship between green marketing and the ethical measures of producers with the loyalty of sports products customers [Volume 2, Issue 4, 2021, Pages 65-97]

  • Market demand Survey factors affecting market demand of premier league soccer teams in the east azarbaijan province [Volume 1, Issue 2, 2020, Pages 75-51]

  • Marketer Knowledge Designing a competency model for Iranian sports marketers [Volume 2, Issue 1, 2021, Pages 31-52]

  • Marketing The effect of social media marketing on the value and repurchase intention of sports shop customers [Volume 1, Issue 2, 2020, Pages 174-149]

  • Marketing The relationship between social media marketing and customer satisfaction of sports recreation centers [Volume 1, Issue 4, 2020, Pages 133-116]

  • Marketing The effect of entrepreneurial marketing on the financial performance of sports products manufacturers with the mediating role of Information Technology [Volume 2, Issue 2, 2021, Pages 127-150]

  • Marketing Presenting strategies for developing the Iranian handball market [Volume 2, Issue 4, 2021, Pages 98-119]

  • Marketing Implementation of Blue Ocean Strategy in Gymnastics Clubs [Volume 6, Issue 1, 2025, Pages 45-60]

  • Marketing Identification of the Functions of Social Media Marketing Strategies of Iranian Premier League Football Clubs [Volume 7, Issue 1, 2026, Pages 92-116]

  • Marketing Identifying Effective Indicators on Correcting Mental Pattern of Hesitant Customers of Fitness Clubs [Volume 6, Issue 2, 2025, Pages 44-55]

  • Marketing Development of a Model for the Obstacles to Marketing Adventure Sports Tourism in Iran [Volume 6, Issue 4, 2025, Pages 27-47]

  • Marketing The Impact of Sports Sponsorship on Brand Equity: A Study of Rightel, Irancell and Hamrahe Aval Mobile Network Operators [Volume 7, Issue 2, 2026, Pages 17-30]

  • Marketing Identification of Grounds for Developing Brand Culture in Sports Organizations [(Articles in Press)]

  • Marketing Communications The Role of Consumers’ Attitude in the Believability of Commercial Advertisements of Endorser Athletes [Volume 1, Issue 3, 2020, Pages 72-51]

  • Marketing Mix Analysis of Factors influencing customer decisions in choose a sports club with an emphasis on marketing mix [Volume 1, Issue 3, 2020, Pages 154-133]

  • Marketing Mix Modeling of the role of Marketing Mix (7p) on Brand Loyalty in Fans of Nasaaji Mazandaran Club with mediating the word of mouth [(Articles in Press)]

  • Marketing Mix he Effect of Digital Entrepreneurship on the Development of the Marketing Mix of Professional Sports Clubs in the Southern and Central Cities of Iraq [Volume 4, Issue 4, 2023, Pages 39-56]

  • Marketing Research The Effect of Marketing Capabilities on Creating Competitive Advantage for Sport Clubs in the Days of the COVID_ 19 Pandemic [Volume 4, Issue 2, 2023, Pages 72-88]

  • Marketing strategies Identification and Analysis of Prominent Concepts in Digital Marketing and Sports [Volume 5, Issue 4, 2024, Pages 24-38]

  • Marketing strategies Identification of the Functions of Social Media Marketing Strategies of Iranian Premier League Football Clubs [Volume 7, Issue 1, 2026, Pages 92-116]

  • Marketing Strategy The role of market orientation in the relationship between innovation culture and the development of Nike brand marketing strategy in Shiraz [Volume 4, Issue 1, 2023, Pages 13-29]

  • Market Orientation The role of market orientation in the relationship between innovation culture and the development of Nike brand marketing strategy in Shiraz [Volume 4, Issue 1, 2023, Pages 13-29]

  • Mashhad Water Parks Determining The Relationship Between Brand Experience And Brand Loyalty And The Moderating Role of Demographic Variables (Case Study: Customers of Mashhad Water Parks Complex) [Volume 3, Issue 4, 2022, Pages 156-139]

  • Media Explaining the Key Factors Influencing Business Intelligence in Online Sports Enterprises [Volume 6, Issue 1, 2025, Pages 32-44]

  • Mediated consumption A Qualitative Study for Developing an Indigenous Theory of Mediated Sport Consumption in Iran Using the Grounded Theory Approach [(Articles in Press)]

  • Mental image of the country of origin of the brand The Effect of the Mental Image of the Country of Origin of the Brand on the Formation of Brand Equity Resulting in Brand Trust in the Sports Industry (Case Study: Shiraz) [Volume 2, Issue 1, 2021, Pages 1-30]

  • Meta-Analysis Meta-analysis of the relationship between service quality and customer satisfaction in sports organizations [Volume 2, Issue 3, 2021, Pages 1-25]

  • MICMAC Analysis Applying Social Marketing to Promote Children's Physical Literacy: A Structural-Interpretive Model [(Articles in Press)]

  • Model Presenting a Model for a Creative and Entrepreneurial Sports Science Faculty [Volume 7, Issue 1, 2026, Pages 64-91]

  • Motivación deportiva The effect of sports motivations on the perception of fans' behavior with the mediating role of relationship quality in karate athletes in Alborz province [Volume 4, Issue 2, 2023, Pages 89-107]

  • Motivation Identifying The Motivations And Behavior Of Consuming Sports Goods In Iranian E-Sports Players [Volume 3, Issue 4, 2022, Pages 23-1]

  • Motivational marketing Presenting a Model of Motivational Marketing in Sports with the Approach of Grounded Theory [Volume 5, Issue 4, 2024, Pages 1-23]

  • Motivation and personal experience A Qualitative Study for Developing an Indigenous Theory of Mediated Sport Consumption in Iran Using the Grounded Theory Approach [(Articles in Press)]

  • Mountaineering Strategic analysis of developing Iran's active sports tourism [Volume 4, Issue 1, 2023, Pages 73-90]

  • Multi-channel Strategy The Effect of Click and Brick Strategy on Consumer Behavior in Sports Clubs [Volume 6, Issue 4, 2025, Pages 100-112]

  • Multi-Grounded Theory (MGT) Harmonizing Theory and Experimentation: Unveiling the Potential of Multi-Grounded Theory [Volume 5, Issue 1, 2024, Pages 87-100]

N

  • Negative Word-of-Mouth The impact of brand symbolism on brand evangelism behavior among the supporters of Persepolis Club [Volume 6, Issue 2, 2025, Pages 15-29]

  • Networking behavior Exploring the Impact of Sports Salespersons’ Networking Behavior on Customers’ Purchase Intention: The Mediating Role of Customer Engagement [(Articles in Press)]

  • Neuromarketing An Integrated Framework for Analyzing the Effectiveness of Celebrity Endorsement in Sports Advertising: A Meta-Synthesis Based on Traditional Methods, Neuromarketing, and Artificial Intelligence [(Articles in Press)]

  • New marketing The effect of E-Commerce Platforms with the Mediating Role of Customer-related Factors on Sportswear Purchase Intention [Volume 6, Issue 1, 2025, Pages 93-108]

