Sports Marketing Studies

Author Index

A

Aazami, Mohsen The mediating role of sports entrepreneurship in the effects of positive leadership strategies on innovative behaviors [Volume 5, Issue 4, 2025]
Abbasi, Ensiyeh The Impact of Service Innovation on Oral Advertising of Female Sports Club Customers through Sensory Marketing [Volume 1, Issue 1, 2020, Pages 109-86]
Abbaszadeh, Mohammad Harmonizing Theory and Experimentation: Unveiling the Potential of Multi-Grounded Theory [Volume 5, Issue 1, 2024, Pages 87-100]
Abdavi, Fatemeh Conceptual model of factors affecting customer satisfaction of sports stores [Volume 1, Issue 2, 2020, Pages 132-100]
Abdollahi, Mohammad Hasan Role of Vendor Ethics and Creativity in the Relationship between Customer Orientation and Consumer Satisfaction in Sportswear [Volume 1, Issue 1, 2020, Pages 18-1]
Abdolmaleki, Hossein Identifying and prioritizing factors affecting the security of sport facilities Based on Fuzzy Delphi and MADM [Volume 1, Issue 3, 2020, Pages 50-26]
Abdolmaleki, Hossein The role of Sportscape on Service Experience of Football Spectators (case of Azadi stadium) [Volume 3, Issue 2, 2022, Pages 150-121]
Abdolmaleki, Hossein Gender inequality in sports endorsement; Identifying the obstacles to the presence of Iranian female athletes in sports advertisements [Volume 4, Issue 1, 2023, Pages 1-12]
Abdolmaleki, Hossein Modeling of the role of Marketing Mix (7p) on Brand Loyalty in Fans of Nasaaji Mazandaran Club with mediating the word of mouth [Volume 5, Issue 4, 2025]
Abdolmaleki, Hossein The effect of open innovation and social media marketing on brand authenticity of football clubs with the mediation of value creation and brand image. [Volume 5, Issue 4, 2025]
Adabi Firouzjah, javad Comparison of The Loyalty Model of New and Experienced Customers of Health Clubs In Isfahan [Volume 3, Issue 3, 2022, Pages 98-68]
Adabi Firouzjah, javad Relationship of Social Capital With Innovative Behavior And Competitive Advantage of Active Sports Tourism Destinations In Bushehr Province [Volume 3, Issue 4, 2023, Pages 73-49]
Addesa, Francesco The use of visual signs of sports and physical activity, as a promotional tool in Iranian and Turkish television series [Volume 1, Issue 4, 2021, Pages 151-134]
Afroozeh, Ali Impact of Emotions on Satisfaction Fanship and Behavioral Intention of Football Clubs of Iran's Premier League Fans [Volume 1, Issue 2, 2020, Pages 148-133]
Afrouzeh, Ali The effect of visual aspects of environmental advertising on customer loyalty with the mediating role of brand awareness and preference in football stadium: (Case study of Snowa brand) [Volume 5, Issue 2, 2024, Pages 16-36]
Aghaei, Vahid Relationship between decision-making styles and social power of consumers of table tennis sports brands (comparison of domestic and foreign brands) [Volume 4, Issue 2, 2023, Pages 20-47]
Aghayi, Tohid The effects of green marketing drivers on the Performance of sport facilities with the mediating role of social responsibility [Volume 3, Issue 1, 2022, Pages 171-144]
Ahmadi, Mojtaba Identifying and Ranking The Components of Sports Business Development In Golestan Province [Volume 3, Issue 3, 2022, Pages 128-99]
Ahmadi ASli, Mehdi The economic value of participation in sports with different estimators for life satisfaction of Urmia people [Volume 5, Issue 3, 2024]
Akbari, Peyman The mediating role of sports entrepreneurship in the effects of positive leadership strategies on innovative behaviors [Volume 5, Issue 4, 2025]
Akbari Yazdi, Hossein Barriers of Long-Term Relationship between Iran Football Pro League Clubs and Sponsor Companies and Organizations [Volume 1, Issue 3, 2020, Pages 25-1]
Akbari Yazdi, Hossein The Impact of Cognitive Component on Affective Component of Team Reputation: Emphasizing on Difference Between Viewers And Spectators of Persian Gulf Pro League [Volume 3, Issue 4, 2023, Pages 138-118]
ALIABADI, SAMIRA Presenting a Model of Motivational Marketing in Sports with the Approach of Grounded Theory [Volume 5, Issue 4, 2025]
Alidoust Ghahfarrokhi, Ebrahim Explaining the Personality Characteristics and the Brand Equity of Sport Apparel [Volume 1, Issue 1, 2020, Pages 41-19]
Alidoust Ghahfarrokhi, Ebrahim Strategic analysis of developing Iran's active sports tourism [Volume 4, Issue 1, 2023, Pages 73-90]
Alipour Nadinlouie, zahra Predictive study of sports tourism development in East Azerbaijan province based on tourism dimensions [Volume 1, Issue 4, 2021, Pages 115-97]
Almasi, samaneh The mediator role of brand-awareness and brand image in the realtionship between the advertisment-awareness and the brand equity [Volume 1, Issue 3, 2020, Pages 190-155]
Amin Zadeh, Reza Exploring the factors influencing the design of health and fitness applications with an emphasis on the needs of sports users [Volume 5, Issue 3, 2024]
Amirabadizadeh, Mohammad Reza Construction and Validation of a Mixed Assessment Tool for Social Marketing of School Sports Based on Morris and Clarkson's Model [Volume 4, Issue 3, 2023, Pages 53-74]
Amiri, Farzad Identifying the factors of the Premier Football League’s development of the Islamic Republic of Iran with a Delphi-fuzzy approach [Volume 1, Issue 2, 2020, Pages 25-1]
Amirnejad, Saeed The effect of economic factors on government and household sports expenses in Iran [Volume 5, Issue 2, 2024, Pages 88-104]
Ansari, Masoud Paradigm model of sports audience interactions in sports events using virtual reality and augmented reality [Volume 4, Issue 3, 2023, Pages 90-107]
Aran dashti, Hanye Presenting framework for the Islamic marketing to consumers of sports goods in virtual space [(Articles in Press)]
Asadollahi, Ehsan Investigating the difference in the effectiveness of different types of communication media based on the demographic characteristics of the fans of the Iranian Premier League teams [Volume 2, Issue 3, 2021, Pages 61-91]
Asadollahi, Ehsan Investigating the role of advertisements on referees' uniforms in the Premier League on brand awareness among television viewers [Volume 4, Issue 1, 2023, Pages 61-72]
Asadollahi, Ehsan The Role of Ethical Behavior and Consumer Spiritual Well-Being in Deciding to Purchase Counterfeit Sport Goods [Volume 5, Issue 4, 2025]
Asheghi, Behnam presenting a model of the impact of marketing in social networks on attracting contacts in the physics sports field [Volume 5, Issue 2, 2024, Pages 53-68]
Askari, Ahmadreza Examining The Environmental Behaviors of Sports Consumers: The Effect of Green Marketing Tools [Volume 3, Issue 4, 2023, Pages 117-96]
Atghia, Nahid Determining the factors affecting the promotion of the selected sports apparel brand of the country [Volume 2, Issue 2, 2021, Pages 21-48]
Azimzadeh, seyed morteza Quantitative content analysis of brand-related research trends in the Iranian sports industry [Volume 1, Issue 4, 2021, Pages 52-22]
Azimzadeh, seyed morteza Determining The Relationship Between Brand Experience And Brand Loyalty And The Moderating Role of Demographic Variables (Case Study: Customers of Mashhad Water Parks Complex) [Volume 3, Issue 4, 2023, Pages 156-139]
Aziziani, Maryam Analyzing Liverpool FC website through fan management prespective [Volume 5, Issue 2, 2024, Pages 69-87]
Azizian Kohan, Nasrin The relationship between social media marketing and customer satisfaction of sports recreation centers [Volume 1, Issue 4, 2021, Pages 133-116]