  • Nike brand The role of market orientation in the relationship between innovation culture and the development of Nike brand marketing strategy in Shiraz [Volume 4, Issue 1, 2023, Pages 13-29]

  • NLP system" Phenomenology of the role of artificial intelligence marketing on increasing sales and exports of Iranian sports goods [Volume 5, Issue 2, 2024, Pages 1-15]

  • Nostalgic marketing A Journey to the Past: Nostalgic Marketing and Its Influence on Sporting Goods Purchases through Nationalism and Consumer Culture [Volume 7, Issue 1, 2026, Pages 18-33]

O

  • Offline Factors Affecting participation in Offline Sport Events of Sumo, Petanque and O-Sport during COVID-19 Pandemic [Volume 4, Issue 3, 2023, Pages 1-17]

  • Olympic Games Marketing Revealing Trends in Olympic Games Marketing: A Bibliometric Perspective [Volume 6, Issue 4, 2025, Pages 48-65]

  • Online brand The Role of Social Media on Online Brand Community Identification And Loyalty of Mashhad Sports Club Customers [Volume 3, Issue 3, 2022, Pages 67-38]

  • Online Store Analysis the content of online sales sites of sports products [Volume 2, Issue 2, 2021, Pages 1-20]

  • Open Innovation The Effect of Open Innovation and Social Media Marketing on Football Club Brand Authenticity with the Mediating Role of Value Creation and Brand Mental Image [Volume 7, Issue 1, 2026, Pages 117-128]

  • Organizational Agility Sustainable performance of sports business: The role of technological intelligence and the mediating effects of organizational agility and customer agility capabilities [Volume 4, Issue 4, 2023, Pages 1-18]

  • O-Sport Factors Affecting participation in Offline Sport Events of Sumo, Petanque and O-Sport during COVID-19 Pandemic [Volume 4, Issue 3, 2023, Pages 1-17]

P

  • Performance The effects of green marketing drivers on the Performance of sport facilities with the mediating role of social responsibility [Volume 3, Issue 1, 2022, Pages 171-144]

  • Performance Analysis and relationship between financing methods and strategic performance of Iraq football clubs [Volume 5, Issue 1, 2024, Pages 35-52]

  • Performance Sustainable performance of sports business: The role of technological intelligence and the mediating effects of organizational agility and customer agility capabilities [Volume 4, Issue 4, 2023, Pages 1-18]

  • Performance Evaluation Assessing the efficiency of Alborz sport Concils by Data Envelopment Analysis Approach [Volume 1, Issue 3, 2020, Pages 104-73]

  • Persepolis The Effect of Corporate Sponsor Image on Purchase Intention of Persepolis Fans With The Mediating Role of Brand Love And Sport Involvement [Volume 3, Issue 4, 2022, Pages 95-74]

  • Persian Gulf Pro League Designing a Simulation Model for the Development of Spectators' Attendance in Iran's Premier Football League Stadiums [Volume 5, Issue 4, 2024, Pages 97-117]

  • Personal Branding Creating Branding for Athletes: A New Model in the Age of Social Media [(Articles in Press)]

  • Personality trait The Effectiveness of teaching the Entrepreneurship Course on Entrepreneurial Personality Characteristics and the Entrepreneurial Intent of undergraduate Students of Sports Sciences [Volume 2, Issue 1, 2021, Pages 156-180]

  • Personality traits Investigating the role of personality traits in entrepreneurship spirit of Sports Science students [Volume 2, Issue 2, 2021, Pages 151-176]

  • Petanque Factors Affecting participation in Offline Sport Events of Sumo, Petanque and O-Sport during COVID-19 Pandemic [Volume 4, Issue 3, 2023, Pages 1-17]

  • Physical activity Presenting the active lifestyle model of the Iranian society with an economic approach and sports business: contribution to the gross national product [Volume 5, Issue 3, 2024, Pages 96-116]

  • Physical Fitness Explaining The Effect of Social Marketing on Motivating Sports Participation of The Elderly in East Azarbaijan Province [Volume 3, Issue 3, 2022, Pages 220-187]

  • Physical Quality Influence of the return of spectators from the physical quality of football stadiums with the mediation of satisfaction [Volume 4, Issue 2, 2023, Pages 47-71]

  • Pink marketing Women-centric marketing: A model for pink branding in sports equipment [Volume 6, Issue 1, 2025, Pages 15-31]

  • Place Marketing Strategies in the Fencing Federation of the Islamic Republic of Iran Based on the 7Ps Model [Volume 4, Issue 2, 2023, Pages 129-147]

  • Planning Identifying the factors influencing the role of capacity management in the supply chain of sports tourism services [Volume 7, Issue 2, 2026]

  • Platform development PresentationSolutions for the development of public sports culture with approach social marketing [Volume 4, Issue 4, 2023, Pages 57-85]

  • Positive Emotional Response The Role of Ethical Behavior of Sports Store Employees in Consumer Immediate Purchasing Behavior: Mediated by Trust and Positive Emotional Response [Volume 2, Issue 3, 2021, Pages 26-60]

  • Prediction Predicting the retention of customers of sport gym using the K-nearest neighbor algorithm [Volume 5, Issue 1, 2024, Pages 69-86]

  • Predictive study of sports tourism development Predictive study of sports tourism development in East Azerbaijan province based on tourism dimensions [Volume 1, Issue 4, 2020, Pages 115-97]

  • Premier Football League Identifying the factors of the Premier Football League’s development of the Islamic Republic of Iran with a Delphi-fuzzy approach [Volume 1, Issue 2, 2020, Pages 25-1]

  • Premier Football League Investigating the difference in the effectiveness of different types of communication media based on the demographic characteristics of the fans of the Iranian Premier League teams [Volume 2, Issue 3, 2021, Pages 61-91]

  • Premier League Survey factors affecting market demand of premier league soccer teams in the east azarbaijan province [Volume 1, Issue 2, 2020, Pages 75-51]

  • Premier League Segmentation of football team spectator participation levels based on the Continuous Psychological Model (PCM) [Volume 1, Issue 4, 2020, Pages 96-73]

  • Premier League The role of Sportscape on Service Experience of Football Spectators (case of Azadi stadium) [Volume 3, Issue 2, 2022, Pages 150-121]

  • Prevention Analyzing the threats of online football betting and its prevention strategies [Volume 1, Issue 3, 2020, Pages 132-105]

  • Private Club The Model of Relationship between Professional Ethics and Marketing Mix Promoting Sports Services in Private Club Managers in Kurdistan Province [Volume 2, Issue 2, 2021, Pages 71-95]

  • Private Sports Clubs The role of psychological ownership in satisfying the psychological needs and customers’ happiness feeling of private sports clubs in Gonbad Kavous city [Volume 2, Issue 3, 2021, Pages 179-204]

  • Product Development Performance The Deep Relationship between Supply Chain Integration and Knowledge Absorption Capacity: A Strategic Approach to Enhancing Performance in Sports Product Development [Volume 5, Issue 2, 2024, Pages 37-52]

  • Product-Endorser Fit Interpretive Structural Modeling of Key Factors Affecting the Effectiveness of Advertising with Athlete Endorsers [(Articles in Press)]