B

Badri Azarin, Yaghoub Explaining the Model of Factors Affecting Sports Tourism Demand in Iraq [(Articles in Press)]
Baghban Baghestan, Ehsan The Effect of Green Marketing on Purchase Intention of Customers to Sports Products with Mediating Role of Brand Image [Volume 2, Issue 4, 2022, Pages 177-198]
Bagheri, Hadi The Role of Consumers’ Attitude in the Believability of Commercial Advertisements of Endorser Athletes [Volume 1, Issue 3, 2020, Pages 72-51]
Bagheri, Hadi The Effect of Green Marketing on Purchase Intention of Customers to Sports Products with Mediating Role of Brand Image [Volume 2, Issue 4, 2022, Pages 177-198]
Bahrololoum, Hassan The Impact of Service Innovation on Oral Advertising of Female Sports Club Customers through Sensory Marketing [Volume 1, Issue 1, 2020, Pages 109-86]
Bahrololoum, Hassan The effect of social media marketing on the value and repurchase intention of sports shop customers [Volume 1, Issue 2, 2020, Pages 174-149]
Bandani, Negar The Relationship between Cultural Values and Clothing Customer Behavior Considering the Media of Brand Selection (Case Study: Khuzestan Technique Sports Clothing) [(Articles in Press)]
Bastami, Hemattollah The mediating role of sports entrepreneurship in the effects of positive leadership strategies on innovative behaviors [Volume 5, Issue 4, 2025]
Bay, Nasser The role of psychological ownership in satisfying the psychological needs and customers’ happiness feeling of private sports clubs in Gonbad Kavous city [Volume 2, Issue 3, 2021, Pages 179-204]
Bay, Nasser Investigating the factors influencing the competitive marketing of small sports businesses during the coronavirus outbreak [Volume 2, Issue 4, 2022, Pages 147-176]
Behnam, Mohsen Fostering Co-Innovation through Value Co-Creation and Customer Knowledge in Sport Clubs: The Moderating Role of Cognitive Processing and Customers Behavioral Engagement [Volume 5, Issue 1, 2024, Pages 19-34]
Benar, Nooshin Investigating the effect of social responsibility on Customer`s loyalty of fitness clubs with role moderating of image and reputation [Volume 3, Issue 2, 2022, Pages 60-30]
Benesbordi, Ali The Role of Social Media on Online Brand Community Identification And Loyalty of Mashhad Sports Club Customers [Volume 3, Issue 3, 2022, Pages 67-38]
Biglari, Nasrin The Role of Consumers’ Attitude in the Believability of Commercial Advertisements of Endorser Athletes [Volume 1, Issue 3, 2020, Pages 72-51]
Boroumand, mohammad reza Impact of Emotions on Satisfaction Fanship and Behavioral Intention of Football Clubs of Iran's Premier League Fans [Volume 1, Issue 2, 2020, Pages 148-133]
Boroumand, Mohammad Reza The effect of visual aspects of environmental advertising on customer loyalty with the mediating role of brand awareness and preference in football stadium: (Case study of Snowa brand) [Volume 5, Issue 2, 2024, Pages 16-36]

C

Chehrehgosha, Mohammad presenting a model of the impact of marketing in social networks on attracting contacts in the physics sports field [Volume 5, Issue 2, 2024, Pages 53-68]
Cheraghbirjandi, kazem The effect of deep online recommendation factors on consumer wandering with the mediating role of cognitive absorption perception in athletes consuming sports products [Volume 5, Issue 4, 2025]
Chorli, Ali Investigating the factors influencing the competitive marketing of small sports businesses during the coronavirus outbreak [Volume 2, Issue 4, 2022, Pages 147-176]

D

Damavandi Jaghal, elahe The effect of sports motivations on the perception of fans' behavior with the mediating role of relationship quality in karate athletes in Alborz province [Volume 4, Issue 2, 2023, Pages 89-107]
Darabi, Masoud Quantitative content analysis of brand-related research trends in the Iranian sports industry [Volume 1, Issue 4, 2021, Pages 52-22]
Darvishi Harzevili, Fariborz Influence of green marketing on sport brand image and intention to purchase Athletes in Rasht [Volume 2, Issue 4, 2022, Pages 120-146]
Dast Amooz, Leila Designing a competency model for Iranian sports marketers [Volume 2, Issue 1, 2021, Pages 31-52]
Dastgerdi, Mahdi Strategic analysis of developing Iran's active sports tourism [Volume 4, Issue 1, 2023, Pages 73-90]
Davari, Alireza Presenting strategies for developing the Iranian handball market [Volume 2, Issue 4, 2022, Pages 98-119]
Dehghan Nayeri, Sahar Assessing the efficiency of Alborz sport Concils by Data Envelopment Analysis Approach [Volume 1, Issue 3, 2020, Pages 104-73]
Dehghanpouri, Houria The Impact of Service Innovation on Oral Advertising of Female Sports Club Customers through Sensory Marketing [Volume 1, Issue 1, 2020, Pages 109-86]
Dehghanpouri, Houriyhe The effect of social media marketing on the value and repurchase intention of sports shop customers [Volume 1, Issue 2, 2020, Pages 174-149]
Dehghanpouri, Houriyhe Predictive study of sports tourism development in East Azerbaijan province based on tourism dimensions [Volume 1, Issue 4, 2021, Pages 115-97]
Donyapour, Hossein Conceptual model of factors affecting customer satisfaction of sports stores [Volume 1, Issue 2, 2020, Pages 132-100]
Duran, Hacı Harmonizing Theory and Experimentation: Unveiling the Potential of Multi-Grounded Theory [Volume 5, Issue 1, 2024, Pages 87-100]

E

Editor's, Nots Book Criticism [Volume 5, Issue 1, 2024]
EGHBAL, MARIAM Investigating the effect of assertiveness and self-esteem on customers' intention to repurchase through the mediation of jealousy and love for the brand and active interaction with the brand [Volume 2, Issue 2, 2021, Pages 96-126]
Elahi, Alireza Barriers of Long-Term Relationship between Iran Football Pro League Clubs and Sponsor Companies and Organizations [Volume 1, Issue 3, 2020, Pages 25-1]
Emami, Farshad Identifying and prioritizing the causes of customer loyalty to the Iranian sportswear brand with the AHP approach [Volume 1, Issue 1, 2020, Pages 149-129]
Emami, Farshad Marketing Strategies in the Fencing Federation of the Islamic Republic of Iran Based on the 7Ps Model [Volume 4, Issue 2, 2023, Pages 129-147]
Eslami, Sedigheh The Moderator Role of Social Media in Relation between the Services Quality and Satisfaction with the Customer Behavioral Intention in Swimming Clubs [Volume 3, Issue 3, 2022, Pages 186-157]
Eydi, Hossein Identifying the factors of the Premier Football League’s development of the Islamic Republic of Iran with a Delphi-fuzzy approach [Volume 1, Issue 2, 2020, Pages 25-1]
Eydi, Hossein The mediator role of brand-awareness and brand image in the realtionship between the advertisment-awareness and the brand equity [Volume 1, Issue 3, 2020, Pages 190-155]
Eydi, Hossein Identifying barriers to Development of Iranian Premier League Brand by Integrating Balanced Scorecard Approach and AHP [Volume 2, Issue 1, 2021, Pages 131-155]