  • Professional Ethics The Model of Relationship between Professional Ethics and Marketing Mix Promoting Sports Services in Private Club Managers in Kurdistan Province [Volume 2, Issue 2, 2021, Pages 71-95]

  • Professional Sports The Formulation components of the business ethics model in the management of professional sports clubs in Iran: a control approach, challenges of business interactions [(Articles in Press)]

  • Professional Sports Developing a Model of Antecedents and Consequences of Fan-Club Relationship Quality Management in the Iranian Football Premier League [(Articles in Press)]

  • Professional Sports Clubs he Effect of Digital Entrepreneurship on the Development of the Marketing Mix of Professional Sports Clubs in the Southern and Central Cities of Iraq [Volume 4, Issue 4, 2023, Pages 39-56]

  • Promoting Mix The Model of Relationship between Professional Ethics and Marketing Mix Promoting Sports Services in Private Club Managers in Kurdistan Province [Volume 2, Issue 2, 2021, Pages 71-95]

  • Promotional Activities The Effect of Marketing Capabilities on Creating Competitive Advantage for Sport Clubs in the Days of the COVID_ 19 Pandemic [Volume 4, Issue 2, 2023, Pages 72-88]

  • Proposal Mix Construction and Validation of a Mixed Assessment Tool for Social Marketing of School Sports Based on Morris and Clarkson's Model [Volume 4, Issue 3, 2023, Pages 53-74]

  • Psychological Needs The role of psychological ownership in satisfying the psychological needs and customers’ happiness feeling of private sports clubs in Gonbad Kavous city [Volume 2, Issue 3, 2021, Pages 179-204]

  • Psychological Ownership The role of psychological ownership in satisfying the psychological needs and customers’ happiness feeling of private sports clubs in Gonbad Kavous city [Volume 2, Issue 3, 2021, Pages 179-204]

  • Publish or Perish Identification and Analysis of Prominent Concepts in Digital Marketing and Sports [Volume 5, Issue 4, 2024, Pages 24-38]

  • Purchase intention The Effect of Corporate Sponsor Image on Purchase Intention of Persepolis Fans With The Mediating Role of Brand Love And Sport Involvement [Volume 3, Issue 4, 2022, Pages 95-74]

  • Purchase intention Investigating the Role of Sport Goods Quality and Stores Services in Creating Brand Preference and Customer Purchase Intention Emphasizing the Mediated Role of Perceived Value and Brand Equity [Volume 6, Issue 2, 2025, Pages 56-69]

  • Purchase intention The impact of brand symbolism on brand evangelism behavior among the supporters of Persepolis Club [Volume 6, Issue 2, 2025, Pages 15-29]

  • Purchase intention A Journey to the Past: Nostalgic Marketing and Its Influence on Sporting Goods Purchases through Nationalism and Consumer Culture [Volume 7, Issue 1, 2026, Pages 18-33]

  • Purchase intention Modeling the Effect of Esports Spectators' Customer Experience on Purchase Intention toward Sponsoring Brands: The Mediating Role of Social Identification [(Articles in Press)]

  • Purchasing Behavior The Role of Ethical Behavior and Consumer Spiritual Well-Being in Deciding to Purchase Counterfeit Sport Goods [(Articles in Press)]

  • Purchasing Behavior The Relationship between Cultural Values ​​and Clothing Customer Behavior Considering the Media of Brand Selection (Case Study: Khuzestan Technique Sports Clothing) [Volume 7, Issue 2, 2026]

R

  • Recommended system" Phenomenology of the role of artificial intelligence marketing on increasing sales and exports of Iranian sports goods [Volume 5, Issue 2, 2024, Pages 1-15]

  • Recreational involvement Relationship serious leisure and leisure satisfaction mediated by recreational involvement in amateur Volleyball athletes [Volume 3, Issue 2, 2022, Pages 120-89]

  • Reductionism Harmonizing Theory and Experimentation: Unveiling the Potential of Multi-Grounded Theory [Volume 5, Issue 1, 2024, Pages 87-100]

  • Relationship marketing Barriers of Long-Term Relationship between Iran Football Pro League Clubs and Sponsor Companies and Organizations [Volume 1, Issue 3, 2020, Pages 25-1]

  • Relationship marketing Testing the model of influencing factors on fans' supportive behaviors of the Persepolis club brand [Volume 5, Issue 3, 2024, Pages 117-135]

  • Relationship marketing The Impact of Observability and Compatibility on Consumers' Attitudes Towards AI-Generated Sports Marketing Content and Its Effect on Purchase Intent [Volume 6, Issue 1, 2025, Pages 1-14]

  • Relationship marketing The Role of Relationship Marketing on Brand Equity: The Mediating Role of Brand Identification and Brand Experience (A Case Study of Isfahan Fitness Clubs) [Volume 6, Issue 2, 2025, Pages 1-14]

  • Relationship marketing Exploring the Impact of Sports Salespersons’ Networking Behavior on Customers’ Purchase Intention: The Mediating Role of Customer Engagement [(Articles in Press)]

  • Reputation Investigating the effect of social responsibility on Customer`s loyalty of fitness clubs with role moderating of image and reputation [Volume 3, Issue 2, 2022, Pages 60-30]

  • Research Application of statistical software in quantitative sports marketing studies [Volume 3, Issue 1, 2022, Pages 29-1]

  • Responsive Marketing Identification and Prioritization of Factors Affecting Responsive Marketing in Crisis Conditions (Identification and Prioritization) [(Articles in Press)]

  • Retention Predicting the retention of customers of sport gym using the K-nearest neighbor algorithm [Volume 5, Issue 1, 2024, Pages 69-86]

  • Revenue Identifying the investment opportunities of the private sector in sports in Alborz province [Volume 4, Issue 4, 2023, Pages 119-139]

  • Revenue generation Proposing a New Revenue Generation Model in Private Sports Clubs with an Entrepreneurial Marketing Approach [(Articles in Press)]

  • Rhetorical Designing a competency model for Iranian sports marketers [Volume 2, Issue 1, 2021, Pages 31-52]

  • Risk Assessment The effect of loyalty to the national team on the level of risk-taking of Iranian tourists towards the host of the Asian Cup (2019 UAE) [Volume 3, Issue 2, 2022, Pages 177-151]

  • Risk-taking The effect of entrepreneurial marketing on the financial performance of sports products manufacturers with the mediating role of Information Technology [Volume 2, Issue 2, 2021, Pages 127-150]

S

  • Salary Comparison of Salary Status and Facilities Paid to Iranian Premier League Football Referees and Selected Countries of the World [Volume 7, Issue 1, 2026, Pages 34-51]

  • Salesmen Ethical Behavior The Role of Ethical Behavior of Sports Store Employees in Consumer Immediate Purchasing Behavior: Mediated by Trust and Positive Emotional Response [Volume 2, Issue 3, 2021, Pages 26-60]

  • Satisfaction Conceptual model of factors affecting customer satisfaction of sports stores [Volume 1, Issue 2, 2020, Pages 132-100]

  • Satisfaction Impact of Emotions on Satisfaction Fanship and Behavioral Intention of Football Clubs of Iran's Premier League Fans [Volume 1, Issue 2, 2020, Pages 148-133]

  • Satisfaction The relationship between social media marketing and customer satisfaction of sports recreation centers [Volume 1, Issue 4, 2020, Pages 133-116]

  • Satisfaction The effect of attachment to the event on the behavioral intentions of Premier League spectators with the mediating role of satisfaction and sense of place [Volume 2, Issue 1, 2021, Pages 75-99]

  • Satisfaction Meta-analysis of the relationship between service quality and customer satisfaction in sports organizations [Volume 2, Issue 3, 2021, Pages 1-25]

  • Satisfaction Relationship serious leisure and leisure satisfaction mediated by recreational involvement in amateur Volleyball athletes [Volume 3, Issue 2, 2022, Pages 120-89]

  • Satisfaction Comparison of The Loyalty Model of New and Experienced Customers of Health Clubs In Isfahan [Volume 3, Issue 3, 2022, Pages 98-68]

  • Satisfaction Test of The Role of Satisfaction Mediation Model In The Causal Relationship of Entrepreneurial Marketing With The Desire To Re-Attend Customers of Sports Complexes In Karaj [Volume 3, Issue 4, 2022, Pages 48-24]

  • Satisfaction Designing a sensory marketing model with emotional attachment to the brand and satisfaction with the sensory experience of customers of sports pools in Alborz province [Volume 5, Issue 2, 2024, Pages 105-120]

  • Scale Measure the validity and reliability of the curiosity of sports fans [Volume 4, Issue 1, 2023, Pages 31-43]

  • Scenario writing Two Plausible Stories of the Future of the Sports Industry Emphasizing the Role of Sports Startups: Scenario Writing [(Articles in Press)]

  • School Sports Construction and Validation of a Mixed Assessment Tool for Social Marketing of School Sports Based on Morris and Clarkson's Model [Volume 4, Issue 3, 2023, Pages 53-74]

  • Security Identifying and prioritizing factors affecting the security of sport facilities Based on Fuzzy Delphi and MADM [Volume 1, Issue 3, 2020, Pages 50-26]

  • Self-esteem Investigating the effect of assertiveness and self-esteem on customers' intention to repurchase through the mediation of jealousy and love for the brand and active interaction with the brand [Volume 2, Issue 2, 2021, Pages 96-126]

  • Self-Identity Investigation the Identity Status of Iranian Premier League Football Clubs Fans (A Case Study of Esteghlal Tehran Cultural and Athletic Club) [Volume 2, Issue 1, 2021, Pages 53-74]

  • Sense of place The effect of attachment to the event on the behavioral intentions of Premier League spectators with the mediating role of satisfaction and sense of place [Volume 2, Issue 1, 2021, Pages 75-99]

  • Sensory marketing Designing a sensory marketing model with emotional attachment to the brand and satisfaction with the sensory experience of customers of sports pools in Alborz province [Volume 5, Issue 2, 2024, Pages 105-120]

  • Sentiment analysis system" Phenomenology of the role of artificial intelligence marketing on increasing sales and exports of Iranian sports goods [Volume 5, Issue 2, 2024, Pages 1-15]

  • Service Experience The role of Sportscape on Service Experience of Football Spectators (case of Azadi stadium) [Volume 3, Issue 2, 2022, Pages 150-121]

  • Service mix Analysis of consumer behavior in fitness clubs based on 7P of marketing mix [Volume 5, Issue 3, 2024, Pages 22-38]

  • Service Quality The Effect of Strategic Thinking of Managers on Service Quality in Sport Clubs in Karaj [Volume 1, Issue 1, 2020, Pages 85-64]

  • Service Quality Meta-analysis of the relationship between service quality and customer satisfaction in sports organizations [Volume 2, Issue 3, 2021, Pages 1-25]

  • Service Quality Comparison of The Loyalty Model of New and Experienced Customers of Health Clubs In Isfahan [Volume 3, Issue 3, 2022, Pages 98-68]

  • Service Quality The Moderator Role of Social Media in Relation between the Services Quality and Satisfaction with the Customer Behavioral Intention in Swimming Clubs [Volume 3, Issue 3, 2022, Pages 186-157]

  • Shahr Khodro Club Investigating the difference in the effectiveness of different types of communication media based on the demographic characteristics of the fans of the Iranian Premier League teams [Volume 2, Issue 3, 2021, Pages 61-91]

  • Simulation Designing a Model for the Impact of Guerrilla Marketing on Attracting Customers of Sports Stores via an Agent-Based Simulation Approach [Volume 4, Issue 2, 2023, Pages 107-127]

  • Simulation Designing a Simulation Model for the Development of Spectators' Attendance in Iran's Premier Football League Stadiums [Volume 5, Issue 4, 2024, Pages 97-117]

  • Skiing Strategic analysis of developing Iran's active sports tourism [Volume 4, Issue 1, 2023, Pages 73-90]

  • Soccer Survey factors affecting market demand of premier league soccer teams in the east azarbaijan province [Volume 1, Issue 2, 2020, Pages 75-51]

  • Social capita Relationship of Social Capital With Innovative Behavior And Competitive Advantage of Active Sports Tourism Destinations In Bushehr Province [Volume 3, Issue 4, 2022, Pages 73-49]

  • Social Drivers Analysis of Improving Economic Governance in the Country's Sports Based on Marketing Factors [Volume 6, Issue 1, 2025, Pages 78-92]

  • Social Economy Analysis of Improving Economic Governance in the Country's Sports Based on Marketing Factors [Volume 6, Issue 1, 2025, Pages 78-92]

  • Social Identification Modeling the Effect of Esports Spectators' Customer Experience on Purchase Intention toward Sponsoring Brands: The Mediating Role of Social Identification [(Articles in Press)]

  • Social Identity Investigation the Identity Status of Iranian Premier League Football Clubs Fans (A Case Study of Esteghlal Tehran Cultural and Athletic Club) [Volume 2, Issue 1, 2021, Pages 53-74]

  • Social interactions and communication A Qualitative Study for Developing an Indigenous Theory of Mediated Sport Consumption in Iran Using the Grounded Theory Approach [(Articles in Press)]

  • Social Media Influence Revealing Trends in Olympic Games Marketing: A Bibliometric Perspective [Volume 6, Issue 4, 2025, Pages 48-65]

  • Social media marketing Bibliometric Analysis of The Global Trends on Sport Marketing Researches [Volume 3, Issue 1, 2022, Pages 143-114]

  • Social media marketing Structural Interpretive Model of Determining Factors in Social Media Marketing for E-Sport Businesses [Volume 6, Issue 1, 2025, Pages 61-77]

  • Social networks Analyze The Gender Factor In The Effectiveness of Advertising Using Sports on Social Networks (Case Study: Instagram) [Volume 3, Issue 3, 2022, Pages 156-129]

  • Social networks The Effect of Open Innovation and Social Media Marketing on Football Club Brand Authenticity with the Mediating Role of Value Creation and Brand Mental Image [Volume 7, Issue 1, 2026, Pages 117-128]