F

Faghir ganji, malihe Qualitative pattern of virtual reality application in sports marketing [Volume 2, Issue 4, 2022, Pages 1-34]
Farahani, Abolfazl Analysis the content of online sales sites of sports products [Volume 2, Issue 2, 2021, Pages 1-20]
Farahmand, siavash The effect of visual aspects of environmental advertising on customer loyalty with the mediating role of brand awareness and preference in football stadium: (Case study of Snowa brand) [Volume 5, Issue 2, 2024, Pages 16-36]
Farhadi Savadroudbari, Saeed The role of demographic characteristics and digital literacy in the digital marketing of sports cafes and shops [Volume 3, Issue 1, 2022, Pages 57-30]
Fathi, Zahra Gender inequality in sports endorsement; Identifying the obstacles to the presence of Iranian female athletes in sports advertisements [Volume 4, Issue 1, 2023, Pages 1-12]
Ferdowsi, Mohammad Hassan The effect of entrepreneurial marketing on the financial performance of sports products manufacturers with the mediating role of Information Technology [Volume 2, Issue 2, 2021, Pages 127-150]
Fernández, Jerónimo García The mediator role of brand-awareness and brand image in the realtionship between the advertisment-awareness and the brand equity [Volume 1, Issue 3, 2020, Pages 190-155]
Firouzian, Fereshte The effect of social media marketing on the value and repurchase intention of sports shop customers [Volume 1, Issue 2, 2020, Pages 174-149]
Forghani Ozrudi, Mohammadbagher Relationship between green marketing and the ethical measures of producers with the loyalty of sports products customers [Volume 2, Issue 4, 2022, Pages 65-97]

G

Ganji, Farid Content analysis of mixed research methods in sports management journals with emphasis on marketing [Volume 3, Issue 1, 2022, Pages 79-58]
Garsia Fernandez, Jeronimo Measure the validity and reliability of the curiosity of sports fans [Volume 4, Issue 1, 2023, Pages 31-43]
Gerami, Narges Comparison of The Loyalty Model of New and Experienced Customers of Health Clubs In Isfahan [Volume 3, Issue 3, 2022, Pages 98-68]
Ghadami, Sajjad Identification and Analysis of Prominent Concepts in Digital Marketing and Sports [Volume 5, Issue 4, 2025]
Ghafouri, Farzad The effects of green marketing drivers on the Performance of sport facilities with the mediating role of social responsibility [Volume 3, Issue 1, 2022, Pages 171-144]
Ghahramani, Mohsen Investigating the role of advertisements on referees' uniforms in the Premier League on brand awareness among television viewers [Volume 4, Issue 1, 2023, Pages 61-72]
Ghasemi, Hamid Analysis the content of online sales sites of sports products [Volume 2, Issue 2, 2021, Pages 1-20]
Ghasemi, Hamid The Moderator Role of Social Media in Relation between the Services Quality and Satisfaction with the Customer Behavioral Intention in Swimming Clubs [Volume 3, Issue 3, 2022, Pages 186-157]
Ghasemi, Hamid Designing advertising patterns through social media, in order to influence the desire of customers of sports products [Volume 4, Issue 2, 2023, Pages 1-19]
Ghezelsefloo, Hamidreza Investigating the factors influencing the competitive marketing of small sports businesses during the coronavirus outbreak [Volume 2, Issue 4, 2022, Pages 147-176]
Ghobadi yeganeh, Akram Identifying the factors of the Premier Football League’s development of the Islamic Republic of Iran with a Delphi-fuzzy approach [Volume 1, Issue 2, 2020, Pages 25-1]
Gholami, TAHEREH Relationship of Social Capital With Innovative Behavior And Competitive Advantage of Active Sports Tourism Destinations In Bushehr Province [Volume 3, Issue 4, 2023, Pages 73-49]
Gholipoor, Fahime The Role of Ethical Behavior and Consumer Spiritual Well-Being in Deciding to Purchase Counterfeit Sport Goods [Volume 5, Issue 4, 2025]
Ghorbanpoor, Rasool Determining The Relationship Between Brand Experience And Brand Loyalty And The Moderating Role of Demographic Variables (Case Study: Customers of Mashhad Water Parks Complex) [Volume 3, Issue 4, 2023, Pages 156-139]
Goharrostami, Hamidreza Influence of green marketing on sport brand image and intention to purchase Athletes in Rasht [Volume 2, Issue 4, 2022, Pages 120-146]
Goharrostami, Hamid Reza Survey factors affecting market demand of premier league soccer teams in the east azarbaijan province [Volume 1, Issue 2, 2020, Pages 75-51]
Goharrostami, Hamid Reza Investigating the effect of social responsibility on Customer`s loyalty of fitness clubs with role moderating of image and reputation [Volume 3, Issue 2, 2022, Pages 60-30]
Golmohammadi, Hamed Exploring the Influence of E-CRM on the innovation capabilities of sports venues: The moderating role of covid-19 [Volume 4, Issue 3, 2023, Pages 108-128]
Golmohammadi, Hamed Harmonizing Theory and Experimentation: Unveiling the Potential of Multi-Grounded Theory [Volume 5, Issue 1, 2024, Pages 87-100]
Golmohammadi, Hamed Identification and Analysis of Prominent Concepts in Digital Marketing and Sports [Volume 5, Issue 4, 2025]