  • Social networks presenting a model of the impact of marketing in social networks on attracting contacts in the physics sports field [Volume 5, Issue 2, 2024, Pages 53-68]

  • Social resistance Relationship between decision-making styles and social power of consumers of table tennis sports brands (comparison of domestic and foreign brands) [Volume 4, Issue 2, 2023, Pages 20-47]

  • Social Responsibility Measures The Impact of Corporate Social Responsibility Measures on Brand Love for Sport Teams [Volume 2, Issue 3, 2021, Pages 123-152]

  • Spectator Survey factors affecting market demand of premier league soccer teams in the east azarbaijan province [Volume 1, Issue 2, 2020, Pages 75-51]

  • Spectator Segmentation of football team spectator participation levels based on the Continuous Psychological Model (PCM) [Volume 1, Issue 4, 2020, Pages 96-73]

  • Spectator Attendance Designing a Simulation Model for the Development of Spectators' Attendance in Iran's Premier Football League Stadiums [Volume 5, Issue 4, 2024, Pages 97-117]

  • Spectators The role of Sportscape on Service Experience of Football Spectators (case of Azadi stadium) [Volume 3, Issue 2, 2022, Pages 150-121]

  • Spectators The Impact of Cognitive Component on Affective Component of Team Reputation: Emphasizing on Difference Between Viewers And Spectators of Persian Gulf Pro League [Volume 3, Issue 4, 2022, Pages 138-118]

  • Spectators Influence of the return of spectators from the physical quality of football stadiums with the mediation of satisfaction [Volume 4, Issue 2, 2023, Pages 47-71]

  • Spectators Paradigm model of sports audience interactions in sports events using virtual reality and augmented reality [Volume 4, Issue 3, 2023, Pages 90-107]

  • Spectators The effect of environmental knowledge on green purchasing behavior of spectators: The mediating role of ethical commitment to the environment [Volume 6, Issue 3, 2025, Pages 1-16]

  • Spiritual Well-Being The Role of Ethical Behavior and Consumer Spiritual Well-Being in Deciding to Purchase Counterfeit Sport Goods [(Articles in Press)]

  • Sponsor Investigating Strategies for Attracting Sponsors in Iranian Professional Volleyball [Volume 2, Issue 2, 2021, Pages 49-70]

  • Sponsor Analysis and relationship between financing methods and strategic performance of Iraq football clubs [Volume 5, Issue 1, 2024, Pages 35-52]

  • Sponsorship Strategies Revealing Trends in Olympic Games Marketing: A Bibliometric Perspective [Volume 6, Issue 4, 2025, Pages 48-65]

  • Sport Brand Investigating the Role of Sport Goods Quality and Stores Services in Creating Brand Preference and Customer Purchase Intention Emphasizing the Mediated Role of Perceived Value and Brand Equity [Volume 6, Issue 2, 2025, Pages 56-69]

  • Sport Branding Business Model Analysis of Sports Trading Cards (Case Study: Kimdi) [Volume 7, Issue 2, 2026, Pages 1-16]

  • Sport entrepreneurship Designing a Neural‑Network Model for Sport Entrepreneurship in the Tourism Context [(Articles in Press)]

  • Sport Equipment Examining The Environmental Behaviors of Sports Consumers: The Effect of Green Marketing Tools [Volume 3, Issue 4, 2022, Pages 117-96]

  • Sport Events Factors Affecting participation in Offline Sport Events of Sumo, Petanque and O-Sport during COVID-19 Pandemic [Volume 4, Issue 3, 2023, Pages 1-17]

  • Sport Events Paradigm model of sports audience interactions in sports events using virtual reality and augmented reality [Volume 4, Issue 3, 2023, Pages 90-107]

  • Sport Facilities Identifying and prioritizing factors affecting the security of sport facilities Based on Fuzzy Delphi and MADM [Volume 1, Issue 3, 2020, Pages 50-26]

  • Sport Facilities The effects of green marketing drivers on the Performance of sport facilities with the mediating role of social responsibility [Volume 3, Issue 1, 2022, Pages 171-144]

  • Sport Industry Analysis of Factors influencing customer decisions in choose a sports club with an emphasis on marketing mix [Volume 1, Issue 3, 2020, Pages 154-133]

  • Sporting event The Impact of International Sports Events on the City Brand (Case Study: Bojnourd County) [Volume 3, Issue 1, 2022, Pages 195-172]

  • Sporting Events The impact of customer experience and engagement on sports tourism destination with an experiential marketing approach of sports events in Iran [Volume 6, Issue 4, 2025, Pages 77-99]

  • Sporting Events Identifying the factors influencing the role of capacity management in the supply chain of sports tourism services [Volume 7, Issue 2, 2026]

  • Sport Maarketing Analysis Reporting and Handling Nonresponse in Sports Marketing Articles [Volume 2, Issue 3, 2021, Pages 153-178]

  • Sport Marketing Analysis of Factors influencing customer decisions in choose a sports club with an emphasis on marketing mix [Volume 1, Issue 3, 2020, Pages 154-133]

  • Sport Marketing Bibliometric Analysis of The Global Trends on Sport Marketing Researches [Volume 3, Issue 1, 2022, Pages 143-114]

  • Sport Marketing Gender inequality in sports endorsement; Identifying the obstacles to the presence of Iranian female athletes in sports advertisements [Volume 4, Issue 1, 2023, Pages 1-12]

  • Sport markets Identifying the investment opportunities of the private sector in sports in Alborz province [Volume 4, Issue 4, 2023, Pages 119-139]

  • Sport Products Analysis the content of online sales sites of sports products [Volume 2, Issue 2, 2021, Pages 1-20]

  • Sport Products Relationship between green marketing and the ethical measures of producers with the loyalty of sports products customers [Volume 2, Issue 4, 2021, Pages 65-97]

  • Sport Products Influence of green marketing on sport brand image and intention to purchase Athletes in Rasht [Volume 2, Issue 4, 2021, Pages 120-146]

  • Sports Brand Image Influence of green marketing on sport brand image and intention to purchase Athletes in Rasht [Volume 2, Issue 4, 2021, Pages 120-146]

  • Sports Brands Brand Positioning of Football Clubs in Iranian Premier League: The Partial Role of Brand Association and Fan-Team Identification [Volume 6, Issue 2, 2025, Pages 30-43]

  • Sports Business Investigating the factors influencing the competitive marketing of small sports businesses during the coronavirus outbreak [Volume 2, Issue 4, 2021, Pages 147-176]

  • Sports Business Identifying and Ranking The Components of Sports Business Development In Golestan Province [Volume 3, Issue 3, 2022, Pages 128-99]

  • Sports Business Sustainable performance of sports business: The role of technological intelligence and the mediating effects of organizational agility and customer agility capabilities [Volume 4, Issue 4, 2023, Pages 1-18]

  • Sports Businesses The Deep Relationship between Supply Chain Integration and Knowledge Absorption Capacity: A Strategic Approach to Enhancing Performance in Sports Product Development [Volume 5, Issue 2, 2024, Pages 37-52]