H

Hadiseh, Bahrami Examining The Environmental Behaviors of Sports Consumers: The Effect of Green Marketing Tools [Volume 3, Issue 4, 2023, Pages 117-96]
Hasan Safih, Falah Fostering Co-Innovation through Value Co-Creation and Customer Knowledge in Sport Clubs: The Moderating Role of Cognitive Processing and Customers Behavioral Engagement [Volume 5, Issue 1, 2024, Pages 19-34]
Hatami, Maziyar The Effect of the Mental Image of the Country of Origin of the Brand on the Formation of Brand Equity Resulting in Brand Trust in the Sports Industry (Case Study: Shiraz) [Volume 2, Issue 1, 2021, Pages 1-30]
Hedaei niya, Azam The effect of deep online recommendation factors on consumer wandering with the mediating role of cognitive absorption perception in athletes consuming sports products [Volume 5, Issue 4, 2025]
Heidari Toupkanlou, Mohsen Analysis Reporting and Handling Nonresponse in Sports Marketing Articles [Volume 2, Issue 3, 2021, Pages 153-178]
HemmatiNezhad, Mehrali Investigating the effect of green marketing on the behavioral intentions of consumers of sports brands with the mediating role of social responsibility and brand preference [Volume 1, Issue 2, 2020, Pages 50-26]
HemmatiNezhad, Mehrali Designing a model for attracting and involving people to sports tourism (Factors, challenges and strategies) [Volume 3, Issue 1, 2022, Pages 113-80]
HemmatiNezhad, Mehrali The effect of e-commerce platforms with the mediating role of customer-related factors on the intention to buy sportswear [(Articles in Press)]
Heydari, Reza Quantitative content analysis of brand-related research trends in the Iranian sports industry [Volume 1, Issue 4, 2021, Pages 52-22]
Heydari, Reza Investigation the Identity Status of Iranian Premier League Football Clubs Fans (A Case Study of Esteghlal Tehran Cultural and Athletic Club) [Volume 2, Issue 1, 2021, Pages 53-74]
Heydari, Reza Investigating the difference in the effectiveness of different types of communication media based on the demographic characteristics of the fans of the Iranian Premier League teams [Volume 2, Issue 3, 2021, Pages 61-91]
Heydari, Reza The Impact of International Sports Events on the City Brand (Case Study: Bojnourd County) [Volume 3, Issue 1, 2022, Pages 195-172]
Honari, Habib The effects of green marketing drivers on the Performance of sport facilities with the mediating role of social responsibility [Volume 3, Issue 1, 2022, Pages 171-144]
Hosseini, Seyyed Emad Impact of Emotions on Satisfaction Fanship and Behavioral Intention of Football Clubs of Iran's Premier League Fans [Volume 1, Issue 2, 2020, Pages 148-133]
Hosseini, Seyyed Emad Determining the factors affecting the promotion of the selected sports apparel brand of the country [Volume 2, Issue 2, 2021, Pages 21-48]
Hossien Zaher Mohsen, Ali Analysis and relationship between financing methods and strategic performance of Iraq football clubs [Volume 5, Issue 1, 2024, Pages 35-52]

I

Iraji Noghondar, Ramin Investigating the factor structure, validity and reliability of the sustainable marketing orientation questionnaire of Mashhad sports club managers [Volume 4, Issue 3, 2023, Pages 18-36]
Irani, Hamid Reza Bibliometric Analysis of The Global Trends on Sport Marketing Researches [Volume 3, Issue 1, 2022, Pages 143-114]
Isazadeh Dabanlou, Fatemeh The Effect of Customer Satisfaction on E-Purchase Intention with Emphasis on the Mediating Role of Customer Loyalty (Case Study: Online Sports Stores) [Volume 4, Issue 4, 2024, Pages 19-38]
Izadi, Sheno The Model of Relationship between Professional Ethics and Marketing Mix Promoting Sports Services in Private Club Managers in Kurdistan Province [Volume 2, Issue 2, 2021, Pages 71-95]
Izadishahnani, Farideh Barriers and Strategies of Using Network Marketing In Sports In Iran Country [Volume 3, Issue 3, 2022, Pages 37-1]

J

Jaberi, Akbar Qualitative model of sports branding development with meta-synthesis approach and CIPP model [Volume 4, Issue 1, 2023, Pages 91-106]
Jaberi, Akbar Phenomenology of the role of artificial intelligence marketing on increasing sales and exports of Iranian sports goods [Volume 5, Issue 2, 2024, Pages 1-15]
Jafari, Afsar Explaining the Personality Characteristics and the Brand Equity of Sport Apparel [Volume 1, Issue 1, 2020, Pages 41-19]
Jafari, Mostafa The role of demographic characteristics and digital literacy in the digital marketing of sports cafes and shops [Volume 3, Issue 1, 2022, Pages 57-30]
Jafari, Saeed Marketing Strategies in the Fencing Federation of the Islamic Republic of Iran Based on the 7Ps Model [Volume 4, Issue 2, 2023, Pages 129-147]

K

Kargar, Gholamali Determining the market development strategy of sports jewelry industry in Iran [Volume 5, Issue 1, 2024, Pages 1-18]
Karimi, Javad The Deep Relationship between Supply Chain Integration and Knowledge Absorption Capacity: A Strategic Approach to Enhancing Performance in Sports Product Development [Volume 5, Issue 2, 2024, Pages 37-52]
Karimianpour, Manijeh The effect of sports motivations on the perception of fans' behavior with the mediating role of relationship quality in karate athletes in Alborz province [Volume 4, Issue 2, 2023, Pages 89-107]
Kashef, Seyd Mohammad The economic value of participation in sports with different estimators for life satisfaction of Urmia people [Volume 5, Issue 3, 2024]
Kashif, Seyyed Mohammad Investigating the effect of spiritual marketing and entrepreneurial orientation on sustainable competitive advantage with the mediation of marketing capability in sports complexes in Tehran province [Volume 5, Issue 3, 2024]
Kashtidar, Mohammad Investigating the role of advertisements on referees' uniforms in the Premier League on brand awareness among television viewers [Volume 4, Issue 1, 2023, Pages 61-72]
Keshkar, Sara The use of visual signs of sports and physical activity, as a promotional tool in Iranian and Turkish television series [Volume 1, Issue 4, 2021, Pages 151-134]
Keshkar, Sara Qualitative pattern of virtual reality application in sports marketing [Volume 2, Issue 4, 2022, Pages 1-34]
Keshkar, Sara Determining the market development strategy of sports jewelry industry in Iran [Volume 5, Issue 1, 2024, Pages 1-18]
Khabiri, Mohammad Explaining the Personality Characteristics and the Brand Equity of Sport Apparel [Volume 1, Issue 1, 2020, Pages 41-19]
Khalifeh, Seyed Nemat Explaining The Effect of Social Marketing on Motivating Sports Participation of The Elderly in East Azarbaijan Province [Volume 3, Issue 3, 2022, Pages 220-187]
Khalifeh, Seyed Nemat Modeling of the role of Marketing Mix (7p) on Brand Loyalty in Fans of Nasaaji Mazandaran Club with mediating the word of mouth [Volume 5, Issue 4, 2025]
Khalifeh, Seyed Nemat The effect of open innovation and social media marketing on brand authenticity of football clubs with the mediation of value creation and brand image. [Volume 5, Issue 4, 2025]
Khalili, Bahareh Gender inequality in sports endorsement; Identifying the obstacles to the presence of Iranian female athletes in sports advertisements [Volume 4, Issue 1, 2023, Pages 1-12]
Khalili, Maryam Analyze The Gender Factor In The Effectiveness of Advertising Using Sports on Social Networks (Case Study: Instagram) [Volume 3, Issue 3, 2022, Pages 156-129]
Khatibi, Amin PresentationSolutions for the development of public sports culture with approach social marketing [Volume 4, Issue 4, 2024, Pages 57-85]
Khodadadi, Mohammad Rasoul Explaining the Model of Factors Affecting Sports Tourism Demand in Iraq [(Articles in Press)]
Khodamoradpoor, Mozhgan The impact of brand awareness and reputation on brand citizenship behavior with the mediating role of brand differentiation among sports goods customers [Volume 2, Issue 4, 2022, Pages 35-64]
Khodatari, Abbas Identifying and prioritizing factors affecting the security of sport facilities Based on Fuzzy Delphi and MADM [Volume 1, Issue 3, 2020, Pages 50-26]
Khodsparast, Siavash The Impact of Corporate Social Responsibility Measures on Brand Love for Sport Teams [Volume 2, Issue 3, 2021, Pages 123-152]
Khoram, Mohamad hasan The Effect of the Mental Image of the Country of Origin of the Brand on the Formation of Brand Equity Resulting in Brand Trust in the Sports Industry (Case Study: Shiraz) [Volume 2, Issue 1, 2021, Pages 1-30]
Khoshbakhti, Jafar Construction and Validation of a Mixed Assessment Tool for Social Marketing of School Sports Based on Morris and Clarkson's Model [Volume 4, Issue 3, 2023, Pages 53-74]
Khosravi, Sakineh The role of psychological ownership in satisfying the psychological needs and customers’ happiness feeling of private sports clubs in Gonbad Kavous city [Volume 2, Issue 3, 2021, Pages 179-204]
Khosravizadeh, Esfandiar The Effectiveness of teaching the Entrepreneurship Course on Entrepreneurial Personality Characteristics and the Entrepreneurial Intent of undergraduate Students of Sports Sciences [Volume 2, Issue 1, 2021, Pages 156-180]
Khosravizadeh, Esfandyar Environmental analysis and codifying wrestling development strategies (Case study: Lorestan Province wrestling board) [Volume 1, Issue 1, 2020, Pages 63-42]
Khosromanesh, Rahim Strategic analysis of developing Iran's active sports tourism [Volume 4, Issue 1, 2023, Pages 73-90]
Kiani, Mohammadsaeid The effect of aesthetic factors and service quality on perceived value of loyalty and customer satisfaction (Case study of Kermanshah pools) [Volume 3, Issue 2, 2022, Pages 88-61]
Kiani, Roohollah Modeling of the role of Marketing Mix (7p) on Brand Loyalty in Fans of Nasaaji Mazandaran Club with mediating the word of mouth [Volume 5, Issue 4, 2025]
Kohandel, Mehdi The role of Sportscape on Service Experience of Football Spectators (case of Azadi stadium) [Volume 3, Issue 2, 2022, Pages 150-121]
Kozehcian, Hashem Analyze The Gender Factor In The Effectiveness of Advertising Using Sports on Social Networks (Case Study: Instagram) [Volume 3, Issue 3, 2022, Pages 156-129]

L

Latififard, Mahdi The Impact of Cognitive Component on Affective Component of Team Reputation: Emphasizing on Difference Between Viewers And Spectators of Persian Gulf Pro League [Volume 3, Issue 4, 2023, Pages 138-118]
Lotfi Fard Shokarlo, Sakineh Investigating the effect of spiritual marketing and entrepreneurial orientation on sustainable competitive advantage with the mediation of marketing capability in sports complexes in Tehran province [Volume 5, Issue 3, 2024]

M

Mahmoudi, Ahmad The Effect of Marketing Capabilities on Creating Competitive Advantage for Sport Clubs in the Days of the COVID_ 19 Pandemic [Volume 4, Issue 2, 2023, Pages 72-88]
Mahmoudi, Ahmad Exploring the factors influencing the design of health and fitness applications with an emphasis on the needs of sports users [Volume 5, Issue 3, 2024]
Mahmoudian, Abed Analysis Reporting and Handling Nonresponse in Sports Marketing Articles [Volume 2, Issue 3, 2021, Pages 153-178]
Malek, Anahita Testing the model of influencing factors on fans' supportive behaviors of the Persepolis club brand [Volume 5, Issue 3, 2024]
Manouchehri, Jasem Factors Affecting participation in Offline Sport Events of Sumo, Petanque and O-Sport during COVID-19 Pandemic [Volume 4, Issue 3, 2023, Pages 1-17]
Marefati, Akbar The Role of Ethical Behavior and Consumer Spiritual Well-Being in Deciding to Purchase Counterfeit Sport Goods [Volume 5, Issue 4, 2025]
Mehri, Saman Analyzing Liverpool FC website through fan management prespective [Volume 5, Issue 2, 2024, Pages 69-87]
Mirani, Kaveh The effect of the perceived value of sports and non-sports products on the purchase intention of According to the mental involvement of the Congruence Endorse [(Articles in Press)]
Moattar, Ali The Moderator Role of Social Media in Relation between the Services Quality and Satisfaction with the Customer Behavioral Intention in Swimming Clubs [Volume 3, Issue 3, 2022, Pages 186-157]
Moemeni far, Fahime Presenting framework for the Islamic marketing to consumers of sports goods in virtual space [(Articles in Press)]
Mohamadi Turkmani, Ehsan Ecological-Humanitical Feasibility of Sports-Ecotourism Development in Desert Areas (Case Study: Qom Province) [Volume 2, Issue 1, 2021, Pages 100-130]
Mohammadi, Fereshteh The Deep Relationship between Supply Chain Integration and Knowledge Absorption Capacity: A Strategic Approach to Enhancing Performance in Sports Product Development [Volume 5, Issue 2, 2024, Pages 37-52]
Mohammadi, forough he Effect of Digital Entrepreneurship on the Development of the Marketing Mix of Professional Sports Clubs in the Southern and Central Cities of Iraq [Volume 4, Issue 4, 2024, Pages 39-56]
Mohammadi Torkamani, Hojjat Ecological-Humanitical Feasibility of Sports-Ecotourism Development in Desert Areas (Case Study: Qom Province) [Volume 2, Issue 1, 2021, Pages 100-130]
Moharamzadeh, Mehrdad Investigating Strategies for Attracting Sponsors in Iranian Professional Volleyball [Volume 2, Issue 2, 2021, Pages 49-70]
Moharram Zadeh, Mehrdad The relationship between social media marketing and customer satisfaction of sports recreation centers [Volume 1, Issue 4, 2021, Pages 133-116]
Mohseni seresht, Tahere A Critique Review of the book Sports marketing management [Volume 5, Issue 1, 2024, Pages 53-68]
Mondalizadeh, Zeinab The Effectiveness of teaching the Entrepreneurship Course on Entrepreneurial Personality Characteristics and the Entrepreneurial Intent of undergraduate Students of Sports Sciences [Volume 2, Issue 1, 2021, Pages 156-180]
Moradi, Erfan Validation of the Persian version of the Emotional Experiences of Sports Fans Questionnaire [Volume 1, Issue 4, 2021, Pages 21-1]
Moradi, Mohammadreza The Effect of Strategic Thinking of Managers on Service Quality in Sport Clubs in Karaj [Volume 1, Issue 1, 2020, Pages 85-64]
Moradi, Mohammadreza The Effect of the Mental Image of the Country of Origin of the Brand on the Formation of Brand Equity Resulting in Brand Trust in the Sports Industry (Case Study: Shiraz) [Volume 2, Issue 1, 2021, Pages 1-30]
Moshkelgosha, Elham Future Study of Influential Forces on Sportswear Brand in Iran with an Emphasis on Uncertainties in the horizon of 2035 [Volume 5, Issue 4, 2025]
Mostahfezian, Mina Analyzing the improvement of economic governance in the country's sports with reference to marketing factors [(Articles in Press)]
Mostahfezian,, Mina Examining The Environmental Behaviors of Sports Consumers: The Effect of Green Marketing Tools [Volume 3, Issue 4, 2023, Pages 117-96]
Mousavi, Esfandiyar Identifying the investment opportunities of the private sector in sports in Alborz province [Volume 4, Issue 4, 2024, Pages 119-139]
Movahed, Seyed Mohammad Reza The Role of Ethical Behavior of Sports Store Employees in Consumer Immediate Purchasing Behavior: Mediated by Trust and Positive Emotional Response [Volume 2, Issue 3, 2021, Pages 26-60]