  • Sports Businesses The Impact of Electronic Word-of-Mouth (eWOM) Marketing on Brand Equity in Sports Businesses [Volume 7, Issue 2, 2026]

  • Sportscape The role of Sportscape on Service Experience of Football Spectators (case of Azadi stadium) [Volume 3, Issue 2, 2022, Pages 150-121]

  • Sports club' From Consumer to Co-Creator: A new approach to innovation in sports services [(Articles in Press)]

  • Sports Consumer" The effect of deep online recommendation factors on consumer wandering with the mediating role of cognitive absorption perception in athletes consuming sports products [Volume 5, Issue 4, 2024, Pages 118-138]

  • Sports Content Governance Adoption and Strategic Value of Social Media Marketing Communications in Iranian Volleyball Clubs: A Multiple Case Study [(Articles in Press)]

  • Sports Economics Identifying the investment opportunities of the private sector in sports in Alborz province [Volume 4, Issue 4, 2023, Pages 119-139]

  • Sports Economics Designing the Development Model of Adventure Sports Tourism in Iran: Analysis of Requirements and Consequences [Volume 7, Issue 1, 2026, Pages 1-17]

  • Sports-Ecotourism Ecological-Humanitical Feasibility of Sports-Ecotourism Development in Desert Areas (Case Study: Qom Province) [Volume 2, Issue 1, 2021, Pages 100-130]

  • Sports Expenditures The effect of economic factors on government and household sports expenses in Iran [Volume 5, Issue 2, 2024, Pages 88-104]

  • Sports Fan Business Model Analysis of Sports Trading Cards (Case Study: Kimdi) [Volume 7, Issue 2, 2026, Pages 1-16]

  • Sports fans Validation of the Persian version of the Emotional Experiences of Sports Fans Questionnaire [Volume 1, Issue 4, 2020, Pages 21-1]

  • Sports fans Investigation the Identity Status of Iranian Premier League Football Clubs Fans (A Case Study of Esteghlal Tehran Cultural and Athletic Club) [Volume 2, Issue 1, 2021, Pages 53-74]

  • Sports fans Measure the validity and reliability of the curiosity of sports fans [Volume 4, Issue 1, 2023, Pages 31-43]

  • Sports fans Brand Positioning of Football Clubs in Iranian Premier League: The Partial Role of Brand Association and Fan-Team Identification [Volume 6, Issue 2, 2025, Pages 30-43]

  • Sports Governance Analysis of Improving Economic Governance in the Country's Sports Based on Marketing Factors [Volume 6, Issue 1, 2025, Pages 78-92]

  • Sports industry Quantitative content analysis of brand-related research trends in the Iranian sports industry [Volume 1, Issue 4, 2020, Pages 52-22]

  • Sports industry The Effect of the Mental Image of the Country of Origin of the Brand on the Formation of Brand Equity Resulting in Brand Trust in the Sports Industry (Case Study: Shiraz) [Volume 2, Issue 1, 2021, Pages 1-30]

  • Sports industry Qualitative pattern of virtual reality application in sports marketing [Volume 2, Issue 4, 2021, Pages 1-34]

  • Sports industry Two Plausible Stories of the Future of the Sports Industry Emphasizing the Role of Sports Startups: Scenario Writing [(Articles in Press)]

  • Sports industry Designing a Leading Digital Marketing Excellence Model in the Sports Industry with a Focus on Digital Transformation [Volume 6, Issue 4, 2025, Pages 1-12]

  • Sports Institutions The Impact of Social Media on Interaction Patterns Among Stakeholders in Iraqi Football [(Articles in Press)]

  • Sports Involvement The Effect of Corporate Sponsor Image on Purchase Intention of Persepolis Fans With The Mediating Role of Brand Love And Sport Involvement [Volume 3, Issue 4, 2022, Pages 95-74]

  • Sports Management Harmonizing Theory and Experimentation: Unveiling the Potential of Multi-Grounded Theory [Volume 5, Issue 1, 2024, Pages 87-100]

  • Sports Management presenting a model of the impact of marketing in social networks on attracting contacts in the physics sports field [Volume 5, Issue 2, 2024, Pages 53-68]

  • Sports Management The Formulation components of the business ethics model in the management of professional sports clubs in Iran: a control approach, challenges of business interactions [(Articles in Press)]

  • Sports Marketing The Model of Relationship between Professional Ethics and Marketing Mix Promoting Sports Services in Private Club Managers in Kurdistan Province [Volume 2, Issue 2, 2021, Pages 71-95]

  • Sports Marketing Qualitative pattern of virtual reality application in sports marketing [Volume 2, Issue 4, 2021, Pages 1-34]

  • Sports Marketing The role of demographic characteristics and digital literacy in the digital marketing of sports cafes and shops [Volume 3, Issue 1, 2022, Pages 57-30]

  • Sports Marketing Identifying The Motivations And Behavior Of Consuming Sports Goods In Iranian E-Sports Players [Volume 3, Issue 4, 2022, Pages 23-1]

  • Sports Marketing The Role of Ethical Behavior and Consumer Spiritual Well-Being in Deciding to Purchase Counterfeit Sport Goods [(Articles in Press)]

  • Sports Marketing The Effect of Open Innovation and Social Media Marketing on Football Club Brand Authenticity with the Mediating Role of Value Creation and Brand Mental Image [Volume 7, Issue 1, 2026, Pages 117-128]

  • Sports Marketing A Critique Review of the book Sports marketing management [Volume 5, Issue 1, 2024, Pages 53-68]

  • Sports Marketing Presenting the active lifestyle model of the Iranian society with an economic approach and sports business: contribution to the gross national product [Volume 5, Issue 3, 2024, Pages 96-116]

  • Sports Marketing Analysis of consumer behavior in fitness clubs based on 7P of marketing mix [Volume 5, Issue 3, 2024, Pages 22-38]

  • Sports Marketing Identifying the factors influencing the role of capacity management in the supply chain of sports tourism services [Volume 7, Issue 2, 2026]

  • Sports Marketing Providing Appropriate Strategies for the Financial Independence of Professional Private Sports Clubs [Volume 7, Issue 2, 2026]

  • Sports Marketing The Role of 4E Dimensions in the Development of Water Sports and Recreation Tourism Resources on Kish Island [Volume 6, Issue 3, 2025, Pages 86-105]

  • Sports Marketing" The effect of deep online recommendation factors on consumer wandering with the mediating role of cognitive absorption perception in athletes consuming sports products [Volume 5, Issue 4, 2024, Pages 118-138]

  • Sports Participation Motivation Explaining The Effect of Social Marketing on Motivating Sports Participation of The Elderly in East Azarbaijan Province [Volume 3, Issue 3, 2022, Pages 220-187]

  • Sports Product Development The Deep Relationship between Supply Chain Integration and Knowledge Absorption Capacity: A Strategic Approach to Enhancing Performance in Sports Product Development [Volume 5, Issue 2, 2024, Pages 37-52]

  • Sports products Designing advertising patterns through social media, in order to influence the desire of customers of sports products [Volume 4, Issue 2, 2023, Pages 1-19]