N

Naderyan, Masoud Presenting strategies for developing the Iranian handball market [Volume 2, Issue 4, 2022, Pages 98-119]
Naghizadeh-Baghi, Abbas The Effect of Customer Satisfaction on E-Purchase Intention with Emphasis on the Mediating Role of Customer Loyalty (Case Study: Online Sports Stores) [Volume 4, Issue 4, 2024, Pages 19-38]
Naghizadeh-Baghi, Mehdi The Effect of Customer Satisfaction on E-Purchase Intention with Emphasis on the Mediating Role of Customer Loyalty (Case Study: Online Sports Stores) [Volume 4, Issue 4, 2024, Pages 19-38]
Najarian, Mehdi Explaining the Personality Characteristics and the Brand Equity of Sport Apparel [Volume 1, Issue 1, 2020, Pages 41-19]
Naseh, Meysam Barriers of Long-Term Relationship between Iran Football Pro League Clubs and Sponsor Companies and Organizations [Volume 1, Issue 3, 2020, Pages 25-1]
Nasimi, Mohammad Ali Provide content marketing model of in sports E-business with the grounded theory approach [Volume 5, Issue 1, 2024, Pages 101-121]
Nasirpour, Mohana The Impact of Observability and Compatibility on Consumers' Attitudes Towards AI-Generated Sports Marketing Content and Its Effect on Purchase Intent [(Articles in Press)]
Nasr Esfahani, Davood Two Plausible Stories of the Future of the Sports Industry Emphasizing the Role of Sports Startups: Scenario Writing [Volume 5, Issue 4, 2025]
Navidara, Parvaneh Model of the relationship between internal marketing and customer orientation with the mediating role of work motivation of General Sport and Young offices employments of west provinces of Iran [Volume 4, Issue 4, 2024, Pages 101-118]
Nazari, Leila A Critique Review of the book Sports marketing management [Volume 5, Issue 1, 2024, Pages 53-68]
Nazari, Rasool Fourmulation Model of blue ocean strategy in Sport Clubs [Volume 1, Issue 1, 2020, Pages 128-110]
Nazari, Rasool Presenting strategies for developing the Iranian handball market [Volume 2, Issue 4, 2022, Pages 98-119]
Nazari, Rasool Presenting the active lifestyle model of the Iranian society with an economic approach and sports business: contribution to the gross national product [Volume 5, Issue 3, 2024]
Nazari, Samaneh Investigating the effect of social responsibility on Customer`s loyalty of fitness clubs with role moderating of image and reputation [Volume 3, Issue 2, 2022, Pages 60-30]
Nazarian, Ali Sustainable performance of sports business: The role of technological intelligence and the mediating effects of organizational agility and customer agility capabilities [Volume 4, Issue 4, 2024, Pages 1-18]
Nazari Torshizi, Ahmad The Impact of International Sports Events on the City Brand (Case Study: Bojnourd County) [Volume 3, Issue 1, 2022, Pages 195-172]
Nazemi, Ali The Effect of Green Marketing on Purchase Intention of Customers to Sports Products with Mediating Role of Brand Image [Volume 2, Issue 4, 2022, Pages 177-198]
Nikoabadi, Hamied Presenting the active lifestyle model of the Iranian society with an economic approach and sports business: contribution to the gross national product [Volume 5, Issue 3, 2024]
Noorbakhash, Mahvash Explaining The Effect of Social Marketing on Motivating Sports Participation of The Elderly in East Azarbaijan Province [Volume 3, Issue 3, 2022, Pages 220-187]
Noorbakhsh, Parivash Explaining The Effect of Social Marketing on Motivating Sports Participation of The Elderly in East Azarbaijan Province [Volume 3, Issue 3, 2022, Pages 220-187]
Normandipour, Vahid Bibliometric Analysis of The Global Trends on Sport Marketing Researches [Volume 3, Issue 1, 2022, Pages 143-114]
Norouzi Seyed Hosseini, Rasool Relationship between decision-making styles and social power of consumers of table tennis sports brands (comparison of domestic and foreign brands) [Volume 4, Issue 2, 2023, Pages 20-47]
Norouzi Seyed hossini, Rasool Relationship serious leisure and leisure satisfaction mediated by recreational involvement in amateur Volleyball athletes [Volume 3, Issue 2, 2022, Pages 120-89]
Noudehi, Mohammadali Identifying and Ranking The Components of Sports Business Development In Golestan Province [Volume 3, Issue 3, 2022, Pages 128-99]
Nouri, Mohammad seayvan Investigating Strategies for Attracting Sponsors in Iranian Professional Volleyball [Volume 2, Issue 2, 2021, Pages 49-70]
Nouri, Mohammad seayvan Strategies for obtaining and hosting sports events in Iran Case study: World military games (cism) [Volume 4, Issue 1, 2023, Pages 45-59]

O

Omidi, Alireza The Effect of Strategic Thinking of Managers on Service Quality in Sport Clubs in Karaj [Volume 1, Issue 1, 2020, Pages 85-64]

P

Pashaie, Sajjad Exploring the Influence of E-CRM on the innovation capabilities of sports venues: The moderating role of covid-19 [Volume 4, Issue 3, 2023, Pages 108-128]
Pashaie, Sajjad Harmonizing Theory and Experimentation: Unveiling the Potential of Multi-Grounded Theory [Volume 5, Issue 1, 2024, Pages 87-100]
Pashaie, Sajjad The Deep Relationship between Supply Chain Integration and Knowledge Absorption Capacity: A Strategic Approach to Enhancing Performance in Sports Product Development [Volume 5, Issue 2, 2024, Pages 37-52]
Pashaie, Sajjad Identification and Analysis of Prominent Concepts in Digital Marketing and Sports [Volume 5, Issue 4, 2025]
Pashaie, Sajjad The Impact of Observability and Compatibility on Consumers' Attitudes Towards AI-Generated Sports Marketing Content and Its Effect on Purchase Intent [(Articles in Press)]
Pourkiani, Mohammad Impact of Emotions on Satisfaction Fanship and Behavioral Intention of Football Clubs of Iran's Premier League Fans [Volume 1, Issue 2, 2020, Pages 148-133]
Poursoltani Zarandi, Hosein Meta-analysis of the relationship between service quality and customer satisfaction in sports organizations [Volume 2, Issue 3, 2021, Pages 1-25]
Poursoltani Zarandi, Hosein Application of statistical software in quantitative sports marketing studies [Volume 3, Issue 1, 2022, Pages 29-1]
Poursoltani Zarandi, Hosein Test of The Role of Satisfaction Mediation Model In The Causal Relationship of Entrepreneurial Marketing With The Desire To Re-Attend Customers of Sports Complexes In Karaj [Volume 3, Issue 4, 2023, Pages 48-24]
Poursoltani Zarandi, Hosein The role of market orientation in the relationship between innovation culture and the development of Nike brand marketing strategy in Shiraz [Volume 4, Issue 1, 2023, Pages 13-29]
Poursoltani Zarandi, Hosein The effect of sports motivations on the perception of fans' behavior with the mediating role of relationship quality in karate athletes in Alborz province [Volume 4, Issue 2, 2023, Pages 89-107]
Poursoltani Zarandi, Hosein Designing a sensory marketing model with emotional attachment to the brand and satisfaction with the sensory experience of customers of sports pools in Alborz province [Volume 5, Issue 2, 2024]
Poursoltani Zarandi, Hosein The Relationship between Cultural Values and Clothing Customer Behavior Considering the Media of Brand Selection (Case Study: Khuzestan Technique Sports Clothing) [(Articles in Press)]
Pouryousefi, Kobra Investigating the effect of social responsibility on Customer`s loyalty of fitness clubs with role moderating of image and reputation [Volume 3, Issue 2, 2022, Pages 60-30]
Purkiani, Mohammad Identifying and prioritizing the causes of customer loyalty to the Iranian sportswear brand with the AHP approach [Volume 1, Issue 1, 2020, Pages 149-129]