  • Sports products Analysis of the effect of green marketing communications on green purchasing behavior of sports products by considering the mediating role of consumer attitude [Volume 6, Issue 3, 2025, Pages 17-32]

  • Sports products Presenting framework for the Islamic marketing to consumers of sports goods in virtual space [Volume 6, Issue 2, 2025, Pages 89-102]

  • Sports science The Effectiveness of teaching the Entrepreneurship Course on Entrepreneurial Personality Characteristics and the Entrepreneurial Intent of undergraduate Students of Sports Sciences [Volume 2, Issue 1, 2021, Pages 156-180]

  • Sports science Application of statistical software in quantitative sports marketing studies [Volume 3, Issue 1, 2022, Pages 29-1]

  • Sports Science students Investigating the role of personality traits in entrepreneurship spirit of Sports Science students [Volume 2, Issue 2, 2021, Pages 151-176]

  • Sports shops Conceptual model of factors affecting customer satisfaction of sports stores [Volume 1, Issue 2, 2020, Pages 132-100]

  • Sports shops The Role of Ethical Behavior of Sports Store Employees in Consumer Immediate Purchasing Behavior: Mediated by Trust and Positive Emotional Response [Volume 2, Issue 3, 2021, Pages 26-60]

  • Sports Sociology Harmonizing Theory and Experimentation: Unveiling the Potential of Multi-Grounded Theory [Volume 5, Issue 1, 2024, Pages 87-100]

  • Sports Sponsoring The Impact of Sports Sponsorship on Brand Equity: A Study of Rightel, Irancell and Hamrahe Aval Mobile Network Operators [Volume 7, Issue 2, 2026, Pages 17-30]

  • Sports stadiums Influence of the return of spectators from the physical quality of football stadiums with the mediation of satisfaction [Volume 4, Issue 2, 2023, Pages 47-71]

  • Sports startups Two Plausible Stories of the Future of the Sports Industry Emphasizing the Role of Sports Startups: Scenario Writing [(Articles in Press)]

  • Sports Stores Designing a Model for the Impact of Guerrilla Marketing on Attracting Customers of Sports Stores via an Agent-Based Simulation Approach [Volume 4, Issue 2, 2023, Pages 107-127]

  • Sport Start-Ups Identifying the investment opportunities of the private sector in sports in Alborz province [Volume 4, Issue 4, 2023, Pages 119-139]

  • Sport's team Validation of the Persian version of the Emotional Experiences of Sports Fans Questionnaire [Volume 1, Issue 4, 2020, Pages 21-1]

  • Sport Store Investigating the Role of Sport Goods Quality and Stores Services in Creating Brand Preference and Customer Purchase Intention Emphasizing the Mediated Role of Perceived Value and Brand Equity [Volume 6, Issue 2, 2025, Pages 56-69]

  • Sport’s Tourism Destinations Relationship of Social Capital With Innovative Behavior And Competitive Advantage of Active Sports Tourism Destinations In Bushehr Province [Volume 3, Issue 4, 2022, Pages 73-49]

  • Sports Tourism, Phygital, Simulation, Modeling, Iran' Designing a Simulation Model Based on a Favorable Scenario to Predict the Development of Phygital Sports Tourism in Iran's Free Trade and Industrial Zones [(Articles in Press)]

  • Sports venues Exploring the Influence of E-CRM on the innovation capabilities of sports venues: The moderating role of covid-19 [Volume 4, Issue 3, 2023, Pages 108-128]

  • Sportswear Brands Future Study of Influential Forces on Sportswear Brand in Iran with an Emphasis on Uncertainties in the horizon of 2035 [Volume 5, Issue 4, 2024, Pages 39-58]

  • Sports Website Analysis the content of online sales sites of sports products [Volume 2, Issue 2, 2021, Pages 1-20]

  • Sport tourism Designing a model for attracting and involving people to sports tourism (Factors, challenges and strategies) [Volume 3, Issue 1, 2022, Pages 113-80]

  • Sport tourism Development of a Model for the Obstacles to Marketing Adventure Sports Tourism in Iran [Volume 6, Issue 4, 2025, Pages 27-47]

  • Sport tourism Designing a Neural‑Network Model for Sport Entrepreneurship in the Tourism Context [(Articles in Press)]

  • Sport trading card Business Model Analysis of Sports Trading Cards (Case Study: Kimdi) [Volume 7, Issue 2, 2026, Pages 1-16]

  • Stadium Survey factors affecting market demand of premier league soccer teams in the east azarbaijan province [Volume 1, Issue 2, 2020, Pages 75-51]

  • Stadium Designing a Simulation Model for the Development of Spectators' Attendance in Iran's Premier Football League Stadiums [Volume 5, Issue 4, 2024, Pages 97-117]

  • Stakeholder Management Adoption and Strategic Value of Social Media Marketing Communications in Iranian Volleyball Clubs: A Multiple Case Study [(Articles in Press)]

  • Strategic Presenting strategies for developing the Iranian handball market [Volume 2, Issue 4, 2021, Pages 98-119]

  • Strategic Designing the Development Model of Adventure Sports Tourism in Iran: Analysis of Requirements and Consequences [Volume 7, Issue 1, 2026, Pages 1-17]

  • Strategic Entrepreneurship Identifying indicators affecting strategic entrepreneurship in sports tourism in Golestan province [Volume 5, Issue 4, 2024, Pages 59-81]

  • Strategic foresight Two Plausible Stories of the Future of the Sports Industry Emphasizing the Role of Sports Startups: Scenario Writing [(Articles in Press)]

  • Strategic Management Future Study of Influential Forces on Sportswear Brand in Iran with an Emphasis on Uncertainties in the horizon of 2035 [Volume 5, Issue 4, 2024, Pages 39-58]

  • Strategic Thinking The Effect of Strategic Thinking of Managers on Service Quality in Sport Clubs in Karaj [Volume 1, Issue 1, 2020, Pages 85-64]

  • Strategy Fourmulation Model of blue ocean strategy in Sport Clubs [Volume 1, Issue 1, 2020, Pages 128-110]

  • Strategy Environmental analysis and codifying wrestling development strategies (Case study: Lorestan Province wrestling board) [Volume 1, Issue 1, 2020, Pages 63-42]

  • Strategy Identifying barriers to Development of Iranian Premier League Brand by Integrating Balanced Scorecard Approach and AHP [Volume 2, Issue 1, 2021, Pages 131-155]

  • Strategy Strategies for obtaining and hosting sports events in Iran Case study: World military games (cism) [Volume 4, Issue 1, 2023, Pages 45-59]

  • Strategy Strategic analysis of developing Iran's active sports tourism [Volume 4, Issue 1, 2023, Pages 73-90]

  • Strategy Determining the market development strategy of sports jewelry industry in Iran [Volume 5, Issue 1, 2024, Pages 1-18]

  • Strategy Women-centric marketing: A model for pink branding in sports equipment [Volume 6, Issue 1, 2025, Pages 15-31]

  • Structural Interpretive Model Structural Interpretive Model of Determining Factors in Social Media Marketing for E-Sport Businesses [Volume 6, Issue 1, 2025, Pages 61-77]

  • Sumo Factors Affecting participation in Offline Sport Events of Sumo, Petanque and O-Sport during COVID-19 Pandemic [Volume 4, Issue 3, 2023, Pages 1-17]

  • Supplementary Revenue Development Adoption and Strategic Value of Social Media Marketing Communications in Iranian Volleyball Clubs: A Multiple Case Study [(Articles in Press)]

  • Supply Chain The Deep Relationship between Supply Chain Integration and Knowledge Absorption Capacity: A Strategic Approach to Enhancing Performance in Sports Product Development [Volume 5, Issue 2, 2024, Pages 37-52]

  • Support Capability he Effect of Digital Entrepreneurship on the Development of the Marketing Mix of Professional Sports Clubs in the Southern and Central Cities of Iraq [Volume 4, Issue 4, 2023, Pages 39-56]

  • Surfing Strategic analysis of developing Iran's active sports tourism [Volume 4, Issue 1, 2023, Pages 73-90]

  • Sustainable Competitive Advantage The Effect of Marketing Capabilities on Creating Competitive Advantage for Sport Clubs in the Days of the COVID_ 19 Pandemic [Volume 4, Issue 2, 2023, Pages 72-88]

  • Swot Marketing Strategies in the Fencing Federation of the Islamic Republic of Iran Based on the 7Ps Model [Volume 4, Issue 2, 2023, Pages 129-147]

  • SWOT analysis Strategies for obtaining and hosting sports events in Iran Case study: World military games (cism) [Volume 4, Issue 1, 2023, Pages 45-59]

  • System Strategies for obtaining and hosting sports events in Iran Case study: World military games (cism) [Volume 4, Issue 1, 2023, Pages 45-59]

T

  • Team identity Structural Equation Model of the Impact of Financial Support and Team Identity on the Responses of Electronic Sports Consumers: The Role of Engagement and Sponsor Image [(Articles in Press)]

  • Team Reputation The Impact of Cognitive Component on Affective Component of Team Reputation: Emphasizing on Difference Between Viewers And Spectators of Persian Gulf Pro League [Volume 3, Issue 4, 2022, Pages 138-118]

  • Team Tradition The Impact of Cognitive Component on Affective Component of Team Reputation: Emphasizing on Difference Between Viewers And Spectators of Persian Gulf Pro League [Volume 3, Issue 4, 2022, Pages 138-118]

  • Technological and Knowledge Empowerment Structural Analysis of Determinants for Blockchain Adoption in Iranian Football Club Marketing [(Articles in Press)]

  • Technology Adoption and Acceptance Structural Analysis of Determinants for Blockchain Adoption in Iranian Football Club Marketing [(Articles in Press)]

  • Telegram The Impact of Corporate Social Responsibility Measures on Brand Love for Sport Teams [Volume 2, Issue 3, 2021, Pages 123-152]

  • Tourism Explaining the Model of Factors Affecting Sports Tourism Demand in Iraq [Volume 6, Issue 3, 2025, Pages 106-126]

  • Tourism Impact of Tourist Participation on the Performance of Sports Tourism Complexes in Guilan Province through the Mediation of Green Product Innovation [Volume 6, Issue 3, 2025, Pages 67-85]

  • Tourism Demand Explaining the Model of Factors Affecting Sports Tourism Demand in Iraq [Volume 6, Issue 3, 2025, Pages 106-126]

  • Tourism Promotion Identifying the factors influencing the role of capacity management in the supply chain of sports tourism services [Volume 7, Issue 2, 2026]

  • Tourist participation Impact of Tourist Participation on the Performance of Sports Tourism Complexes in Guilan Province through the Mediation of Green Product Innovation [Volume 6, Issue 3, 2025, Pages 67-85]

  • Tourists The Impact of International Sports Events on the City Brand (Case Study: Bojnourd County) [Volume 3, Issue 1, 2022, Pages 195-172]

  • Traditional Marketing role of the Corona crisis on the marketing method in the sports organizations [Volume 4, Issue 4, 2023, Pages 86-100]

  • Traditional Marketing Proposing a New Revenue Generation Model in Private Sports Clubs with an Entrepreneurial Marketing Approach [(Articles in Press)]

  • Turkey The use of visual signs of sports and physical activity, as a promotional tool in Iranian and Turkish television series [Volume 1, Issue 4, 2020, Pages 151-134]

U

  • Uncertainty Management Future Study of Influential Forces on Sportswear Brand in Iran with an Emphasis on Uncertainties in the horizon of 2035 [Volume 5, Issue 4, 2024, Pages 39-58]

  • Urban brand The Impact of International Sports Events on the City Brand (Case Study: Bojnourd County) [Volume 3, Issue 1, 2022, Pages 195-172]

  • Urmia people The economic value of participation in sports with different estimators for life satisfaction of Urmia people [Volume 5, Issue 3, 2024, Pages 58-76]

V

  • Validation Validation of the Persian version of the Emotional Experiences of Sports Fans Questionnaire [Volume 1, Issue 4, 2020, Pages 21-1]

  • Validity and reliability Measure the validity and reliability of the curiosity of sports fans [Volume 4, Issue 1, 2023, Pages 31-43]

  • Video Games Identifying The Motivations And Behavior Of Consuming Sports Goods In Iranian E-Sports Players [Volume 3, Issue 4, 2022, Pages 23-1]

  • Viewers The Impact of Cognitive Component on Affective Component of Team Reputation: Emphasizing on Difference Between Viewers And Spectators of Persian Gulf Pro League [Volume 3, Issue 4, 2022, Pages 138-118]

  • Volleyball Investigating Strategies for Attracting Sponsors in Iranian Professional Volleyball [Volume 2, Issue 2, 2021, Pages 49-70]

  • Volleyball Relationship serious leisure and leisure satisfaction mediated by recreational involvement in amateur Volleyball athletes [Volume 3, Issue 2, 2022, Pages 120-89]

W

  • Western provinces of the country Model of the relationship between internal marketing and customer orientation with the mediating role of work motivation of General Sport and Young offices employments of west provinces of Iran [Volume 4, Issue 4, 2023, Pages 101-118]

  • Willingness to be present again Test of The Role of Satisfaction Mediation Model In The Causal Relationship of Entrepreneurial Marketing With The Desire To Re-Attend Customers of Sports Complexes In Karaj [Volume 3, Issue 4, 2022, Pages 48-24]

  • Word of Mouth Advertising Modeling of the role of Marketing Mix (7p) on Brand Loyalty in Fans of Nasaaji Mazandaran Club with mediating the word of mouth [(Articles in Press)]

  • Word-of-Mouth Marketing The Effect of Click and Brick Strategy on Consumer Behavior in Sports Clubs [Volume 6, Issue 4, 2025, Pages 100-112]

  • Words cloud analysis Identification and Analysis of Prominent Concepts in Digital Marketing and Sports [Volume 5, Issue 4, 2024, Pages 24-38]

  • Wrestling Environmental analysis and codifying wrestling development strategies (Case study: Lorestan Province wrestling board) [Volume 1, Issue 1, 2020, Pages 63-42]