R

RahimiKalour, Hosein The Role of Ethical Behavior of Sports Store Employees in Consumer Immediate Purchasing Behavior: Mediated by Trust and Positive Emotional Response [Volume 2, Issue 3, 2021, Pages 26-60]
Rahmani, Yasaman Analysis the content of online sales sites of sports products [Volume 2, Issue 2, 2021, Pages 1-20]
Rahmaty, Maryam Provide content marketing model of in sports E-business with the grounded theory approach [Volume 5, Issue 1, 2024, Pages 101-121]
Rajabi, Vahid Analyzing the improvement of economic governance in the country's sports with reference to marketing factors [(Articles in Press)]
Ramezaninezhad, Rahim Influence of green marketing on sport brand image and intention to purchase Athletes in Rasht [Volume 2, Issue 4, 2022, Pages 120-146]
Ramzaninejad, Rahim Survey factors affecting market demand of premier league soccer teams in the east azarbaijan province [Volume 1, Issue 2, 2020, Pages 75-51]
Ranjbar, Nader Strategic analysis of developing Iran's active sports tourism [Volume 4, Issue 1, 2023, Pages 73-90]
Rasekh, Nazanin Marketing Strategies in the Fencing Federation of the Islamic Republic of Iran Based on the 7Ps Model [Volume 4, Issue 2, 2023, Pages 129-147]
Rasooli, Mehdi role of the Corona crisis on the marketing method in the sports organizations [Volume 4, Issue 4, 2024, Pages 86-100]
Rasooli, Mehdi Analyzing Liverpool FC website through fan management prespective [Volume 5, Issue 2, 2024, Pages 69-87]
Rayner, Mike The effect of loyalty to the national team on the level of risk-taking of Iranian tourists towards the host of the Asian Cup (2019 UAE) [Volume 3, Issue 2, 2022, Pages 177-151]
Religious autonomy, Maryam Assessing the efficiency of Alborz sport Concils by Data Envelopment Analysis Approach [Volume 1, Issue 3, 2020, Pages 104-73]
Rezaei, Fateme The effects of green marketing drivers on the Performance of sport facilities with the mediating role of social responsibility [Volume 3, Issue 1, 2022, Pages 171-144]
Rezaei Pandari, Abbas Assessing the efficiency of Alborz sport Concils by Data Envelopment Analysis Approach [Volume 1, Issue 3, 2020, Pages 104-73]
Reza Shaji, Reza Test of The Role of Satisfaction Mediation Model In The Causal Relationship of Entrepreneurial Marketing With The Desire To Re-Attend Customers of Sports Complexes In Karaj [Volume 3, Issue 4, 2023, Pages 48-24]
Roozbahani, Mahboobeh Model of the relationship between internal marketing and customer orientation with the mediating role of work motivation of General Sport and Young offices employments of west provinces of Iran [Volume 4, Issue 4, 2024, Pages 101-118]

S

Saadababi, Faeze The Impact of International Sports Events on the City Brand (Case Study: Bojnourd County) [Volume 3, Issue 1, 2022, Pages 195-172]
Saadat, Mohammadsadegh The Effect of Strategic Thinking of Managers on Service Quality in Sport Clubs in Karaj [Volume 1, Issue 1, 2020, Pages 85-64]
Saadatmandi, Javad prioritize and analyze the role of marketing mix elements on the income level of private sports facilities in Qom Province [Volume 2, Issue 3, 2021, Pages 92-122]
Sadeghi, Arezoo The use of visual signs of sports and physical activity, as a promotional tool in Iranian and Turkish television series [Volume 1, Issue 4, 2021, Pages 151-134]
Sadeghi, Maryam Gender inequality in sports endorsement; Identifying the obstacles to the presence of Iranian female athletes in sports advertisements [Volume 4, Issue 1, 2023, Pages 1-12]
Saeedi, Elham Identifying the investment opportunities of the private sector in sports in Alborz province [Volume 4, Issue 4, 2024, Pages 119-139]
Saeidi Majd, Naghmeh Identifying and prioritizing factors affecting the security of sport facilities Based on Fuzzy Delphi and MADM [Volume 1, Issue 3, 2020, Pages 50-26]
Safarian, Shiva Provide content marketing model of in sports E-business with the grounded theory approach [Volume 5, Issue 1, 2024, Pages 101-121]
Saffari, Marjan Analyze The Gender Factor In The Effectiveness of Advertising Using Sports on Social Networks (Case Study: Instagram) [Volume 3, Issue 3, 2022, Pages 156-129]
Saffari, Marjan The Impact of Cognitive Component on Affective Component of Team Reputation: Emphasizing on Difference Between Viewers And Spectators of Persian Gulf Pro League [Volume 3, Issue 4, 2023, Pages 138-118]
Salari, Reyhane Investigating the difference in the effectiveness of different types of communication media based on the demographic characteristics of the fans of the Iranian Premier League teams [Volume 2, Issue 3, 2021, Pages 61-91]
Salari, Taktom The role of demographic characteristics and digital literacy in the digital marketing of sports cafes and shops [Volume 3, Issue 1, 2022, Pages 57-30]
Salehi, Saadatollah prioritize and analyze the role of marketing mix elements on the income level of private sports facilities in Qom Province [Volume 2, Issue 3, 2021, Pages 92-122]
Salem Hasan, Anvar he Effect of Digital Entrepreneurship on the Development of the Marketing Mix of Professional Sports Clubs in the Southern and Central Cities of Iraq [Volume 4, Issue 4, 2024, Pages 39-56]
Salimi, Mehdi Presenting the active lifestyle model of the Iranian society with an economic approach and sports business: contribution to the gross national product [Volume 5, Issue 3, 2024]
Sameni keivani, Farshad The effect of economic factors on government and household sports expenses in Iran [Volume 5, Issue 2, 2024, Pages 88-104]
SAMENI KEIVANI, FARIBA The effect of economic factors on government and household sports expenses in Iran [Volume 5, Issue 2, 2024, Pages 88-104]
SAMIE, SEPIDE Investigating the effect of assertiveness and self-esteem on customers' intention to repurchase through the mediation of jealousy and love for the brand and active interaction with the brand [Volume 2, Issue 2, 2021, Pages 96-126]
Seifpanahi Shabani, Jabar The role of demographic characteristics and digital literacy in the digital marketing of sports cafes and shops [Volume 3, Issue 1, 2022, Pages 57-30]
Seyed Alinezhad, azadeh The effect of agile marketing on behavioral intentions with the mediating role of customer trust and competitive advantage of sports products [Volume 5, Issue 4, 2025]
Seyyed Aameri, Mir hasan Investigating the effect of spiritual marketing and entrepreneurial orientation on sustainable competitive advantage with the mediation of marketing capability in sports complexes in Tehran province [Volume 5, Issue 3, 2024]
Shabani, Mahya Determining the market development strategy of sports jewelry industry in Iran [Volume 5, Issue 1, 2024, Pages 1-18]
Shahbazpour, Leila Designing a model for attracting and involving people to sports tourism (Factors, challenges and strategies) [Volume 3, Issue 1, 2022, Pages 113-80]
Shahbazpour, Leila The effect of aesthetic factors and service quality on perceived value of loyalty and customer satisfaction (Case study of Kermanshah pools) [Volume 3, Issue 2, 2022, Pages 88-61]
Shahlaee Bagheri, Javad Predicting the retention of customers of sport gym using the K-nearest neighbor algorithm [Volume 5, Issue 1, 2024, Pages 69-86]
Shahmansoori, Ezatollah Environmental analysis and codifying wrestling development strategies (Case study: Lorestan Province wrestling board) [Volume 1, Issue 1, 2020, Pages 63-42]
Shahmansouri, Ezatollah prioritize and analyze the role of marketing mix elements on the income level of private sports facilities in Qom Province [Volume 2, Issue 3, 2021, Pages 92-122]
Shajie, Reza The Relationship between Cultural Values and Clothing Customer Behavior Considering the Media of Brand Selection (Case Study: Khuzestan Technique Sports Clothing) [(Articles in Press)]
Shooshi nasab, Parvin The Role of Social Media on Online Brand Community Identification And Loyalty of Mashhad Sports Club Customers [Volume 3, Issue 3, 2022, Pages 67-38]
Siahsarani Kojuri, Mohammad Ali Analysis of consumer behavior in fitness clubs based on 7P of marketing mix [Volume 5, Issue 3, 2024]
Siavoshi, Mohammad Model of the relationship between internal marketing and customer orientation with the mediating role of work motivation of General Sport and Young offices employments of west provinces of Iran [Volume 4, Issue 4, 2024, Pages 101-118]
Solaimany, Khaled Measure the validity and reliability of the curiosity of sports fans [Volume 4, Issue 1, 2023, Pages 31-43]
Soltani, Hasan role of the Corona crisis on the marketing method in the sports organizations [Volume 4, Issue 4, 2024, Pages 86-100]
Sultan Hosseini, Mohammad Analyzing the improvement of economic governance in the country's sports with reference to marketing factors [(Articles in Press)]

T

Tahamtan, Hamidreza The effect of green marketing mix on the behavioral dimensions of green brand equity of sports products [Volume 4, Issue 3, 2023, Pages 37-52]
Talebpour, Mahdi The Impact of International Sports Events on the City Brand (Case Study: Bojnourd County) [Volume 3, Issue 1, 2022, Pages 195-172]
Taql, Maryam The role of market orientation in the relationship between innovation culture and the development of Nike brand marketing strategy in Shiraz [Volume 4, Issue 1, 2023, Pages 13-29]
Tari, sajad Environmental analysis and codifying wrestling development strategies (Case study: Lorestan Province wrestling board) [Volume 1, Issue 1, 2020, Pages 63-42]
Tariverdi, Ahmad Analysis of Factors influencing customer decisions in choose a sports club with an emphasis on marketing mix [Volume 1, Issue 3, 2020, Pages 154-133]
Tongtakabi, Mahdi Future Study of Influential Forces on Sportswear Brand in Iran with an Emphasis on Uncertainties in the horizon of 2035 [Volume 5, Issue 4, 2025]

V

Vahdatipour, Aliasghar Strategies for obtaining and hosting sports events in Iran Case study: World military games (cism) [Volume 4, Issue 1, 2023, Pages 45-59]
Varmaghani, Maryam E-marketing: Adoption and Implementation in Sport Tourism of Kurdistan Province [Volume 1, Issue 2, 2020, Pages 99-76]
Varmaghani, Sara E-marketing: Adoption and Implementation in Sport Tourism of Kurdistan Province [Volume 1, Issue 2, 2020, Pages 99-76]
Veisi, Korosh The Model of Relationship between Professional Ethics and Marketing Mix Promoting Sports Services in Private Club Managers in Kurdistan Province [Volume 2, Issue 2, 2021, Pages 71-95]
Veisi, Korosh Presenting a Model of Motivational Marketing in Sports with the Approach of Grounded Theory [Volume 5, Issue 4, 2025]
Veisia, Esamaeel PresentationSolutions for the development of public sports culture with approach social marketing [Volume 4, Issue 4, 2024, Pages 57-85]

W

Wattan Mashi Al-Jabr, Mohanad Explaining the Model of Factors Affecting Sports Tourism Demand in Iraq [(Articles in Press)]

Y

Yaghobi, Ali Relationship between green marketing and the ethical measures of producers with the loyalty of sports products customers [Volume 2, Issue 4, 2022, Pages 65-97]
Yazdani, Farshad Relationship between green marketing and the ethical measures of producers with the loyalty of sports products customers [Volume 2, Issue 4, 2022, Pages 65-97]
Yektayar, Mozafar The effect of attachment to the event on the behavioral intentions of Premier League spectators with the mediating role of satisfaction and sense of place [Volume 2, Issue 1, 2021, Pages 75-99]
Yoosefy, Bahram Identifying the factors of the Premier Football League’s development of the Islamic Republic of Iran with a Delphi-fuzzy approach [Volume 1, Issue 2, 2020, Pages 25-1]
Yousefy, Bahram Prioritizing the associative consequences of old sports brands [Volume 4, Issue 3, 2023, Pages 75-89]

Z

Zafari, Meysam The Impact of Self Congruity and Reliability on Brand and Product Attachment and Customer Loyalty to Sports Brands [Volume 3, Issue 2, 2022, Pages 205-178]
Zakizadeh, Seyed Bahador Modeling of the role of Marketing Mix (7p) on Brand Loyalty in Fans of Nasaaji Mazandaran Club with mediating the word of mouth [Volume 5, Issue 4, 2025]
ZAMANI, SHAHOO Testing the model of influencing factors on fans' supportive behaviors of the Persepolis club brand [Volume 5, Issue 3, 2024]
Zare, zahra role of the Corona crisis on the marketing method in the sports organizations [Volume 4, Issue 4, 2024, Pages 86-100]
Zarei, Azim E-marketing: Adoption and Implementation in Sport Tourism of Kurdistan Province [Volume 1, Issue 2, 2020, Pages 99-76]
Zarsineh, Fatemeh Gender inequality in sports endorsement; Identifying the obstacles to the presence of Iranian female athletes in sports advertisements [Volume 4, Issue 1, 2023, Pages 1-12]
Ziaei ghochan atigh, Neda The Role of Social Media on Online Brand Community Identification And Loyalty of Mashhad Sports Club Customers [Volume 3, Issue 3, 2022, Pages 67-38]
Zohrehvandian, Karim The Effect of Marketing Capabilities on Creating Competitive Advantage for Sport Clubs in the Days of the COVID_ 19 Pandemic [Volume 4, Issue 2, 2023, Pages 72-88]
Zolfi, Hamidreza Identification and Analysis of Prominent Concepts in Digital Marketing and Sports [Volume 5, Issue 4, 2025]